Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple serves up another iPhone 6 ad starring Justin Timberlake and Jimmy Fallon (well, their voices, at least), while a little girl’s suitcase goes on a (thankfully) non-wild ride for Delta. And a very different version of Rob Lowe — a disturbing one, frankly — shows up in a new DirecTV ad that Creativity made an Editor’s Pick.

Continue reading at AdAge.com

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After 15 years, one of the adland’s most public-facing organizations will be helmed by a new leader: Lisa Sherman, who will succeed Peggy Conlon as president-CEO of the Ad Council. Ms. Sherman, former general manager of LogoTV, will be the group’s fifth CEO, succeeding the retiring Peggy Conlon.

“I’m thrilled for the opportunity,” Ms. Sherman said. “I only hope to perpetuate the good Peggy and her team carried out.”

Ms. Sherman, who served as a VP at Hill Holiday before moving on to LogoTV, has extensive experience with nonprofits. She is a board vice-chair of God’s Love We Deliver, an East Coast-based meals-on-wheels program, and she is also a corporate adviser to the Greater New York initiative.

Continue reading at AdAge.com

W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline’s “Keep Climbing” campaign.

Cleverly titled “No Bag Left Behind,” the spot derives from the insight that Delta flies more people than any other airline. Positioning this insight in an emotional context, the 60-second broadcast spot breaks from the more rational, documentary-style tone “Keep Climbing” has taken in the past, also employing the use of color for the first time in the campaign.

Directed by Noam Murro, the ad follows the bear-shaped bag of a small girl as it is cared for by Delta employees ensuring its safe delivery. Sutherland’s voice provides the perfect calm cadence to narrate the spot, concluding with the line, “…but when you’ve got an entire company who knows that the fewest cancellations and the most on-time flights are nothing if we can’t get your things there too, it’s no wonder more people choose Delta than any other airline,” delivered as the very relieved girl picks up her bag. The spot, which launched yesterday, will run until the end of November. (more…)

New Career Opportunities Daily: The best jobs in media.

Os criativos do 1A4 Studios se especializaram em resumir alguns dos maiores sucessos do cinema em animações de 60 segundos. Por aqui a gente já mostrou Matrix e Pulp Fiction, mas basta dar uma olhada no canal dos caras para encontrar outros “clássicos” como Clube da Luta, O Exterminador do Futuro 2 e Duro de Matar, entre outros.

O destaque hoje, entretanto, fica com o speedrun de 2001: Uma Odisseia no Espaço, verdadeiro clássico do cinema dirigido por Stanley Kubrick.

Post originalmente publicado no Brainstorm #9
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Remember when Apple’s ads were more about witty repartee than about how its devices could alter the fate of humanity for the better?

With its newest ads, heralding the phone’s newest iteration and its jumbo sibling, the iPhone6 Plus, the brand seems to be calling back to the Get a Mac days of good-natured ribbing by showing owners of each phone bickering about what makes them great.

Unlike the era of John Hodgman and Justin Long, we don’t see the people behind the voices this time around. Instead, we gaze in wonder upon the phones while they do iPhone-y stuff like editing photos, playing videos and firing up apps you’ll soon forget to keep using.

The ads aren’t quite as charming as Get a Mac, nor as cinematic as the Your Verse spots. And the visuals aren’t quite as memorable as the equally minimalist by stylistically superior “Stickers” ad for the MacBook Air. 

Luckily, with iPhone 6 sales already shattering records, these ads probably exist less to sell hardware than to keep Samsung from dominating the entirety of YouTube.

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