First For Women is an insurance company. Unlike men who will do anything to earn money, women are smart and know how to get it by saving on their insurance. I can’t even be arsed to to make a comment on how terribyl sexist and stupid this ad is.
Nothing sells women on a product (in this case, insurance) better than making fun of men. Amirite??!
The ad was done by Aflac’s lead creative agency, Publicis Kaplan Thaler, which created the duck 15 years ago.
The Grammy’s will be Aflac’s first foray into the music scene in an effort to break into more diverse markets. “The Grammy’s presented a unique opportunity to take Aflac and connect with America and hopefully a younger, more diverse audience in a very authentic and soulful way,” said Mr. Zuna.
For the past few years, Aflac has made “aggressive” investments aimed at Hispanic and African- American audiences, he said. “We’re really paying attention to overall U.S. market trends and demographics and making sure we’re on the pointy tip of the sphere, bringing those customers into our franchise when they reach those moments when they might consider our product,” said Mr. Zuna.
Anomaly has been named the new creative agency for Major League Baseball.
The MDC Partners agency picked up the “multimedia creative marketing agency” account without a formal review, according to the league. Work for MLB will include a new campaign for the upcoming season, as well as executions to promote Opening Day, the All-Star Game, postseason and the World Series. Anomaly will also work closely with MLB Network and MLB Advanced Media to create a cohesive message across all MLB entities, according to a press release. BBDO New York previously handled the work, which it won about a year ago.
“Baseball has never been healthier both on and off the field, with exciting players captivating fans on a nightly basis and more content available in more places than ever before,” said Tony Petitti, chief operating officer, Major League Baseball, in a statement. “We are very excited to work with Anomaly, whose work speaks for itself, and will look to them to capture the game, its stars and major events in new and creative ways.”
(TrendHunter.com) Nicaragua is known for its volcano boarding excursions like the ones offered by tourism company Tierra Tour. Appealing to the adventurous thrill seeker, this activity is unlike anything you’ve…
Dans sa série « Mirror Obsession », Paola Rojash photographie des morceaux de miroirs reflétant ce qui ne peut être vu. L’imaginaire est dévoilé par des symétries et des jeux de camouflages qui montrent les choses sous un autre angle. Une série poétique, à la limite du surréalisme, à découvrir dans la suite.
FCB held a global meeting in Chicago this week, and its theme involved changing behaviors.
We don’t have much in the way of details regarding the event itself, but the agency did produce a Bosco page full of GIFs from the meeting.
Looks like everyone had a good time and drank a few Michelob Ultras:
Here’s another group shot:
The meeting wasn’t all about beer and camaraderie, though: it looks to be the start of a strategic repositioning effort for the agency.
The larger FCB organization — specifically its Chicago office — has witnessed several changes in recent months/years: FCB/West CCO Eric Springer left the agency in September to land at Ignited, and some major accounts changed hands.
MillerCoors went to WPP back in 2012, and last week KFC surprised many by leaving the agency for Wieden+Kennedy after more than a decade. FCB posted some wins as well, scoring Ghirardelli and Choose Chicago in April 2014, Nestle in October and Michelob Ultra less than one week ago.
Sources tell us that some major accounts will soon come up for review and, lest we forget, it was only last March that FCB dropped the “draft” from its name to become Foote, Cone & Belding.
Should be interesting to see where the agency goes from here.
DDB New York debuted its “New York Takes Center Court” spot promoting the 2015 NBA All-Star Game, featuring voiceover from Common (whose voice was recently featured in a pair of Microsoft ads that ran during the Super Bowl).
The ad follows the NBA premiering the first work from new agency of record Translation last month. Presumably the league decided to go with the New York office of DDB due to the fact that the game will take place in the city. And the ad does place New York in center stage, celebrating the five boroughs and calling on its citizens to “Hail a cab, catch a train, ferry over, bike, walk, run” or choose any other mode of transportation to be a part of the event. The 30-second spot mixes live NBA footage with animation for a fun, comic-like vibe building anticipation for NBA All Star festivities, which will run February 13-15.
Credits:
Client: NBA
Agency: DDB, New York
Executive Creative Director: Joseph Cianciotto
Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Producer: Tiffany Campbell
Account Executive: Jackie Schultz
Design and Animation: Transistor Studios
This is truly a golden age for the poo emoji, that fecund swirl who’s become the messaging embodiment of all things odious.
For proof, look no further than Betabrand’s popular “Poo Emoji Button-Up Shirt,” which just completed its crowdfunding phase and received nearly 500 percent of the preorders needed to green-light production. The goal was to sell 50 shirts to early backers, but more than 230 had committed by the time crowdfunding closed Wednesday night.
“Our initial production run will be about 800 units.,” Betabrand founder Chris Lindland tells AdFreak.
And there’s more crap to come. In addition to its existing poo emoji shoes, Betabrand is “currently seeking feedback on a poo dress for women,” Lindland says.
Now, you might be on board with poo emojis. But why is the men’s shirt short-sleeve? “The shirts are part of a creative Hawaiian shirt collection we’re developing,” Lindland said. “Our photographers thought it would be funny to shoot like a serious Banana Republic shoot.”
You can check out the results of the e-retailer’s ironic photo collection below and decide if this would be $80 well spent.
Nowhere is the phrase Monday morning quarterback more on point than the Monday after the Super Bowl. While most sports fans are debating why Russell Wilson passed from the one-yard line, those of us whose favorite game is marketing are trying to figure out what certain brands were thinking in their choice of Super Bowl spots.
Some reviews are measuring brain waves, others are looking at consumer votes and some are just personal opinion. Well, we think we know what was behind some of the very good as well as some of the not-so-good efforts. It’s all about leveraging the unconscious factors that drive 95% of consumer decision-making, and the best way to do that is through behavioral economics. Of course, when you can combine the smart use of behavioral economics (B.E.) with your brand’s core positioning, you’ve really got a home run — make that a touchdown.
And that’s just what McDonald’s did. McDonald’s “Pay with Lovin” promotion randomly will let people pay for their meal over the next two weeks with acts of love and kindness. It’s a great use of the BE principle of “random rewards,” which engender more loyalty than regular expected rewards not only among those who receive, but among those who observe. The fact that McDonald’s tied the rewards to its “Lovin It” tagline and new campaign direction made it even stronger. Touchdown McDonald’s.
Navistar, a $10.8 billion truck manufacturer, today launches a rebranding campaign with the tagline “Uptime” for its International Truck brand.
The campaign, created by MARC (Marketing, Advertising, Research and Consulting) USA, includes print and online ads in trucking industry publications and is aimed at commercial fleet operators, individual owner/operators and dealers.
“We want to reenergize the International Truck brand around the idea of ‘uptime,’ which is the amount of time a truck is on the road,” said Mark Johnson, VP-marketing at Navistar.
The twin-bill premiere of ABC’s family comedy “Fresh Off the Boat” earned solid sampling Wednesday night, securing its place as the season’s No. 2 broadcast comedy debut.
According to Nielsen fast national data, the 8:30 p.m. showing of “Fresh Off the Boat” delivered 7.93 million viewers and a 2.5 rating in the all-important adults 18-49 demo. That premiere performance was topped only by ABC’s own “Black-ish,” which bowed to a preliminary 3.3 rating on Wednesday, Sept. 24.
The first installment of “Fresh Off the Boat” improved on its “The Middle” lead-in by 14% and trailed only Fox’s “American Idol” (3.1) in the half-hour.
Ms. Pascal, co-chairwoman of Sony Pictures Entertainment, was embroiled in a hacking scandal in which her email was leaked.
(TrendHunter.com) When you first observe this ribbon urinal, you may not comprehend what it is. So completely divergent from your standard plumbing fixture, this is a continuous bank of sinks and drains that can…
Recently-retired soccer star Landon Donovan stars in BBDO San Fransisco’s first work for Wells Fargo, who awarded the agency lead creative duties after over 18 years with DDB last March.
The new work is not such a departure from what DDB was doing for the brand, retaining the “Done” tagline and emphasis on how easy to use the bank’s SurePay app is. Donovan brings star power to the ad while mocking his own newly-retired status. In the 30-second spot, he joins a local recreational team and nobody knows who he is. When he’s required to pony up for his uniform (which reads “Don Ovan”), he uses SurePay to send the money instantly. It will be interesting to see where BBDO San Francisco goes from here, either continuing in this vein or breaking from it, and whether Donovan’s celebrity presence marks the beginning of a trend or is just an anomaly. We’ve included DDB’s “Job Interview” spot, which debuted last May, for comparison below.
Let’s just get right into it and start with this:
“We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us pictures (via twitter @adamandeve and Facebook) of the trucks to track their effectiveness and possibly win prizes.”
Yes, that’s Adam & Eve Marketing Director Chad Davis encouraging people to take their eyes off the road, drool over a bikini-clad Bree Olsen and take a picture of her. Selfishly, Davis wants people to do this to help measure the campaign but only possibly offer people the chance to win prizes.
Now through March, four 18-wheelers emblazoned with the bikini-clad Olsen will head from Atlanta to Baltimore, Atlanta to Ohio, and possibly (damn, Davis loves that word) Louisiana and North Florida offering “50% off” when customers use the code “rig” at checkout at adamandeve.com.
Geez. Not only do drivers have to take their eyes off the road to take a picture, but they also have to look for and remember a code.
Fail.
Advertising Agency: Cavalry, Chicago, USA
Creative Director: Jim Larmon
Art Director: David McCradden
Copywriter: Stephanie Wrobel
Illustrator: Heads Of State
Advertising Agency: Cavalry, Chicago, USA
Creative Director: Jim Larmon
Art Director: David McCradden
Copywriter: Stephanie Wrobel
Illustrator: Heads Of State
Advertising Agency: Cavalry, Chicago, USA
Creative Director: Jim Larmon
Art Director: David McCradden
Copywriter: Stephanie Wrobel
Illustrator: Heads Of State
Advertising Agency: Cavalry, Chicago, USA
Creative Director: Jim Larmon
Art Director: David McCradden
Copywriter: Stephanie Wrobel
Illustrator: Heads Of State
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