Advertising Agency: LIQUID, Lima, Peru
Creative Director: Miguel Castro
Head of Art: Serggio Figueroa
Art Director: Miguel Cueva
Copywriters: Romy Domínguez, Cesar Espinoza, Paulo Castro
Multimedia: Cesar Espinoza, Christian Ronceros, Yul Bocanegra
Technology: Christian Chang, Jim Peñaloza
Media & Analytics: Christian Bussalleu, Alex Gordillo
Published: October 2014
Advertising Agency: King James Group, Cape Town, South Africa
Chief Creative Officer: Alistair King
Executive Creative Directors: Matt Ross, Devin Kennedy
Creative Director: Michael Wilson
Art Director: Cameron Watson
Digital Creative Director: Dan Pinch
Digital Art Director: Hayley More
Digital Content Manager: Anna Fourie
Copywriter: Michael Wilson
Producer: Kathi Jones
Account Directors: SherileeCook, Taryn Walker
Production Company: Arcade
Director: Robert Smith
Editor: Robert Smith
Producer: Will Nicholson
Sound Studio: Pressure Cooker
Entertainment marketing and advertising agency deploys selfies in an innovative Broadway industry media-first opportunity in Times Square to promote the Terrence McNally comedy.
New York, NY—
AKA NYC came up with a unique strategy for capitalizing on the star power of the cast of Terrence McNally’s backstage comedy It’s Only A Play, which opened recently at the Gerald Schoenfeld Theatre on Broadway. It developed a multi-platform advertising and marketing campaign based on that most ubiquitous of current cultural icons: the selfie.
Johnnie Walker has launched a global “brand character” campaign to promote four of the brand’s luxury whiskies.
Channel 4 has expanded its interactive ad formats to tablet and mobile devices.
Native-advertising fueled a 16.5% increase in digital-ad revenue at The New York Times during the third quarter, the company said Thursday.
Digital-ad sales reached $38.2 million in the third quarter — which is the period from July through September — comprising more than a quarter of total ad sales.
“The biggest drivers are the launch of, and positive growth of, our Paid Post business,” Meredith Kopit Levien, the Times’ exec VP-advertising, said during a call with investors on Thursday explaining the quarterly results.
Lenovo now officially owns Motorola — and it’s officially keeping the brand intact.
Early this morning, the Chinese manufacturer closed its $2.9 billion acquisition of the Motorola Mobility handset line from Google. With Motorola, Lenovo becomes the third largest smartphone vendor worldwide, behind Samsung and Apple. “[We] will give the market something it has needed,” Yang Yuanqing, Lenovo chairman and CEO said in a statement.
Later, on a press call, Mr. Yang outlined his branding approach. “We will use Motorola only in mature markets,” he said. “In emerging markets, we will use a dual brand strategy.”
This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today…as a beer commercial…with another man as equally important as Tom Cruise, Dos Equis’ Most Interesting Man in the World.
The beer brand and The Most Interesting Man in the World have launched the Most Interesting Man’s Interactive Masquerade. Havas Worldwide NY, Dos Equis’ creative agency of record, Interlude and M ss ng P eces have partnered on the experience, using Interlude’s video technology on the interactive video which allows consumers to choose their own adventure through a richly populated Masquerade in search of the Most Interesting Man’s little black book.
Consumers who succeed on their journey can enter for a chance to win a trip to the real Dos Equis Masquerade in New Orleans this November.
The move comes as the show has shaken up its roster of hosts and faces strong competition from “The Talk” on CBS.
Voici une série de GIFs animés réalisés par le français Guillaume Kurkdjian. Dans cette deuxième série de « Bisous les copains », l’artiste développe, avec un style graphique coloré et captivant, des scènes de vie amusantes dans différents lieux architecturaux. A découvrir en images.
Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four holiday spots — a pair each for broadcast and online.
The ads spin the “Dress Normal” tagline by showing some abnormal (and often cringe-inducing) family holiday moments. But then what’s more normal than pondering the family you’ll never understand? Each spot ends with the message “You don’t have to get them to give them Gap” preceding the tagline. It’s an interesting approach, positioning Gap as a gift for those family members you have no idea what to give to, but it sits well with the “Dress Normal” tagline and Coppola and company do a good job of making it work in most of the ads.
In perhaps the most successful of the spots, “Gauntlet” a girl returns home to her large, boisterous, and often odd family. Perfectly set to the Johnny Cash song “I Got Stripes,” she makes her way through the house greeting her relatives with an awkward expression on her face that says a lot about the effort she’s putting in to deal with these people. It feels like a telling glance into the lives of a particular family, which is the approach taken throughout these efforts and, along with some great song selections, what makes them charming. The other broadcast spot, “Mistletoe,” documents a particularly cringe-worthy moment under the mistletoe at a holiday party. It’s almost hard to watch, but then that makes it fit the “You don’t have to get them to give them Gap” all the more.
In addition to the two online ads — “Crooner” and “Pinball” — the campaign is supported by print and OOH elements, as well as digital banner ads launching on Gap’s social media channels and GapGiftGuide.com on November 3rd. (more…)
New Career Opportunities Daily: The best jobs in media.
Everyone’s favorite PSA campaign promoting an obscure public transportation system is back via McCann Australia and John Mescall (who you may recall was recently promoted to the global ECD role).
The PSA has gone well beyond reminding riders to be careful when entering and exiting the train; over the summer the animated whatever-you-call-thems helped sell insurance, and now they’re here to remind us that Halloween might not be the safest time of year for kids…we think?
First, the “trailer”:
This time, we might even call the campaign “experiential” since its YouTube page asks viewers to choose whether they want a trick or a treat.
New Career Opportunities Daily: The best jobs in media.
BarrettSF enlisted the aid of Steve Nash to promote TopLine Game Lab’s DailyMVP fantasy game, which differentiates itself from other fantasy sports leagues by offering short-format games that last from a day to a week.
In the ad, Nash dons spectacles and a wig, appearing as an everyday librarian who can feel like an MVP thanks to the fantasy app. “I love being a librarian,” Nash says at the start of the spot, “but some days can be a little quiet.” He goes on to demonstrate the app and how it adds some excitement to his daily routine (while getting shushed). The spot ends with the tagline, “Have an MVP day,” emphasizing the short format. It was released to coincide with the start of the NBA season. A future spot starring Tom Brady will roll out near the end of the NFL season, when many players in traditional fantasy leagues have already been eliminated. (more…)
New Career Opportunities Daily: The best jobs in media.
“Dumb Ways to Die,” the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine’s Day ad. And now it’s done a little choose-your-own-adventure Halloween special.
Should you trick or treat those who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. “Be safe around Halloween … and trains,” says the copy.
Agency: McCann Melbourne.
B-to-b marketing leaders said the merger of the Business Marketing Association into the Association of National Advertisers will give a much-needed boost to the resource-strapped BMA.
At the same time, the addition of the BMA into the ANA will give ANA’s b-to-b marketer members access to more events, content, networking opportunities and b-to-b expertise.
Under the merger, announced earlier this month at the ANA Masters of Marketing conference, the BMA will become a division of the ANA. The BMA board of directors will become the BMA board of advisors, and will continue to have its own chairman. Financial terms of the deal were not disclosed.
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado — the dependable, all-new pickup that comes with “you know, technology and stuff.”
Forget Madison Bumgarner, the 25-year-old pitcher who had just given the San Francisco Giants their third World Series championship in five years with a dazzling Game 7 performance.
A much more unlikely hero emerged after the game, as Bumgarner collected his MVP trophy and the keys to a new truck: “Chevy Guy,” a Chevrolet zone manager from Louisburg, Kan., who accidentally became a social media sensation after stumbling through 58 seconds of can’t-look-but-can’t-look-away TV.
The Cannes Lions festival is adding an ambitious new category next year to include big data for the first time in the world’s biggest ad awards. The move was expected, after Cannes Lions CEO Philip Thomas confirmed at the end of this year’s festival in June that industry execs were being consulted about the need for a data award and how to link it with creative ideas.
In an announcement today, the festival said the Creative Data Lions will be part of a new two-day Lions Innovation Festival that will include the existing Innovation Lions. That contest will take place during the week-long Cannes Lions International Festival of Creativity, which next year kicks off June 21.
“The Lions Innovation Festival will highlight how data and technology can be powerful catalysts for creativity,” Mr. Thomas said in the statement.
Advertising Agency: GC Herrera, Quito, Ecuador
Creative Director: Byron Salazar
Art Director / Illustrator: Kléver Mendoza
Advertising Agency: GC Herrera, Quito, Ecuador
Creative Director: Byron Salazar
Art Director / Illustrator: Kléver Mendoza
Advertising Agency: GC Herrera, Quito, Ecuador
Creative Director: Byron Salazar
Art Director / Illustrator: Kléver Mendoza
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