Hasta La Creative!

Webcasting company ON24 this week named Ken Robinson CMO, a position that has been vacant since December 2013, when former CMO Denise Persson left the company.

Mr. Robinson was previously senior VP-marketing at Navex Global, an ethics and compliance software company.

In the following interview he talks about what’s important for new CMOs and how he plans to work closely with the sales organization at ON24.

Continue reading at AdAge.com

To promote Sonic’s new (sort of strange) soda flavor combinations, Goodby Silverstein & Partners created a strange, vaguely creepy campaign.

The campaign is composed of short ads featuring “Sipsters,” characters created by transforming actors mouths with face paint, inspired by makeup artist Laura Jenkinson, who used the approach to recreate classic cartoon characters. In the spots, characters such as a yeti, a surgeon, a boxer, a robot and Abraham Lincoln all promote a different beverage. The mouth-characters, while impressive, also come across as a tad on the creepy/disturbing side. Meanwhile, the attempts at humor largely fall flat and come across as trying way too hard. The bad pun in the yeti spot above is actually about as close as the spots get to eliciting a chuckle.

Credits:

Client: Sonic
Campaign “Sipsters”
Agency: Goodby Silverstein & Partners

Creative
Executive Creative Director/Partner: Margaret Johnson
ACD/Writer: Jon Wolanske
ACD/Art Director/Designer: Kevin Koller
Copywriter: Justin Ralph

Account Services & Strategy
Group Account Director: Leslie Barrett
Account Director: Jenna Duboe
Assistant Account Manager: Olivia Mullen
Business Affairs Managers: Chrissy Shearer, Jane Regan
Senior Communication Strategist: John-James Richardson

Production
Director of Broadcast Production: Tod Puckett
Broadcast Producer: Melissa Nagy
Production Company: eLevel Films (Goodby Silverstein & Partners)
Director: Claude Shade/Jon Wolanske
Director of Photography: Brett Simms
Executive Producer: PJ Koll
Line Producer: Genevieve Giraudo
Production Manager: Haley Klarfield
Make-up Artists: Sarah Coy, Victor Cembelin, Sophie Smith and Monica Bishop

Postproduction
eLevel Films (Goodby Silverstein & Partners)
Editor: Quinn Motika
Executive Producer: PJ Koll
Post Producer: Samantha Liss
Telecine: Nathan Shipley
Online: Kyle Westbrook
Audio Mix/Sound Design: Nic DeMatteo, Jody Scott, Jon Shamieh
Music: APM Music
End Title Design: Kevin Koller

Le Outdoor Photographer of the Year a enfin ses gagnants : venant de tous horizons, ces photographes ont marqué l’année 2014 avec des clichés époustouflants de paysages nous dévoilant les secrets d’une nature aussi sauvage que majestueuse. À découvrir dans la suite de l’article.

Al Medawara mountain by Ibraheem Al-Awadi.

Arabian oryx, United Arab Emirates by Stefan Gerrits.

Butterfly at Sunrise, Netherlands by Johannes Klapwij.

Dark Lake by Marco Barone.

Fishing at Sunset by Kevin Morgans.

Gimsøy, Lofoten Islands, Norway by Claire Carter.

Wild Mountain : The Ridge I by Greg Whitton.

Grimberger Sichel Bridge by Jan Faßbender.

Ice Dance by Samuel Feron.

Icelandic Beach by Samuel Feron.

Mother and Cub by Michael Maes.

Mother Bear and Cubs by Judith Conning.

Ride on the Ridge by Sandi Bertoncelj.

River Wharfe, Yorkshire Dales by Shaun Walby.

Shingle Street by Lee Acaster.

Ski Touring, Slovenia by Sandi Bertoncelij.

Svalbard by David Wrangborg.

O que faz um designer gráfico? Se depender de alguns roteiristas que escrevem para o cinema e televisão, o designer gráfico é basicamente um profissional que só faz logos, cardápios e coisas do tipo. Isso sem falar nos estereótipos: desocupado, bêbado, nerd, hipster… Pelo menos é o que dá para concluir com o supercut FYI I’m a Graphic Designer, editado por duas estudantes de, adivinhe, design gráfico.

Ellen Mercer e Lucy Streule começaram a notar como a profissão que escolheram era retratada de uma maneira bastante limitada na TV e cinema – rasa, para se dizer o mínimo. E, realmente, se alguém acredita que basta saber usar o Photoshop para ser um designer gráfico, tem sérios problemas.

Apesar de mostrar apenas os estereótipos, sem apontar respostas que ajudem a mudar essa imagem limitada, o supercut ajuda a refletir um pouco sobre como a comunicação em massa colabora para perpetuar ideias errôneas. Na minha opinião, as estudantes poderiam ter aprofundado mais a discussão, assim como citar as referências que aparecem aqui.

Post originalmente publicado no Brainstorm #9
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The retailer will spin out its education business, its best-performing division, instead of its struggling Nook unit.

Brandon Kidwell est un analyste financier basé en Floride avec sa femme et ses trois enfants. L’homme passe la plupart de son temps libre à assouvir sa passion, la photographie, avec laquelle il s’amuse au jeu de la double exposition. Des clichés très réussis réunis dans une magnifique série à découvrir.

The exhibition, “Aldus Manutius: A Legacy More Lasting Than Bronze,” includes nearly 150 Aldines, or books from the press that Aldus founded in Venice in 1494.

Dans le cadre de l’espace d’exposition « wonderWALL », les architectes de chez LIKEarchitects ont conçu l’installation « The Pool », pensée par Jen Lewin, en plein centre commercial de Lisbonne. Ils ont construit une pièce fermée par 20 000 bandes de tissus noirs et blancs. A l’intérieur, on peut voir un sol lumineux qui change de couleurs au contact des pieds des passants.

Photos by FG+SG.

Vera van Wolferen est une artiste hollandaise qui imagine des mondes et des histoires à partir de maquettes miniatures qu’elle construit avec seulement du carton gris recyclé. Elle s’inspire des histoires qu’elle se racontait et imaginait pendant son enfance. Une sélection de son travail et des structures impressionnantes sont à découvrir en images dans la galerie.

Considerada um dos grandes sucessos de 2014, a animação Frozen vai ganhar uma sequência no formato curta-metragem. Isso você já sabia, afinal, Frozen: Febre Congelante está entre os lançamentos mais esperados deste ano. A boa notícia é que a Disney finalmente resolveu liberar o primeiro trailer oficial da animação, que tem previsão de chegar aos cinemas em 2 de abril de 2015, com exibição antes de Cinderela.

Dirigido por Jennifer Lee e Chris Buck, a sequência de Frozen gira em torno da organização de uma festa de aniversário para Anna. O problema é que bem no meio disso tudo, Elsa fica doente e tudo pode dar errado.

Apesar de o curta ter apensas 7 minutos, deve ajudar a matar as saudades dos fãs de Elsa, Olaf e Kristoff.

Post originalmente publicado no Brainstorm #9
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