Hasta La Creative!

In an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner. “Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

New Career Opportunities Daily: The best jobs in media.

DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).

As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.

The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.

New Career Opportunities Daily: The best jobs in media.

Surface to Structure: Folded Forms est une exposition au Cooper Union à Manhattan qui s’est déroulée en juin dernier et qui a proposé de réunir des oeuvres d’origamis de 88 artistes issus des quatre coins du monde. Des créations magnifiques et poussant la maîtrise du pliage de papier à un niveau impressionnant.

Des oeuvres dans le désordre de : Ronald Koh, Nguyen Hung Cuong, Byriah Loper, Erik & Martin Demaine, Joel Cooper, Rebecca Gieseking, Linda Smith, Hana Coufalová, Bernie Peyton, Tran Trung Hieu & Tomohiro Tachi.

Germany’s 7-1 victory over World Cup hosts Brazil broke records not only for number of goals — it also triggered the highest-ever number of messages on Twitter during a sports match.

“With 35.6 million tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter,” the San Francisco-based company’s data staff wrote following yesterday’s match, using its own platform.

The figure compares with 24.9 million posts made during this year’s Super Bowl, illustrating the interest in soccer around the world. It may also suggest that an increasing share of the TV audience is using social media to share their impressions and feelings with friends and followers.

Continue reading at AdAge.com

O usuário wazzzzah do imgur tem um curioso interesse por capas de jornais temáticas, e neste fatídico 9 de julho após a vergonhosa perda do Brasil frente à Alemanha, em um placar encerrado em 7 x 1 para o time alemão, ele reuniu 50 capas de jornais nacionais para mostrar qual o sentimento latente no país.

Destaque para a capa do jornal carioca Meia Hora que, sempre muito engraçadinho, nesta quarta-feira ficou ‘de luto’ e preferiu não fazer piada porque, afinal, essa derrota não teve a menor graça.

Curiosamente, o mesmo usuário utilizou o site Newseum, uma espécie de museus de capas de jornais do mundo todo, para reunir também 35 capas de jornais brasileiros antes da partida da semi-final. Muitas das manchetes focavam em Neymar, e questões sobre sua ausência física e o incentivo motivacional para os outros jogadores em campo, que poderiam ‘jogar por ele’, em um esquema ‘todos por um’.

Entre as coletâneas de Wazzzzah, também estão 12 capas de jornais alemães de hoje, que celebram a vitória da seleção do país. Visualmente, não há referência ao sofrimento dos adversários. Mais uma prova do respeito alemão aos perdedores.

Post originalmente publicado no Brainstorm #9
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