Hasta La Creative!

Wherever you travel around the world, you’ll always find Canadians gathering together, sharing stories and racking up an impressive bar tab. But this batch was especially lucky.

Last week, Air Canada dropped by “Canada Night” at London’s Maple Leaf pub to surprise a bustling crowd of ex-parts with a holiday gift they certainly couldn’t have expected.

Organized by agency JWT Canada, the stunt took place Nov. 27 and sparked some fantastic, emotional responses from the unsuspecting Canadians who’d gathered together that night. And while these holiday videos often feel staged, everything from the crappy hand-held camerawork to the off-key anthem singing make it clear that this one’s legit.

CREDITS

Agency: JWT Canada
Chief Creative and Integration Officer: Brent Choi
Vice President, Creative Director: Gary Westgate
Vice President, Associate Creative Director: Don Saynor
Vice President, Integrated Broadcast: Andrew Schulze
Art Director: Alex Newman
Copywriter: Patrice Pollack
Producer: Caroline Clark
Brand Engagement Director: Victoria Radziunas
Account Team: Scott Miskie, Gavin Wiggins, Lindsay Hill
Client Team: Craig Landry, Selma Filali, Dani Bastien, Annie Couture, John Xydous
Production Company: The Solidarity Union / Soft Citizen
Executive Producer: Rob Burns
Director: Shaun Anderson
Producer: John Scarth
Director of Photography: Byron Kopman
Editing House: School Editing
Editor(s): Chris Van Dyke and Brian Wells
Editor Assistance: Mark Lutterman, Nicole Sison, Steve Puhach, Drew MacLeod and Lauren Piche
Editorial Producer: Sarah Brooks
Online: Online: Fort York VFX
Audio: TA2
Audio Director: Steve Gadsden

Media Agency: Mindshare

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in “The Maker,” a minute-long clip touting a site that lets users customize their Moto X smartphones.

Moto Maker is a site that lets users trick out their handsets in various colors and designs. Options include metal accents, wood tones (like teak and bamboo), laser-etched signatures and, for a limited time, football leather. (Motorola asks that “you resist the urge to spike your phone,” which is probably always good advice.)

The spot shows the same guy in two rooms separated by a wall: on one side, he’s clicking away on a computer to detail his Moto X. On the other, he’s running around a fanciful laboratory, where he employs robotic arms, chemicals and laser beams to tailor his phone. Director Vesa Manninen of Reset Content injects the proceedings with whimsical charm—and the impressive visuals are on par with previous entries in Motorola’s “Choose Choice” campaign.

The overarching strategy of “The Maker” is itself a smart choice, since the term has taken on heightened significance with the emerging Maker Movement. Letting users make creative decisions to suit their interests and personalities, even on a limited basis, is a decidedly cool selling point that Apple can’t claim.

The dude in the commercial was wise to scuttle his “Panda King” imprint in favor of the more practical “Ben’s Phone.” Going with the bamboo finish, however, is so 2013.

Quais os filmes que você mais esperou para assistir este ano? Quais foram os que você mais gostou, aqueles que se arrependeu de ter visto ou ainda aqueles que você nem lembrava que já tinham sido lançados? Talvez o vídeo acima ajude você a se lembrar o que rolou no mercado cinematográfico este ano.

Criado pelo canadense Louis Plamodon – responsável pelo canal do YouTube The Sleepy Skunk, 2014 Movie Trailer Mashup reúne 197 filmes que chegaram à telona este ano. São 7 minutos de sequências que cobrem diferentes gêneros – sem contar que muitos ainda não estrearam por aqui.

De Boyhood a Os Mercenários 3, passando por John Wick, Godzilla e Lucy, a lista completa pode ser conferida aqui.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Negroni cocktail sphere is an ice mold that ensures your drink stays cold and fresh. Whether filling the drink accessory with water or a cocktail mix, its uses are versatile and will appeal to…

Today we learned that Rupert Samuel – industry veteran, broadcast producer and partner/co-founder at goodness Mfg. – is leaving the agency effective immediately.

A native Briton, Samuel worked in production at CP+B for more than a decade, rising to the position of VP/director of integrated production before leaving to help found goodness in 2007 along with several other Crispin alums. (At the time, he explained its reasons for being to Adweek.)

goodness was acquired by production company Trailer Park in 2010; following the acquisition, Samuel was promoted to the EVP position and earned another Adweek headline, with Rick Eiserman writing that he “put the integrated production model on the map” during his time with CP+B.

Here’s the official statement from an agency spokesperson:

“Rupert Samuel is departing goodness Mfg. as SVP, Integrated Production. The original creative co-founders, Chief Creative Officer Paul Keister and Executive Creative Directors Bob Cianfrone and Tom Adams will continue as creative leads for the agency’s clients including Toshiba, Vail Resorts and Westfield.”

Based on the information we’ve received, it seems that Samuel has accepted another position. We have no word on where he’s headed, but we expect to see a hiring announcement soon.

In case you missed it, Samuel’s most recently visible work was the “Sillycon Valley” campaign for Toshiba.

New Career Opportunities Daily: The best jobs in media.

« Euphony » est une sculpture conçue par Ball-Nogues Studio rassemblant des chaines de petites billes métalliques. Faite de peinture et d’aluminium, cette installation appelée « The Fact of Seeing Without Sense » contient 1141 chaines multicolores et se définit comme une peinture à trois dimensions ; selon l’angle, la forme de cette oeuvre suspendue s’élargit ou se rétracte.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Jim Parsons goes to the DMV in Intel’s latest ad featuring the “Big Bang Theory” star, while Burger King’s retro ad to plug the return of its Yumbo ham-and-cheese sandwich takes customers back to the 1970s.

And Julia Louis-Dreyfus makes her debut as Old Navy’s spokesperson, replacing Amy Poehler. In the spot, Ms. Dreyfus goes all out for Christmas dinner with hand-harvested cranberries and a tur-pig-en (a chicken inside of a pig inside of a turkey — “it’s the whole animal kingdom in one bite”), then ditches it all to catch Old Navy’s newest deals.

Continue reading at AdAge.com

(TrendHunter.com) These December 2014 retail trends range from virtual customer service representatives to image-based shopping platforms that put a heavy focus on modern technology.

In addition to e-retail…

JWT London produced this thoroughly minimalist ad for Canon Europe which foregoes any music or voiceover, instead relying completely on ambient sound as it depicts the nocturnal foraging of local deer.

The 90-second ad, entitled “Urban Deer” was shot by director Jonathan Glazer in “a London/Essex suburb near Epping Forest,” (according to Adweek) in the early hours of the morning as deer emerge from a wooded area to graze on suburban lawns. “Urban Deer” follows the deer as they graze, at one point joined by a fox and cat, before the neighborhood’s human inhabitants wake up. At the end of the spot, the tagline “Come and see” appears onscreen, before finally revealing the Canon logo and letting viewers know what is being advertised. While visually stunning and powerful in its starkness, it may be a little too minimalist for its own good. How many viewers will actually sit through the entire ad, and how many of those will realize the connection between the striking images in “Urban Deer” and Canon, the brand it is promoting? We’re guessing not that many. (Although JWT London does address this somewhat with a campaign site documenting photography techniques used to capture some of the shots in the ad.) (more…)

New Career Opportunities Daily: The best jobs in media.