(TrendHunter.com) Graphic illustrator and artist Martin De Pasquale creates surrealistic hyper-realities by infusing photography with Photoshop. In De Pasquale’s latest series of work, the artist edits and…
If you’re a marketer responsible for driving site traffic and sales through ecommerce, it’s highly likely the majority of your time is spent on search and email, with these channels still delivering the huge majority of results for the best available price.
That said, it’s nice to see other options occasionally becoming available. Last week, Twitter showed how it’s stepping up in the commerce arena with a Buy Now button — spotted on several tweets by Re/Code. Twitter is under pressure to demonstrate more monetization options, and this is an obvious step to test the channel’s ability to drive affiliate or enhanced ad format revenues.
In the current testing incarnation, the Buy Now button simply routes users through to the merchant site’s checkout page, but in the future it’s possible to see deeper integration between the button and the destination site to enable one-click purchases. Leaked documents have also revealed Twitter may be considering its own payment system, meaning that Twitter would hold your credit card and address details, take the payment, and simply pass the order on to the merchant.
Comcast and Time Warner Cable are continuing their charm offensive in hopes that their controversial merger goes through — this morning deploying a print ad that asks “Who Wants More Students to Have Access to Low-Cost Internet?”
Well, everybody, right? (Duh.)
The logic of the ad, which appears in the inky edition of Politico (distributed free primarily in D.C., most notably to members of Congress and other policymakers), is that if you care about children, you’ll want Comcast and Time Warner Cable to merge. Below a shot of eager, happy kids in a classroom, all raising their hands (to signal their support of the Comcast-TWC deal, no doubt), a block of text reads,
Advertising Agency: Cundari, Toronto, Canada
Creative Director: Andrew Simon
Art Directors / Copywriters: Sarah Adlam, Mike Dietrich
Director: Ozan Biron
Sound: Charles Deenen
Published: July 2014
Advertising Agency: TBWAFrederick, Santiago, Chile
Creative Director: Eduardo Novion
Art Directors: Seba Urrutia, Carlos Velasco
Copywriters: Watón Frederick, Carlos Rosales
Additional credits: Solo Estudio
We changed only one word, now we need you to change.
Advertising Agency: TBWAFrederick, Santiago, Chile
Creative Director: Eduardo Novion
Art Directors: Seba Urrutia, Carlos Velasco
Copywriters: Watón Frederick, Carlos Rosales
Advertising School: Art Center College of Design, Pasadena, USA
Art Directors: Charles Lee, Chris Onesto
Director: Zak Marx
Published: June 2014
Director Eden Tyler (photo above), known primarily for his work on fashion and beauty projects, has “teamed up with a roster of directors and integrated production resources” to launch LOOKER, a New York and Los Angeles-based production company specializing in beauty, fashion, celebrity and lifestyle content.
Before founding LOOKER, Tyler was with Original Films and Great Guns. He is known for “his beauty, real people and storytelling work” for brands including Johnson & Johnson’s Clean & Clear, Neutrogena, and Unilever’s Ponds. Tyler is joined by Paris and Los Angeles-based fashion and beauty director Jonathan Lennard and “avant-garde visual and musical impresario” Charlie Wan. The LOOKER directorial roster also features Andrew Kuykendall and Sean Hagwell. LOOKER seeks to position itself as “a key integrated production partner for agencies and brands,” while offering “a strong foundation in production and post production capabilities via its relationships with MAKE…and The Station.” Stick around after the jump for a sample of Eden Tyler’s recent work. (more…)
New Career Opportunities Daily: The best jobs in media.
When it comes to airports and traveling by plane, what’s not to love?
GSD&M spins the Beatles’ flower-power anthem “All You Need Is Love” in these Southwest Airlines ads celebrating the carrier’s emancipation from the Wright Amendment. The 35-year-old legislation restricted long-distance flights from Love Field in Dallas to protect business at the competing Dallas/Fort Worth International. When the amendment expires in October, Southwest can jet nonstop all over the country from Love Field.
Happy spots feature fireworks, a colorful water-cannon salute on the tarmac and an “All You Need Is Love” sing-along at a Texas Rangers game. “Love Moment,” the most offbeat commercial of the bunch, captures a few seconds of Love Field activity in super slow-motion—which is exactly how time seems to pass when your flight’s been delayed. Kidding, of course. The folks look as pleased as punch to hang around the terminal taking selfies.
An indie band called Echosmith provides the Fab Four cover. Their version’s got nothing on the original, but it sure beats airport muzak.
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The next time you’re perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there’s a chance it’s a sixer of Shock Top Belgian White trying to chat you up.
Not since Red Stripe’s bodega bonanza have we seen something this odd happening to unsuspecting potential party people. Liquor store shoppers and bar-goers alike find themselves face-to-citrus-face with Shock Top’s chatty mascot in a series of videos.
The mascot, named Wedgehead, is like the PG-13 lovechild of Andrew Dice Clay and Triumph the Insult Comic Dog—a kind of Joe Pesci Lite, but quite a bit smoother with the ladies. He actually gets some good zingers in, like when he tells one curiously investigative customer, “Take it easy, CSI.”
He also takes a few digs at the competition. “You guys know these beers, they’re trying too hard, you know what I mean? Fifteen names? Wildebeest Three-Headed Unicorn? What is that? Seventeen varieties served in a fedora. Come on. I’ll do mine in a glass.”
Check out the clips below to see how it all went down. There’s also an outdoor ad that continues the talking motif.
We’ve reached out to several agencies linked to Shock Top, but so far none has taken credit for the videos, so we’ll update when we hear back on credits.
The real question, of course, is whether the stunts are real or staged. Without a behind-the-scenes video or official word from the marketer, we’re left to watch and decide for ourselves. If Wedgehead were here, I’m sure I know what he’d say.
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L’artiste JR, connu pour ses nombreuses et talentueuses initiatives, a récemment investi le port du Havre pour recomposer le regard d’une kenyane avec 7,5 km de bandes de papier d’un mètre de large sur des conteneurs vides restés à quai. Une initiative réalisée dans le cadre du festival Terre d’Eaux et proposant en plus de découvrir des représentations de danseuses avec le spectacle “Danse avec les grues”.
(TrendHunter.com) ‘StarryNight’ is a paper circuit board project for kids that teaches the basics of electricity and spotting stars in the night sky, making it a great way to get in STEM at home. The…
A partir da temporada 2013/2014, a Chevrolet será a nova patrocinadora master do Manchester United, num acordo que vai durar pelo menos sete temporadas.
Para apresentar a nova camisa, a marca faz uma rápida retrospectiva do uniforme ao longo dos anos com o comercial acima, mostrando inclusive os patrocinadores anteriores.
Além de ser uma forma legal de revelar a camisa, ainda ganha a simpatia dos fãs ao dizer que ela “pertence e sempre vai pertencer” aos torcedores.
A criação é da Commonwealth//McCann, de Detroit.
Post originalmente publicado no Brainstorm #9
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Wieden+Kennedy have a clever new spot for U.K.-based mobile provider Three, in which the company makes a timely apology.
The 60-second spot sees Three apologize for the rash of “holiday spam” resulting from the company allowing users to utilize their phone in 16 worldwide destinations without any extra cost for calls. texts or data. Three “thought this was a good thing,” but “failed to consider the consequences: the holiday spam,” says a contrite Three representative. It’s a clever approach, employing dry British humor to let Three brag about their coverage while leveraging a cultural phenomenon anyone can relate to. “Holiday Spam” also manages to be memorable without spending much money (it’s basically just one actor and a series of backgrounds). At the conclusion of the spot, viewers are prompted to visit the campaign landing site at stopholidayspam.com, which includes a heat map of spam levels in various locations. The campaign is also supported by the #holidayspam hashtag, a pretty seamless social integration.
New Career Opportunities Daily: The best jobs in media.
Today in Press Releases, JWT’s Atlanta office has promoted two of its top creatives after a string of successes for energy sector clients.
Creative Directors Dustin Tamilio (above) and Jeremy Jones have been named as the office’s GCD and ECD, respectively; the change is effective immediately.
The release is unique in that its opening attributes the promotions to the directors’ ”pioneering work for Shell brands”, more specifically citing “the agency’s most buzz-worthy campaigns and projects for Jiffy Lube, Shell, Quaker State and Pennzoil” (here’s one of the spots in question).
New Career Opportunities Daily: The best jobs in media.
Guardian News & Media deputy chief executive David Pemsel says that the newspaper group has got its “mojo” back, while a return of confidence to marketing department, with brands “braver” and more prepared to “take innovative risks”, has helped it cut its losses.
Spécialisées dans la création de tables et meubles mariant design et originalité, les équipes de Duffy London nous propose de découvrir the Abyss Table, une table d’une valeur de £5,800 qui propose une représentation du fond des océans par de fines et nombreuses couches de bois et de verre.
(TrendHunter.com) These vivid phone case designs range from the innovative to the novelty-themed. While waterproof and weather-sensitive protectors aim to add longevity to the life of our mobile devices, snack-…
(TrendHunter.com) Billy McFarland, creator of credit card company Magnises, is literally too cool for school. After dropping out of college the 22-ear old New York socialite decided to create his own credit card…
P&G’s Always “#LikeAGirl” campaign rose to the top spot on the Viral Video Chart this week with an additional 18.7 million views, making a whopping 121% jump in viewership during the week that ended on Sunday, according to Visible Measures.
Burger King debuts at No. 5 with over 4 million views, owing to its highly publicized “Proud Burger” campaign in celebration of LGBT pride week. The spot introduces a new burger dubbed “Proud Whopper” which is really just the same burger, but with a rainbow-colored wrapper. Clueless patrons in one San Francisco location are seen wondering what makes the Whopper so different until the aha moment: The inner wrapper says “We Are All the Same Inside.”
Samsung owns a striking three spots on the chart this week with a Galaxy Tab S promo at No. 4 and a spot for its exclusive music app Milk Music featuring musicians Iggy Azalea, Childish Gambino, John Legend, and Lady Antebellum at No. 6. Its Galaxy S5 campaign “Wall Huggers” comes in at No. 9, hitting Apple where it hurts by playing up the inconvenience of poor battery life.
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