Le photographe Kevin Fleming, connu pour ses photos de nature et son travail pour National Geographic, continue de voyager dans le monde entier pour ses séries personnelles. Il travaille en ce moment sur son 27ème livre de photos. Une sélection de ses clichés est disponible dans la galerie.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Google serves up another spot in its continuing, seemingly-everywhere campaign promoting the Google App as a source of instant answers, while Mattel promotes the tablet/PC app that comes with its Barbie Fashion Design Maker Doll. And home-cleaning-and-repair startup Handy — which just made noise about having $52 million in annual bookings — takes to national TV to advertise its cleaning-service website/app.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
FCB Chicago has won the pitch for a Nestle corporate brand assignment after a review, according to people familiar with the process.
The company launched a pitch earlier this year after it sent out a request for proposal to agencies for a corporate brand assignment. The goal, according to the RFP, was to change consumer perception of Nestle from a “trusted chocolate company” to a “recognized and trusted food and beverage, nutrition, health and wellness company.”
The scope of the assignment was domestic, according to the RFP, and asked agencies to develop a “big idea,” along with four TV executions for the Nestle corporate brand. The focus is on Nesquik, Gerber, Outshine and Pure Life. It’s not clear when a campaign will launch.
The National Football League’s partnership with Bose headphones is providing an unintended publicity boost to competitor Beats Electronics.
Bose in March became the official headphones of the NFL, a partnership that Scott Becher, managing director of Zimmerman Advertising’s Z Sports & Entertainment, called “the last piece of beachfront property” for marketing with the richest U.S. sports league.
The product exclusivity portion of the deal says NFL players can’t show a competitor headphone’s logo during postgame news conferences, But violations of that policy have kept Beats, owned by Apple, in the public spotlight.
Wunderman isn’t the only New York agency to name a new chief creative officer today. This morning, principals at Grey NY announced the hiring of Andreas Dahlqvist.
Dahlqvist, who founded DDB Stockholm in 2004 and served as ECD/managing partner there for several years, most recently held the titles of vice chairman, McCann New York and deputy global CCO for brands within the larger McCann organization, which he joined in 2011.
He also served as global CCO at the GM-focused Commonwealth//McCann, and his name appears atop all of that agency’s latest campaigns. His most memorable AgencySpy appearance to date occurred as part of the dress-alike project “Partnerganger,” which may or may not have been inspired by the Ogilvy tumblr “Work Twinsies.”
The release tells us that the new CCO, who has won “every major creative award,” will oversee Grey’s entire 500-strong creative department. President/Worldwide CCO Tor Myhren writes:
“Few people in this industry have done what Andreas has…started his own agency from scratch and built it into the best digital agency on the planet.”
Dahlqvist will report to/work closely with Myrhen and North American CEO Michael Houston.
Memo from those two after the jump.
New Career Opportunities Daily: The best jobs in media.
Leo Burnett is unveiling McDonald’s “My Burger” campaign today, as the chain announces that five crowd-sourced burgers are being made available in the UK.
“My Burger” truly began back in May, with McDonald’s calling upon consumers to submit burger ideas through an online “burger builder” created by digital agency Razorfish. Entrants combined a beef patty with their choices from over 80 ingredients for toppings. The most popular burgers were then assessed by a panel including English rugby legend and Celebrity MasterChef winner Phil Vickery and McDonald’s Managing Director Mark Hawthorne, who chose the ultimate five winners. Leo Burnett’s documentary- style campaign introduces the winning burgers by way of some almost-winners who either went a step too far with their ingredients or, in one case, had the same ingredients as the winning burger but forgot to submit. The five winning burgers will each be featured on the menu for one week before the next winner is introduced. They include the “Big Uno,” “The Sweet Chili Fiesta,” “The Ultimate Supreme” “The McPizza Pepperoni Burger,” and “The Big Spicy Bacon.” The “Big Uno” launches today, and the promotion will end with “The Big Spicy Bacon Burger” from November 12-18. (more…)
New Career Opportunities Daily: The best jobs in media.
A l’occasion de la Nuit Blanche à Paris et pour Samsung Electronics France, le collectif anglais Umbrellium a conçu l’installation « Mini Burble Paris » : des lumières suspendues sous forme de boules qui sont commandées à distance par des tablettes électroniques. Une production interactive signée Tetro qui nous avait déjà impressionnés pendant la Fête des Lumières à Lyon.
Crédits photos : Raphaël Carrand.
Google is not getting out of the hardware game.
In February, the company abandoned its Motorola handset line, acquired in 2012. But now the search giant has returned to the smartphone-maker for its latest co-branded line of Nexus devices. On Wednesday, Google unveiled the Nexus 6, a smartphone built by Motorola, and Nexus 9, a tablet from HTC.
The devices are large, evidence that Google is going after the “phablet” market, the fastest growing in the mobile category. Nexus 6 sports a 5.9-inch screen, larger than the new iPhones; the Nexus 9 tablet screen is 8.9 inches.
Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Head of Art: Christiano Neves
Producers: Leo Rowbotham, Carley Reynolds
Assistant Producer: Lula Boardman
Global Director in Charge: Simone Forster
Account Directors: Adrian Ash, Ebla Salvi
Account Manager: Amy Wright
Account Executive: Theo Moran
Media agency: Carat
Digital Agency: Outside Line
Creative Consultant: PES
Director: Conkerco
Production Company: Academy
Production Company Producer: Mark Whittow-Williams
Editor: Chris Rule
Pic and Post Production: Cherry Cherry
Sound: Grand Central
Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Head of Art: Christiano Neves
Producers: Leo Rowbotham, Carley Reynolds
Assistant Producer: Lula Boardman
Global Director in Charge: Simone Forster
Account Directors: Adrian Ash, Ebla Salvi
Account Manager: Amy Wright
Account Executive: Theo Moran
Media agency: Carat
Digital Agency: Outside Line
Creative Consultant: PES
Director: Conkerco
Production Company: Academy
Production Company Producer: Mark Whittow-Williams
Editor: Chris Rule
Pic and Post Production: Cherry Cherry
Sound: Grand Central
Advertising Agency: BBDO Group, Istanbul, Turkey
Creative Director: Derya Tambay
Art Director: Ali Burak Erkan
Copywriter: Cem Öztürk
Agency Producers: Hakan Dogru, Umut Tangör
Strategy Team: Onur Erdo?an, Emir Demirta?
Account Directors: Aylin Baysal, Sedef Falah
Published: July 2014
The world is at your fingertips.
Advertising Agency: Tribal Worldwide, Istanbul, Turkey
Agency website: Creative Directors: Arda Erdik, Ba?ar Bellisan
Creative Group Head: Bar?? Sarhan
Art Director: Sevil ?im?ek
Copywriter: Ezgi Deniz
Interactive Application: Onur Ersel
Productor: Emir Medina
Account / Project Director: Elif Merto?lu
Published: July 2014
Back in 2010, when YouTube was big on pugs performing tricks and Netflix hadn’t won awards for “House of Cards,” Hollywood actress Julia Stiles signed on to “Blue,” a web series in which she plays a single mom who works at a desk by day and between the sheets at night.
“I felt why not, we wouldn’t have a network afraid of our ratings,” Ms. Stiles, a veteran of blockbuster films and Showtime’s “Dexter,” said in an interview in London last week. “Back then, I wasn’t sure what to make of the internet as a platform.”
“Blue” has serious credentials, with Rodrigo Garcia, who directed HBO’s “Six Feet Under,” and Jon Avnet, director of Oscar winner “Fried Green Tomatoes,” calling the shots. And after eight-minute segments ran on YouTube for two seasons and on web-streaming service Hulu for a third, the show now has the attention of the big money.
You’ve gotta love press releases that scream “first ever!” But they are a nice kick in the butt to get off one’s ass and do a little journalistic research. So who’s screaming “first ever”? Erwin Penland is in relationship to new work it’s doing for Denny’s.
Billed as the “first-ever web series,” the animated/claymation work features — in its first outing called Breakfast Clubbin’ — breakfast characters debating the merits of a pancake who is trying to gain entrance to an exclusive nightclub. He’s being denied by Bacon and Sausage who say to Pancake, “As soon as you slathered yourself with whipped cream and chocolate, you became a desert. There’s no desert with breakfast”
Thankfully a dolled-up egg appears to save the day. Because if you “add an =egg to anything, it’s breakfast.”
An additional 7 episodes will be released through the rest of the year, following the cast’s escapades through Halloween, a Bold Coffee emergency and other adventures.
As to that whole “first-ever” thing? Perhaps Erwin Penland hasn’t seen this.
Film
Honda
F/Nazca Saatchi & Saatchi pays homage to Darwin in new spot for Toyota Honda City 2015 The new Honda City 2015 represents the evolution of the urban species in a campaign by F/Nazca Saatchi & Saatchi A sedan adapted to suit the needs of the city and its inhabitants: This is the idea behind the commercial created for the launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca Saatchi & Saatchi.
Assuming the name City and narrated in the first person, the film “Urban Species” adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change. New design, greater internal space, continuously variable transmission (CVT), and digital air conditioning with touch screen commands are some of the new features of the 2015 Honda City, designed to achieve a more modern, youthful and, obviously, urban audience.
The film was directed by the duo of Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically known for its natural beauty. In addition to the film, the campaign includes ads in trade magazines, radio spots, POS, and a hotsite.
Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Directors:Rodrigo Castellari, Pedro Prado, Theo Rocha
Creative Team:Rafael Genu, Gustavo Nardini, Leonardo Claret
Account Management:Marcello Penna, Marco Piza, Florencia Lear, Valéria Coutinho, Beatriz Altafini, Nívio Alves de Souza, Equipe Tentáculo
Planning:José Porto, Guilherme Pasculli, Douglas Nogueira, Caio Felipe
Media:Fábio Freitas, Mauricio Almeida, Luana Gallizzi, Vanessa Higueras, Henrique Fogaça
Production Company:Zohar Cinema
Direction:300ml
Executive Producer:Carlos Paiva, Isabelle Tanugi
Art Director fo scenes:Denis Netto
Editor:Jair Perez
Finishing:Fullframe
Postproduction:Fullframe
Sound Studio:Tentaculo Audio
Production:Equipe Tentáculo
Print
Corega
Cleaner smiles in 5 minutes.
Advertising Agency:Miami Ad School/ESPM, São Paulo
Art Director:Igor Freitas, Henrique Westin
Published:15 October, 2014
Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.
In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.
The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand. (more…)
New Career Opportunities Daily: The best jobs in media.
Today Jamie Gallo — who recently joined Wunderman as president of its New York office after stints as president at TBWAChiatDay and EVP of marketing at the NBA — announced that Toni Hess would be the agency’s newest CCO. She effectively replaces Nick Moore, who left Wunderman in early 2014 and currently serves as ECD at Publicis’ ROAR in New York.
We most recently heard from Hess in 2013, when she parted ways with Rosetta. She served as partner and ECD at the agency for nearly four years before leaving in a staffing shift that occurred two years after its Publicis Groupe acquisition and also led to the departure of CCO Gary Scheiner.
Prior to joining Rosetta, Hess held ACD and GCD positions at Publicis Seattle as well as JWT and FCB New York; her work during that time included campaigns for Diet Coke, Pfizer, Kraft, Merrill Lynch, Microsoft and many more.
New Career Opportunities Daily: The best jobs in media.
There are ads where you can’t quite believe the premise, and this is one of them.
How did the Fiat 500X SUV come to be? Well, it seems a little Fiat accidentally swallowed a little blue pill—and quickly grew bigger. Seriously, that’s the plot of this commercial from The Richards Group. It’s even odder because it’s so nicely shot. (It was reportedly filmed in Pitigliano, Tuscany.)
Says the YouTube description: “The Fiat 500X is bigger, more powerful and ready for action. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and you will too.”
Or you could be left wondering what you just saw.
Yelp reviewers have a knack for making everything about them, and potentially ruining businesses because they woke up on the wrong side of bed. Some places have gotten so cynical about these “critics” that they’ve even asked people to post bad reviews on purpose.
But what about America’s most pristine natural landscapes? Surely Yelp reviewers can unite in their appreciation of such pristine beauty. What about the purple mountain majesties? The friggin’ amber waves of grain? What about the flipping fruited plains, America?
Sorry, people will hate on all that, too.
Mashable recently combed Yelp for negative reviews of the national parks by people who clearly don’t like nice things and would be much happier on their couch watching reality television. The results are hilarious. And completely depressing.
Via Reddit.
I mean, Ranger Wiener really is kind of a dick, apparently?
Yeah, they’re just like mall food courts.
God forbid one happens to eat you.
But this Instagram will get you at least 50 likes.
Says the guy with the same IQ as one.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
