Hasta La Creative!

Everyone’s favorite PSA campaign promoting an obscure public transportation system is back via McCann Australia and John Mescall (who you may recall was recently promoted to the global ECD role).

The PSA has gone well beyond reminding riders to be careful when entering and exiting the train; over the summer the animated whatever-you-call-thems helped sell insurance, and now they’re here to remind us that Halloween might not be the safest time of year for kids…we think?

First, the “trailer”:

This time, we might even call the campaign “experiential” since its YouTube page asks viewers to choose whether they want a trick or a treat.

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