Advertising Agency: Zubi Advertising, USA
Executive Creative Director: Ivan Calle
Group Creative Director: Rosamaria Mussfeldt
Sr. Art Director: Cristian Durán
Sr. Copywriter: Douglas Tracy
Director / Editor: Jonny Lumbley
Producer: Ronnie Gonzales
O Flipboard liberou recentemente a sua maior atualização do ano, com um novo layout e alguns ajustes tipográficos e de design. Mas a principal novidade é a chegada da “Edição do Dia”, seção feita para funcionar como o seu jornal matinal.
Realizada com curadoria do time do próprio Flipboard, a “Edição do Dia” é liberada sempre antes das 7 da manhã, e traz o principal dos ‘cadernos’ de política, economia, atualidades, cotidiano e tecnologia, além de uma “dose diária de música, GIFs e fotos”, avisa o post do blog oficial.
A intenção parece ser a de permitir que você se informe rapidamente antes de sair de casa, ficando a par das principais notícias e informações do dia.
A nova interface traz também um botão seguir, que ajuda a fazer a sua própria curadoria de boards que você quer acompanhar, sejam eles publicações ou curadores nos quais você confie.
O app também pode ser uma alternativa interessante para acompanhar o que rola de importante nas suas timelines de redes sociais como o Twitter e Facebook, sem a necessidade de efetivamente entrar no loop infinito de checagem do NewsFeed.
Post originalmente publicado no Brainstorm #9
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You have to wonder about this one. If you’re TV shopping and suddenly tour TV salesperson turns into a freakish looking zombie and scares the shit out of you, how likely are you going to be in a mood to buy a TV?
But, who really cares. This one’s not about selling. It’s about shocking, getting YouTube views and getting press coverage. Oh and it’s Halloween so it’s timely.
Give it a watch. And the next time you go TV shopping, you might not want to turn your back on your salesperson. On and it’s for Samsung and it was created by Cheil UK.
If you’re a marketer and you’re going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and un-staged then for God’s sake, don’t make it look painfully unnatural and completely staged like this work Dewar’s did with San Francisco mural artist Zio Ziegler for it’s Live True campaign.
So Zio walks into a bar. Which is empty. The bartender says, “Dewar’s” and Ziegler replies, sure, like it’s the only thing in the world anyone drinks. Ziegler proceeds to uneasily pontificate about what it’s like to be an artist — you know, the same babble that spews forth from every artist’s mouth about how they found themselves and are pursuing their passion and and following their dream and blah, blah, blah.
After about 1:24 of Ziegler prattling on about artsy fartsy stuff, the bartender, who is totally not a bartender, blurts out, with all the faux earnestness he can muster, “How vital is it to stay true to your self” like he actually gives a shit or would even care or would assume that everyone who sits at his bar is somehow lying about who they are and how they go through life. I laughed out loud.
Ziegler’s answer? “I don’t know what true to yourself is until it’s already done.” Now there’s a man with a plan.
Cue bartender wiping a glass with a bar towel. Which I have never seen a bartender do in my entire life.
Voici une série de sculptures en papier réalisées par l’artiste indien Parth Kothekar. Pour réaliser ces adorables animaux miniatures, l’artiste dessine les formes à la main avec un crayon et vient les découper minutieusement à l’aide d’un cuter. Un travail manuel et très précis à découvrir dans la galerie.
Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani.
“We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.” The remaining 30-seconds are, instead, devoted to dogs in funny costumes eating Chobani. It’s cute stuff, to be sure, but we’re not sure how dogs eating Chobani are supposed to make people want to eat Chobani. But then the point is probably more to raise awareness for the brand with a video Chobani and Droga5 hope people will share on social media. The video will be pushed out on the brand’s social channels throughout the weekend, supported by social media posts and a Chobani sampling (presumably for humans, not dogs) at the Chobani café in SoHo. (more…)
New Career Opportunities Daily: The best jobs in media.
Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To make sure no fall holiday is safe from the encroaching consumerism of the season. Clothing retailer Betabrand created the game “to lampoon the early onset of holiday sales—a retail trend that will surely morph Halloween, Thanksgiving and Christmas into a three-headed shopping Cerberus.”
Which it is indeed. All my local stores started putting out their Christmas crud weeks ago. It does seem that no matter how many times consumers complain about holiday creep, stores just can’t help themselves.
At least Betabrand knows what’s up. They hired digital agency Bradley and Montgomery to create the game, in which Kris Kringle kills mummies, werewolves, witches, zombies, vampires and Frankenstein in an unholy quest to become the one true holiday.
And it’s more than just a game. When you play, you can unlock deal codes and humorous specials. So, if you want some sweet swag from Betabrand, be prepared to plunge your candy cane stake right into Dracula’s heart.
Ask what makes a great creative creative director, and you’ll probably get as many different answers as they’re are creative directors.
The 3% Conference recently went around asking a bunch of cds about their role, and compiled answers from 10 of them in the video below. Hopefully it’s useful.
The video was produced by the Pitch Agency in Los Angeles, and promote the 3% Conference CD Bootcamp on November 4.
CREDITS
Directed by Rob Schwartz and Pitch CCO Xanthe Wells
Produced by Esther Gonzalez
Editor Nathan Connella
Production company: Bicep
With a tagline like “Change clothes in public without ever getting naked,” The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the apparel startup their money.
The “mobile changing room” had a Kickstarter goal of $22,000, but when the campaign ends tomorrow, the final tally will be closer to half a million dollars.
The problem The Undress is designed to solve—working out and attempting to change into normal clothes without treating your car or gas station restroom as a fitting room. The solution—a dress that you wear that allows you to change without having to do that weird “how many seconds do I have to put my underwear on before someone walks in on me” dance. You’ll have to watch the video for the demonstration, but it’s an ingenious idea.
At first glance, I wonder how big the market is for people who want to change into clothes without showering after a workout, but $468,000 raised probably answers that question for me.
Our Clip of the Week comes to you courtesy of “The Daily Show With Jon Stewart” — which, it turns out, has been coming to us, in part, courtesy of conservative billionaires the Koch Brothers. Jon Stewart and his writing team, upon learning that Koch Industries is, weirdly enough, a “Daily Show” advertiser, decided to make some “minor adjustments” to the conglomerate’s feel-good ad as a way of welcoming them to the show in this segment from Wednesday night’s episode. A revised voice-over (e.g., Koch backs “17 shadow organizations to buy elections from Pennsylvania Avenue to Main Street”) and some additional visuals (e.g., Hitler*) put a, uh, somewhat different spin on Koch brand values.
*literally Hitler
The Toronto-based ad agency Zulu Alpha Kilo, whose clients include Audi, Bell and Corona, has created a self-depreciating film inspired by the TV series Mad Men.
Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.
Depois dos primeiros anúncios em imagens, o Instagram está agora estreando campanhas em vídeos curtinhos, de 15 segundos, para grandes marcas como Disney, Activision, Lancome, Banana Republic e CW.
Outras plataformas, como o Snapchat, também têm investido em anúncios em vídeo, já que esse parece ser um importante formato de publicidade em dispositivos móveis. No geral, o cuidado é para não irritar a audiência com os anúncios, fazendo-os do jeito mais nativo e menos incomodativo possível.
“Nossa audiência está se tornando cada vez mais centrada no mobile, e o Instagram é uma plataforma voltada para o mobile. Então, ele se torna parte importante do nosso mix de marketing”, pontua Jonathan Anastas, diretor de digital e mídias sociais na Activision, em entrevista ao AdWeek.
Post originalmente publicado no Brainstorm #9
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Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn’t new, but in traditional media like TV, it’s taking longer to ignite.
Addressable TV isn’t a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance brands, who tend to rely heavily on traditional media, have often been early adopters for addressable TV. Today, they are now focused on expanding their targeted TV campaigns across digital channels.
TV still enjoys the biggest slice of most advertisers’ budgets — but now is the time for data to change the way TV advertising is bought and sold across all industry verticals. TV advertisers need to prepare for five major shifts in the year ahead:
From the crazy folks at Toronto-based john st. — the ones who brought us Catvertising and Exfeariential — comes Reactvertising, a whole new kind of real-time marketing.
The video is a hilarious send up of the industry’s obsession with real-time marketing.
“It’s not about being funny or smart. It’s about being fast.”
« Le Nuage » est une table pour 6 personnes pensée par le designer danois Emil Skovgaard et son équipe. Cette table moderne et élégante réalisée avec différents bois présente des angles et une structure organiques. Un nuage sur lequel nous pouvons diner, à découvrir.
W+K London created an interactive video ad for Honda’s new sportier Civic Type R which allows viewers to toggle between two stories.
Using the “R” key, viewers can switch back and forth between two story lines featuring the same main character. Seemingly an everyday dad, one story features the man picking his daughters up from school. But switch to the parallel story using the “R” key and you’ll see that by night he uses his Civic Type R for a more exciting type of mission. We’ve included a (very) short trailer above, but you really need to head to Honda’s YouTube page for the full experience. It’s a clever idea, echoing the experience of drivers toggling on the vehicle’s “Racing Mode,” and W+K executes it pretty brilliantly.
We wanted people to feel Honda’s other side as well as see it, W+K London wrote in a blog post yesterday, “so we dreamt up a technique that brings together both narratives through a simple interaction.”
New Career Opportunities Daily: The best jobs in media.
Do you watch football? Are you aware of the controversy surrounding a certain Washington-based team? Do you remember the last PSA urging the team to change its mascot?
This week, conversation sprang up around a new spot launched by Minneapolis agency Red Circle. As My Fox Twin Cities tells us, the agency primarily works with clients in the hospitality industry (yes, that means casinos). It’s also owned by Chad Germann, who is a member of the Mille Lacs Band of Ojibwe.
Here’s the ad his shop released seven days ago:
Remember, the Redskins play the Vikings on Sunday.
Germann’s corresponding statement:
“I was tired of people avoiding what I think is the real issue. There is no word in the American lexicon that is more hurtful to the Native American. We’re left with this ugly word. People don’t talk about how ugly it is. We need to talk about it.”
And people are talking about it. We don’t know that this ad will convince Daniel Snyder to change his team’s name, but it did remind us that YouTube comments are far worse than AgencySpy comments.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Shoshana B. Roberts teamed up with Rob Bliss and Hollaback! to create this catcalling video, which captured the 108 instances of catcalling that Roberts experienced over the course of a single day….
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