Le studio suédois BVD crée à l’occasion des Swedish Design Awards un magnifique origami typographique, à savoir une sculpture papier de la lettre S, initiale de la Suède. Réalisé par un studio suédois avec du papier provenant de bois suédois pour un prix de design suédois, cette sculpture rend hommage à toute une nation. A découvrir.
Gabriel Snyder will replace Mr. Foer as the editor of the political magazine, which just celebrated its 100th anniversary.
Disney Imagicademy will release a line of apps dealing with math, science, language arts and other topics and featuring its well-known characters.
This week, TBWA is hiring a digital media manager and a content manager. Meanwhile, See’s Candies is looking for a copywriter, and Fuse Interactive is on the hunt for an art director and a copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
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New Career Opportunities Daily: The best jobs in media.
TV host Bill O’Reilly has some new competition, and it’s coming from within his own Fox News network.
“The Kelly File,” hosted by Megyn Kelly, attracted 546,000 viewers ages 25 to 54 in November, more than any other cable news program in the demographic coveted by advertisers. It’s the first time Ms. Kelly has topped the nightly cable news rankings since her show began last year, and the first time any Fox host has beaten Mr. O’Reilly in two years.
Mr. O’Reilly, who has hosted “The O’Reilly Factor” since 1996, drew 521,000 viewers in the 25-to-54 age group. He had the larger overall audience, with more than 3 million people tuned in nightly, while 2.73 million watched “The Kelly File.”
The New Republic magazine, which reached its 100th anniversary last month, is reducing its frequency to 10 issues a year from 20, moving its headquarters to New York from Washington, D.C., and replacing its editor. Gabriel Snyder will assume the role of editor of chief, succeeding Frank Foer.
The magazine is not closing its D.C. office, a New Republic employee said.
According to The New York Times, Mr. Foer sent a memo to staff today saying he was leaving The New Republic over a disagreement about the future of the magazine.
Leo Burnett has emerged as the big winner in Kraft Food Group’s recent creative agency consolidation. The Publicis Groupe shop, which previously did not have any Kraft brands, has won Philadelphia cream cheese, Crystal Light, Cracker Barrel, Planters, Jell-O, Cool Whip and Breakstone’s, Kraft confirmed to Ad Age on Thursday .
The marketer announced the consolidation in November, picking four creative agencies to oversee its vast portfolio of packaged food brands — and shedding other shops. Among incumbents, McGarryBowen, Taxi and CP&B made the cut.
McGarryBowen will handle Kraft-branded salad dressings, barbecue sauce, mayonnaise, natural cheese and parmesan cheese, as well as Kraft Singles, Capri Sun, Kool-Aid in the U.S., Oscar Mayer, Country Time and Athenos.
Starz, the pay-TV channel with more than 50 million subscribers, is considering alternatives to a sale after reaching out to potential bidders who passed on making an offer, according to people familiar with the matter.
CBS Corp., Lions Gate Entertainment, AMC Networks and 21st Century Fox were among the companies that considered buying Starz and didn’t make bids because they thought it was overvalued, said the people, who asked not to be named because they weren’t authorized to speak publicly. Offers for the network, controlled by billionaire John Malone, were due last month, the people said.
Starz, which has an enterprise value of about $4.5 billion, is now considering investments and partnerships with U.S.-based or European-based media companies in lieu of selling itself, although nothing will be determined this year, one of the people said. Any deal would need to have beneficial tax implications for Mr. Malone, the person said. Mr. Malone wants to maintain control of the company, another person said.
Dans la galerie Looiersgracht 60 à Amsterdam, le studio de design hollandais RAAAF et l’artiste Barbara Visser ont conçu un espace de travail qui rejette la position assise et les conventions liées à la vie de bureau : on peut donc s’accouder, s’adosser ou s’allonger sur les différents modules. Un paysage expérimental et atypique qui réinvente les locaux, appelé « The End of Sitting », à découvrir.
Photos by Jan Kempenaers.
(TrendHunter.com) The About Dying photo series references a hot topic that happens to be on many people’s minds of late: Death. Proliferated by pop culture, this obsession with death might seem morbid to some,…
Yesterday we broke the news that veteran producer Rupert Samuel would be leaving his position at goodness Mfg., but we couldn’t confirm which agency had signed him. Now we know: Samuel will rejoin the CP+B team after seven years away in the role of executive director of content production.
Many credit Samuel with developing the standard integrated production model during his original decade-long stint at CP+B, and with his re-hire the shop looks to recapture the glory that led one source to tell us that “I have never worked at a better agency” than CP+B in the early 2000s. Samuel confirms that sentiment in the release, writing:
“CP+B is literally family to me. I couldn’t be more excited to be headed back to where it all started and be re-united with the agency and everyone there.”
New Career Opportunities Daily: The best jobs in media.
180 LA crafted a holiday effort for Expedia entitled “Santa Flies Coach,” where Kris Kringle ditches the sleigh and travels around the world via more conventional means.
Santa visits Honolulu, Tokyo, Dubai, Paris and Dublin en route to his final destination. Everywhere he goes people are, of course, delighted to see the jolly, white-bearded symbol of Christmas, but viewers may be wondering by now why exactly Santa has ditched his sleigh. The spot takes a heartwarming turn with that reveal as Santa arrives at his final destination: “For one week Santa flew around the world, because now the points we earn traveling can be donated to St. Jude Children’s Hospital” appears onscreen as Santa visits patients at the hospital. It’s a heartwarming message, made all the more so by its unexpectedness in the wake of the cheery beginning of the ad. And the reveal, rather than feeling cheap, offers a satisfactory explanation furthering our understanding of what preceded it. A lot of holiday efforts shoot for this kind of feeling, but few attempt to actually motivate viewers toward specific charitable action, which makes “Santa Flies Coach” all the more admirable. (more…)
New Career Opportunities Daily: The best jobs in media.
If you enjoy Cards Against Humanity, and you also happen to be a wretched advertising professional with no soul, you really need to get your grubby paws on this expansion pack.
The Juggernaut, a Toronto-based animation, design and visual effects studio, came up with Advertising Against Humanity—a CAH expansion pack “for horrible ad people”—and is giving them away as gifts this holiday. Incidentally, the cards themselves were written by Lyranda Martin-Evans and Travis Cowdy, who work at KBS+P Toronto.
Not only do the cards themselves take hilarious pot shots at the industry, the packaging takes a jab, too:
“This is an expansion pack for the card game Cards Against Humanity. These cards are as despicable and offensive as the advertising industry itself. You might be all ‘you guys ripped this off’ but how many ideas did you steal from Reddit this year?”
This year’s other agency holiday cards will have a tough time topping this.
« Solar Reserve » 2014 créé par l’artiste John Gerrard est une simulation informatique d’une usine d’alimentation d’énergie solaire thermique, entourée par 10 000 miroirs qui réfléchissent la lumière solaire. L’installation simule les mouvements réels du soleil, la lune et les étoiles dans le ciel, comme ils apparaîtraient sur le site. Les milliers de miroirs ajustent leurs positions en temps réel en fonction de la position des astres.
The Twitter hashtag was an act of unity with those angered by the decision not to indict a police officer in the death of Eric Garner, but it had its critics.
W+K Amsterdam looked to Blake Griffin to celebrate the arrival of the new Nike Jordan collection to Foot Locker with a new ad entitled “Above Expectations.”
The 30-second spot, filmed in black and white by director Paul Hunter, addresses Griffin’s naysayers, who pigeonhole the Clippers star as “just a dunker.” Addressing those expectations right away, the voiceover advises viewers, “If you expect another Blake Griffin dunk compilation, change the channel,” before going on to commend the star on his rebound, passing and ball-handling skills. Thankfully, it doesn’t highlight Griffin’s slam poetry skills. “That’s the thing about expectations,” the spot concludes, “you can live up to them, or rise above them.” Playfully, the online version of the ad then advertises a link to “See the jump man dunk, man” which links to a video where Griffin concedes “Alright, you’ve come this far, I’ll give you just one.”
The spot is airing on broadcast in France and Italy, as well as online across Europe, where it is supported by digital and social initiatives.
“The Jordan brand has a long tradition of showing athletes in a unique light, so it was nice to show the world a whole other side to Blake Griffin,” said David Smith, Wieden+Kennedy Amsterdam creative director, in a press release. (more…)
New Career Opportunities Daily: The best jobs in media.
Mars is benching M&M’s in favor of Snickers for its 2015 Super Bowl ad, marking the first time since 2011 that the candy bar will appear in the game.
“We just felt it was time for Snickers to get back on the big stage. Snickers is an iconic brand and obviously the Super Bowl is an iconic event,” Snickers brand director Allison Miazga-Bedrick told Ad Age.
The 30-second ad will continue Snicker’s “You’re Not You When You’re Hungry” campaign by BBDO, New York, that launched during the 2010 game with an ad starring Betty White. That ad was a big hit, earning the brand tons of additional PR while fueling a comeback for Ms. White, who went on to appear on shows such as “Saturday Night Live.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, AmPm’s new spot has customers misspelling their own names on coffee cups as they channel baristas in a play to promote the deli’s Pumpkin Fest, while Miller Lite pushes its “golden rule” — quality. And Ubisoft unleashes the trailer for its new racing game “The Crew,” which turns the United States into an open race track.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
« Patience et Discipline » est une illustration née de la collaboration entre Rémy Boiré et Xavier Casalta. Les deux graphistes ont eu besoin de plus de 300 heures de travail pour y parvenir et force est de constater que le résultat est somptueux. Pour mieux découvrir l’ensemble du processus, rendez-vous dans la suite de l’article.
We’ve just confirmed tips regarding layoffs at South Carolina/New York agency Erwin Penland this week.
Approximately 15-20 staffers, including at least one EVP and a creative director, are no longer with the agency. We do know that the Greenville, South Carolina office was hit harder than the Manhattan location, but we don’t have names at the moment.
Much of Erwin Penland’s recent news has been positive: prior to winning the L.L. Bean account in October, the agency announced the hiring of a new SVP/creative services director and two new creative directors to work with CCO Con Williamson in its New York office. This summer it also hired new creatives based in South Carolina.
A source tells us that this round of cuts is not the result of any business loss or the usual Q4 thinning of the herd; it is, instead, a response to shifts in client demands as businesses place greater emphasis on digital, social and other less-traditional services.
Over the summer, the agency also filed plans to build a new eight-story office building in downtown Greenville; we have no word on the progress of that project.
Erwin Penland currently employs more than 400, so the shift affects approximately 3-5 percent of total staff. Additional updates as we receive them.
New Career Opportunities Daily: The best jobs in media.
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