Hasta La Creative!

No matter the category, whether autos, clothing, jewelry, makeup, packaged food or plumbing fixtures, “bold” is going where the word has not gone before.

The Co-operative has today announced a £1.5bn investment over three years to source all its own brand produce from British farmers.

Liquor giant Brown-Forman has selected MediaVest as its new global media agency after a review, according to people familiar with the situation.

The Publicis Groupe agency will replace incumbent Interpublic-owned UM, which participated in the review. Other agencies that pitched include Publicis Groupe’s ZenithOptimedia and WPP’s Maxus. UM had held the account for more than 10 years.

A Brown-Forman spokesman did not respond to calls and emails seeking comment on deadline. Executives at UM did not immediately respond to messages left seeking comment. MediaVest referred calls to the client.

Continue reading at AdAge.com

Carson loves trucks and gets way more excited about UPS deliveries than most other 4-year-olds. So the company decided to go ahead and make him part of the team.

Carson befriended Mr. Ernie, his neighborhood’s UPS driver, when he started delivering a special formulation of milk to Carson’s door three times a week. 

As part of the shipping company’s Your Wishes Delivered campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own truck, brown uniform, packages and even signature pad.

Ogilvy & Mather made the two and a half minute spot, and it’s a big old pile of cute wrapped up in brown paper. Carson is simply adorable. When he sees the miniature UPS truck, which is obviously a modified Power Wheels vehicle, he slaps his cheeks with his hands like Macaulay Culkin and runs around in a circle shouting, “Oh my gosh!” Then, he packages up cookies and dog bones to deliver to his neighbors.

But the best part of all, is Carson’s ability to make Mr. Ernie, a 25 year UPS veteran, get all choked up. You might even get choked up too.

CREDITS
Agency: Ogilvy & Mather
Alfonso Marian: Chief Creative Officer
Eric Wegerbauer: Group Creative Director
Ingrid Hanson: Sr. Writer
Jenny Wagstaff: Writer
Mike Cicale: Art Director
Alicia Zulaga: Senior Content Producer
Mae Flordeliza: Director, Project Management
Micardo Celicourt: Account Supervisor
Jethro Ferguson: Global Engagement Leader

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