Advertising Agency: Ogilvy Group, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Director: Kosio Kokalanov
Copywriters: Penko Kotov, Maksim Stoimenov, Yordan Petkov
Account Director: Victoria Mitreva
Production Company: Filmmaker
Director: Drago Sholev
DOP: Nenad Boroevich
Music: Escape Pod Party
Published: May 2014
The departure of Ms. Smith, NPR’s senior vice president for news since 2011, comes two weeks after the arrival of Jarl Mohn as NPR chief executive.
Nestea has huge cans.
That’s what we take from this latest campaign by Toronto agency Zulu Alpha Kilo, which chose to emphasize the size of said cans and the amount of precious cargo within by extending some of the most awkward possible moments for its teenage protagonists.
The agency, which most recently caught our attention with its brilliant “app to improve agency efficiency“, could keep going with this theme indefinitely.
The potential for embarrassing hilarity would be even greater if the client were, say, Four Loko. Unfortunately, that product as we once knew and not-quite-loved it is no more–and promoting it to its real-world target audience would have been illegal anyway.
Second spot and credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) These examples of wedding invitations show how much first impressions matter. Although settling on a theme for a wedding can be one of the toughest decisions to make, having direction helps cut out…
Comcast said it was “embarrassed” after a customer a husband and wife tried to cancel their cable service with the company but was met with a very aggressive customer service representative.
The conversation that ensued, in which the customer service rep relentlessly demanded why they wanted to disconnect, went viral after the husband, Ryan Block, posted a recording of it on SoundCloud.
In the recording, which runs more than eight minutes, the rep asked Mr. Block multiple times why he was leaving Comcast. When Mr. Block declined to provide a reason, the rep went on a rant touting Comcast’s fast internet speeds and questioning why Mr. Block would want to leave “the No. 1 rated internet service, No. 1 rated TV service, available.”
The woman deceived by Don Juan.
Advertising Agency: Norlop JWT, Ecuador
Chief Creative Officer: Mariano Ponzano
Creative Director: León Pérez
Art Director: Eduardo Vélez
Copywriters: Mariano Ponzano, León Pérez
Production Company: MysticPoint
Published: September 2013
Advertising Agency: Grey Worldwide, Bangalore, India
National Creative Director: Malvika Mehra
Executive Creative Directors: Sham Ramachandran, Ram Jayaraman
Art Director: Shihab Karim
Copywriter: Karthik Rajan
Illustration: MMJ Studio
Published: 2014
Now delivering to North London from just £1.
Advertising Agency: DLKW Lowe, London, UK
Creative Directors: Richard Denney, Dave Henderson, Tom Hudson
Art Directors / Copywriters: Richard Denney, Ben McCarthy, Seb Housden
Planner: James Dawkins
Account Team: Kirsteen Scoble, Shelley Khara, Adam Payne
Agency Producer: Gary Wallis
Designer: Ryan Self
Media Agency / Production Company: MEC
Published: July 2014
It was only a matter of time before the suburban stay-at-home mother of 2.5 kids decided that she wasn’t fond of the moniker “Soccer Mom.” After all, her little ones are into Lacrosse now.
Arguably, the reason for the desired change is the stereotypical choice for transportation. What do all “soccer moms” drive? Minivans.
Enter Cadillac:
This story from AdAge claims that Cadillac, Nissan, Buick, and others, are reconsidering their approach to advertising the sport utility vehicle market.
New Career Opportunities Daily: The best jobs in media.
Le réalisateur Nelson de Castro est l’auteur du dernier clip du groupe Digitalism pour leur chanson « Wolves ». La caméra s’amuse à faire des allers-retours et raccords à partir de l’œil d’un personnage que nous retrouvons dans des scènes et décors différents à chaque fois. A découvrir dans l’article.
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive, Campaign understands.
(TrendHunter.com) This chicly haunted photoshoot may bring to mind a number of Tim Burton films for its dark undertone and frail female lead. In a way, model Bridie Coggan can be likened to a young Winona Ryder,…
(TrendHunter.com) This bold and vibrant transgender photo series is not only aesthetically striking, it also sends out a message that nonconforming individuals do not need to tame who they truly are because of those…
Reputation-wise, Yahoo has come a long way since Marissa Mayer took over as CEO in July 2012. Revenue-wise, not so much.
Heading into the second quarter of 2014, Yahoo’s overall revenue had experienced five straight periods of year-over-year decline. And Yahoo’s display advertising business had gone six straight quarters without achieving year-over-year growth.
The story stayed the same in the latest quarterly results, which came out today, extending those streaks for another three-month period.
Aproveitando o recente anúncio dos indicados ao Emmy 2014, o Braincast 118 as principais séries da atualidade.
Carlos Merigo, Alexandre Maron, Luiz Yassuda, Saulo Mileti e Denis Pacheco do Spoilers.tv.br conversam sobre suas apostas para a premiação, as séries que foram esnobadas e as melhores temporadas do último ano.
Faça o download ou dê o play abaixo:
> 02m09 Comentando os Comentários?
> 15m02 Pauta principal
> 1h26m15 Qual é a Boa? – qualeaboadobraincast.tumblr.com
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Você sabia que só no Brasil, 28 milhões de pessoas sofrem de zumbido, sendo que 5 milhões possuem algum grau de surdez?
A maioria das pessoas não se preocupa com os ouvidos, só reconhecemos a sua importância depois de sofrer algum dano. Os danos sofridos, na maioria dos casos, são provenientes do ruído excessivo.
O Hearing Guardian é um software desenvolvido na Coreia que tem como proposta testar a condição da sua audição diariamente e protegê-la contra a poluição sonora, ajudando a restaurar a perda auditiva relacionada à idade ou ao ruído excessiva.
O software, disponível para download gratuitamente para teste no site da Biosom roda em todos os computadores e pode ser utilizado em qualquer lugar e por qualquer pessoa que queira proteger a sua audição dos males da poluição sonora cotidiana e do envelhecimento natural.
Faça o download: biosom.com.br
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Há quantos anos ouvimos que “esse é o ano das mídias sociais no Brasil”? Só que a tecnologia continua avançando, as pessoas mudam junto e as marcas ficam perdidas perseguindo a próxima grande novidade.
Este workshop irá mostrar como usar redes sociais como plataforma para gerar resultados de negócio para marcas, sob uma nova lente que este mercado vive há poucos anos: as redes sociais agora são mídia de massa. Mais do que “falar com os influenciadores” vamos encarar cada pessoa como um influenciador para seu grupo de amigos, com as marcas contando as histórias certas para cada uma destas pessoas.
>> INSCREVA-SE!
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Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
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Post originalmente publicado no Brainstorm #9
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Magna Global has agreed to buy some digital video ad inventory from ABC this summer using a new level of data-driven targeting and automated purchasing, a test that marks ABC’s first programmatic sales of digital video.
The eight-week trial, which will run from about mid-July through early September, is designed to assess the technology and efficiency of the system, said Todd Gordon, exec VP-head of U.S. investment at Magna Global, a media agency and forecaster that belongs to IPG Mediabrands.
It will involve inventory in streaming versions of top TV programming. But it won’t include certain elements that are often found in programmatic ad buying, such as real-time bidding. Magna Global and ABC, for example, negotiated a price ahead of time. The companies declined to provide financial terms of the deal.
Advertising Agency: Welcome, Madrid, Spain
Creative Directors: Antonio González, César Sastre
Art Directors: Antonio González, Álvaro Yáñez, Marcos Buendía
Copywriters: César Sastre, Tomás Alcázar
Production company: Pum! Producciones
Music: OchoCasas Estudios
Published: February 2013
Advertising Agency: Havas Digital Russia
Managing Director: Mikhail Nechaev
Creative Director: Lucas Zaiden
Producer: Dmitriy Leschinskiy
Director of Creative and Technology: Kirill Zhukov
Art Director: Bruno Ponzini
Copywriter: Augusto Anjos
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Nadine Prada, Ari Elkouby
Copywriter: David Horovitch, Suzanne Pope
Agency Producer: Sam Benson
Account Team: Jessica DeSantis, Kate Torrance
Media Agency: UM
Media Agency Planner: Jennifer Thomson
Production House: Steam Films
Director: JJ Adler
Production House Producer: Shannon Barnes
Video Post Facility / Editing Company: Saints
Compositor / Online: Matt DochstaderTopix
Special Effects: Topix
Animation / Back End: Topix
Colourist/Transfer: Eric Whipp / Alter Ego
Audio Post Facility/Music House: The Eggplant
Audio Director: Adam Damelin
Producer: Lindsay Frye
Engineer: Matt Gauthier
Released: July 2014
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Nadine Prada, Ari Elkouby
Copywriter: David Horovitch, Suzanne Pope
Agency Producer: Sam Benson
Account Team: Jessica DeSantis, Kate Torrance
Media Agency: UM
Media Agency Planner: Jennifer Thomson
Production House: Steam Films
Director: JJ Adler
Production House Producer: Shannon Barnes
Video Post Facility / Editing Company: Saints
Compositor / Online: Matt DochstaderTopix
Special Effects: Topix
Animation / Back End: Topix
Colourist/Transfer: Eric Whipp / Alter Ego
Audio Post Facility/Music House: The Eggplant
Audio Director: Adam Damelin
Producer: Lindsay Frye
Engineer: Matt Gauthier
Released: July 2014
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