Hasta La Creative!

Recently-retired soccer star Landon Donovan stars in BBDO San Fransisco’s first work for Wells Fargo, who awarded the agency lead creative duties after over 18 years with DDB last March.

The new work is not such a departure from what DDB was doing for the brand, retaining the “Done” tagline and emphasis on how easy to use the bank’s SurePay app is. Donovan brings star power to the ad while mocking his own newly-retired status. In the 30-second spot, he joins a local recreational team and nobody knows who he is. When he’s required to pony up for his uniform (which reads “Don Ovan”), he uses SurePay to send the money instantly. It will be interesting to see where BBDO San Francisco goes from here, either continuing in this vein or breaking from it, and whether Donovan’s celebrity presence marks the beginning of a trend or is just an anomaly. We’ve included DDB’s “Job Interview” spot, which debuted last May, for comparison below.