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Jul 14

W+K NY, Metallica Rock out ‘This is SportsCenter’

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W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica.

The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than satisfactory results, as well as other things to do around the office. Hosts Jay Harris, Scott Van Pelt and Stuart Scott also appear in the spot, which debuts today in anticipation of tonight’s Gillette Home Run Derby. The spot neglects to mention that Metallica still provide entrance/walk-up music for players including Rays reliever Grant Balfour, Phillies closer Jonathan Papelbon and White Sox first baseman Paul Konerko, but then that would kind of ruin the premise. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Jul 14

Striking Portraits of People Lying in Their Own Trash Show How We Get in Bed With Brands

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Photographer Gregg Segal is fascinated by the trash we make.

In his artist statement about this ongoing series, he explains “‘Seven Days of Garbage’ is a series of portraits of friends, neighbors, and other acquaintances with the garbage they accumulate in the course of a week. Subjects are photographed surrounded by their trash in a setting that is part nest, part archeological record. We’ve made our bed and in it we lie.”

“Of course, there were some people who edited their stuff. I said, ‘Is this really it?’ I think they didn’t want to include really foul stuff so it was just packaging stuff without the foul garbage. Other people didn’t edit and there were some nasty things that made for a stronger image,” Segal said in an interview with Slate.

This series is a beautifully executed, albeit sordid case study on what we consume, and the products we polish off and discard—a veritable brand graveyard. There’s a truly poetic quality about these images; they really boil us down to the insatiably ravenous animals we are and the relationships we have with all of the crap we buy.

Via Slate.

Jul 14

Forget C7 vs. C3: One TV Programmer Pushes for 'C-Zero' Ad Sales

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TV broadcasters made an aggressive push in this year’s upfront market to get paid for commercials viewed within seven days of airing instead of the industry-standard three. But at least one cable programmer took the opposite approach, turning away from “C7” and “C3,” as those standards are known, to sell ads in what it’s calling the “C-Zero” window: commercials that are seen live or on the same day they air.

The idea, from Scripps Networks , was to stand out in the upfront marketplace — when TV networks look to secure a bulk of their advertising for the next season — by counteracting broadcasters’ push for C7, said Steve Gigliotti, president, ad sales and marketing, Scripps Networks.

It’s a savvy bit of counterprogramming, so to speak, but also easier for Scripps than, say, CBS, some of whose shows are heavily time-shifted. Scripps — whose networks include Food Network, HGTV and Travel Channel — are predominantly watched live, with 93% of the audience in the C3 window actually watching programming on the first day, Mr. Gigliotti said.

Continue reading at AdAge.com

Jul 14

Porter Robinson – Lionhearted

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Coup de cœur pour ce clip réalisé à la Arri Alexa par Jodeb pour illustrer le morceau « Lionhearted » de Porter Robinson and Urban Cone. Un grand travail du réalisateur canadien, qui s’est par ailleurs occupé des effets visuels, proposant ainsi de suivre un bande de jeunes apportant de la couleur et des effets de glitch.

Jul 14

Heineken offers location-based nightlife tips on Twitter

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Heineken has today launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.

Jul 14

Lionel Messi was 'the most talked-about footballer' on social media

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Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite’s analytics tool UberVu.

Jul 14

WPP Shops Poised to Lose Some SAP Business Following Pitch with Omnicom

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WPP shops are poised to lose some SAP business following a review pitting the holding company against rival Omnicom, according to people familiar with the matter.

The German software giant has worked with WPP’s Ogilvy and Mindshare on creative and media services. The company is now finalizing discussions with Omnicom creative shop BBDO and Omnicom Media Group’s PHD, according to people familiar with the matter.

“Unfortunately, we’re not able to comment at this time,” an SAP spokesman said in an e-mail.

Continue reading at AdAge.com

Jul 14

Todos os Doodles temáticos que animaram a Copa na Internet

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Criado em 1998 para evidenciar a presença do Google no Burning Man, os doodles temáticos tem se tornado cada vez melhores com o passar dos anos, com versões animadas e focadas em datas históricas ou celebrações de personalidades.

Durante a Copa do Mundo, um time de ilustradores esteve no Brasil, focado na produção de adaptações do logo do Google que evidenciassem o clima do próximo jogo. Foram mais de 60 desenhos animados que coloriram a página principal do buscador, dando destaque ao campeonato mundial.

Abaixo a coleção dos doodles temáticos da Copa do Mundo, compilados pelo Mashable.

12 de junho

13 de junho

14 de junho

15 de junho

16 de junho

17 de junho

18 de junho

19 de junho

20 de junho

21 de junho

22 de junho

23 de junho

24 de junho

25 de junho

26 de junho

28 de junho

29 de junho

30 de junho

1 de julho

4 de julho

5 de julho

8 de julho

9 de julho

12 de julho

13 de julho

14 de julho

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Jul 14

Konzerthaus Dortmund: Chailly

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Surrender to classical music.

Season Campaign 2014.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Tobias Grimm, Jens Pfau
Creative Director: Hans-Peter Sporer
Art Director: Xymena Duzy
Copywriter: Tobias Grimm
Production: unexpected
Published: April 2014

Jul 14

Konzerthaus Dortmund: Hengelbrock

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Surrender to classical music.

Jul 14

Konzerthaus Dortmund: Landgren

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Surrender to classical music.

Jul 14

Konzerthaus Dortmund: Lang Lang

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Surrender to classical music.

Jul 14

Konzerthaus Dortmund: Liesicki

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Surrender to classical music.

Jul 14

Konzerthaus Dortmund: Yannick

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Surrender to classical music.

Jul 14

Hamleys: Barbie

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Walk into Hamleys. Walk at Lakme Fashion Week.
Buy toys worth Rs.5000/- and get a chance to walk the ramp at Lakme Fashion Week.

Advertising Agency: Not Like That, Mumbai, India
Creative Directors: Chintan Ruparel, Anuj Gosalia
Art Director: Shameen Khatri
Copywriters: Anuj Gosalia, Chintan Ruparel
Illustrators: Sibling Strokes, Zeel Sanghvi
Published: June 2014

Jul 14

Hamleys: Hotwheels

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Walk into Hamleys. Walk at Lakme Fashion Week.
Buy toys worth Rs.5000/- and get a chance to walk the ramp at Lakme Fashion Week.

Jul 14

Campaign Spotlight: A Humorous Campaign for ThinkThin Urges Consumers to Skip the Guilt

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The campaign for the maker of protein bars, estimated at more than $9 million, is the first big project by a new agency, Adams & Partners, which is based in Los Angeles.

Jul 14

LinkedIn Buys Newsle to Keep Better Tabs on Your Contacts for You

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LinkedIn wants to overtake Twitter and Facebook as executives’ social news service of choice. On Monday the business-orientated social network added to its news arsenal, acquiring people-centric news aggregator Newsle to bolster its burgeoning media business.

LinkedIn did not disclose how much it is paying for Newsle. A LinkedIn spokeswoman did not immediately respond to a request for comment.

The deal comes 15 months after LinkedIn bought Flipboard rival Pulse for $90 million, and stands to supplement that acquisition and strengthen LinkedIn’s own news feed.

Continue reading at AdAge.com

Jul 14

Wood Art Quid by Rocco Pezzella

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L’artiste italien basé à Amsterdam Rocco Pezzella a récemment présenté début juin à la Kallenbach Gallery « Quid », un projet autour de la modélisation de visages à travers le bois. Des créations d’une grande qualité, jouant sur les formes géométriques à découvrir dans la suite en images mais aussi à travers une vidéo.