Brawny Towels asked Wounded Warriors to define “what it means to be tough.” Their responses were illustrated into pieces of word art.
Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Associate Creative Directors: Rob Bloom, Ryan Taylor
Illustrator: Luke Lucas
Designer: Adam Bueb
Published: July 2014
Brawny Towels asked Wounded Warriors to define “what it means to be tough.” Their responses were illustrated into pieces of word art.
Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Associate Creative Directors: Rob Bloom, Ryan Taylor
Illustrator: Luke Lucas
Designer: Adam Bueb
Published: July 2014
Brawny Towels asked Wounded Warriors to define “what it means to be tough.” Their responses were illustrated into pieces of word art.
Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Associate Creative Directors: Rob Bloom, Ryan Taylor
Illustrator: Luke Lucas
Designer: Adam Bueb
Published: July 2014
A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.
Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.
The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)
From Ad Age:
“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”
…which will concern the company’s $100M annual media spend.
The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.
New Career Opportunities Daily: The best jobs in media.
Marcy Bloom has spent 17 years working as a publisher on national magazines, from GQ to Lucky. Now, she’s taking on an even bigger role as senior vice president and group publisher at Modern Luxury.
With more than 40 titles across 15 major markets, the company has an abundance of content to be shared on various media platforms. Here, Bloom explains how digital has changed the magazine advertising landscape:
You know, I believe that one of the key things that digital has done is it’s allowed you to be more targeted. And that is from a national magazine perspective — you can’t get as close as you can in a digital sense. And that’s actually why I’m beyond inspired by what we’re doing here [at Modern Luxury] because we have a closeness and an intimacy. We have editors, sales staff and marketers in each market. Our brands reflect those markets. So we’re getting as close as you can via print, and that feels extremely relevant, especially because of what digital can offer.
For more from Bloom, including how the company is creating a national advertising platform for its many niche, regional publications, read: So What Do You Do, Marcy Bloom, Senior Vice President and Group Publisher of Modern Luxury?
New Career Opportunities Daily: The best jobs in media.
Just when we thought we’d seen enough reaction to Germany’s shellacking of Brazil in Tuesday’s World Cup match, here is German radio station Radio Bayern 3 with a concise metaphorical translation. Um, cheers?
Via Digg.
Pour les nostalgiques de la machine à écrire, mais qui sont depuis sur des supports numériques, voici ce clavier vintage pour iPad imaginé par Brian Min, compatible USB et Bluetooth, et qui permet ainsi d’écrire sur un iPad avec un style et un ressenti digne des machines d’antan. Un projet issu de Kickstarter.
URL: http://www.legoblockshell.org
We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO’s halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something. Children’s imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic.
Greenpeace takes a page from Chipotle’s marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of Shell-branded Lego products.
Attacking a beloved brand like Lego isn’t easy. But if you’re going to do it, you need to do it right. And this spot, showing a Lego version of the Arctic drowning in a sea of oil, is incredibly well made by creative agency Don’t Panic—who, you’ll remember, also did the memorable Save the Children ad which brought the Syrian war to London.
The visuals in the Greenpeace spot are beautiful, and the ethereal cover of “Everything Is Awesome,” from The Lego Movie, is the perfectly ironic backdrop. Yes, it is angering people (check out the YouTube comments if you’re looking for a grand old time), but Greenpeace is rarely interested in making friends as it pursues its enemies.
You can debate whether Lego was right to partner with Shell—here is Greenpeace’s point of view, and here is Lego’s reply to the attack ad. But as a pure PR play, “Everything Is NOT Awesome” (which has topped 1 million views since Tuesday) is itself pretty awesome.
Outdoor, Print
BMW
Advertising Agency:Bcube, Milan, Italy
Executive Creative Director:Sergio Spaccavento
Associate Creative Directors:Aureliano Fontana, Bruno Vohwinkel
Art Director:Martino Caliendo
Senior Copywriter:Andrea Bomentre
Photographer:Winkler & Noah
Account Director:Raffaello Dell’anna
Account Supervisor:Barbara Bottarini
Account Executive:Elena Bisceglie
Le studio lituanien Wowbüro a réalisé une très belle série intitulée « Strokes ». En reprenant des photos de mode, Tomas Markevicius a voulu les transformer en œuvres abstraites avec des coups de pinceau et des fonds uniformes. Plus d’images de ce projet dans l’article.
Original photos by: Marton Perlaki, Tsatsani Katarina, Justin Borbely, Matthew Josephs, Ahn Joo Young.
A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.
Referred to internally as the “beauty rotation,” the policy long dictated the order in which ads from Revlon, Estee Lauder, L’Oreal and Procter & Gamble appeared in the front of certain Conde Nast magazines.
It said Revlon’s ads would usually appear before ads from other beauty advertisers in Vogue, Glamour, Self and Allure magazines, according to ad buyers and Conde Nast executives. Estee Lauder ads would appear next, followed by L’Oreal and Procter & Gamble.
Today we confirmed that Executive Creative Director Carl Rogers is no longer with Havas.
We have very little in the way of details at the moment, so we’ll recap:
Havas Discovery President Paul Marobella recruited Rogers in March of last year to run the agency’s newly-formed “digital/analytics/CRM arm” in Baltimore. He was quickly promoted to ECD at Havas Chicago and worked “across offices” from New York to Baltimore.
In his own words, he “directly managed in excess of 16 accounts and 75 creatives across 3 agencies” and helped win the DISH, Dos Equis and other accounts.
He also blogged.
New Career Opportunities Daily: The best jobs in media.
Neutrogena is very concerned about “Junkface,” which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the brand suggests its own Men’s Face Wash as a solution to this problem.
This Canadian campaign from DDB Toronto assumes that men start low and move up in the shower, but what if they wash their face first? Even if we assume Junkface is a real thing and not another pseudo-problem invented so a product can then solve it, the concept is pretty easily undone.
The Junkface website has its moments, though. The importance of keeping owls away from your mating parts cannot be overemphasized.
And if you do buy Neutrogena products to fight Junkface, be sure to also invest in the True Clean Towel—the only towel that keeps you from drying your face with your testicles.
Le réalisateur Léo Bigiaoui a traversé le Vietnam du Nord au Sud durant 1 mois avec trois de ses amis. Armé de son Canon 5D Mark III, il nous offre avec cette vidéo “Memories of Vietnam” de superbes images de la population locale mais aussi des paysages avec entre autres Hanoï et la Baie de Ha Long.
(TrendHunter.com) Even if your team is no longer in the running to win the 2014 FIFA World Cup, you can still enjoy these incredibly rendered anime world cup girls.
The artist known online as “?????”…
Quantas vezes, folheando uma revista qualquer, você se interessou por um produto, mas nunca conseguiu encontrá-lo, ou porque ele não estava devidamente identificado ou porque não havia um endereço da loja? Na França, o site Selectionnist promete ajudar os leitores/shoppers, permitindo que eles comprem qualquer produto visto nas revistas participantes – entre elas Cosmopolitan, Elle, Grazia, Marie-Claire e Vogue.
De peças de roupa a livros e móveis, o Selectionnist tem catalogado todos os produtos que apareceram em uma edição. A busca pelo produto é fácil, pode ser feita pelo título da revista ou ainda pela área de interesse (moda, cultura, design…). Daí, é só clicar na imagem do objeto de desejo para saber mais sobre ele e ser direcionado para a compra. Assim fica fácil. Quando é que chega ao Brasil, mesmo?
Post originalmente publicado no Brainstorm #9
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A pane da seleção brasileira no estádio do Mineirão ontem, na partida das semifinais da Copa do Mundo, foi surpreendente em todos os sentidos. Inclusive para quem trabalha com mídias sociais. A derrota por 7×1 para o time alemão marcou um novo recorde no Twitter, com 580.166 mil tuítes por minuto no momento do 5º gol da seleção adversária, marcado por Khedira.
Para se ter uma ideia, o jogo entre Brasil e Chile já tinha batido o recorde mundial de tuítes por minuto (TPM), com mais de 388 mil tuitadas em apenas 60 segundos. O novo recorde é consideravelmente maior, e demonstra em números o desespero e a surpresa dos torcedores.
Esse foi também o jogo mais discutido no Twitter em todos os tempos, acumulando mais de 35,6 milhões de interações.
O replay da partida que mostra a incidência de tuítes de torcedores de cada um dos times ferve em amarelo, cor dos torcedores brasileiros, aos 17 minutos do primeiro tempo, quando a Alemanha já acumulava 4 gols, e a partida já parecia perdida de vez. No 5º gol, pontos vermelhos no mapa mostram a comemoração de quem torcia pelo sucesso da seleção de Klose, Mueller, Kroos, Khedira e Schuerrle.
Dada a situação lamentável da partida, os memes foram diversos, e houve até GIF para evidenciar uma novidade no placar da FIFA – a rolagem na barra de gols na partida (!)
Post originalmente publicado no Brainstorm #9
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Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”
To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. (more…)
New Career Opportunities Daily: The best jobs in media.
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