Hasta La Creative!

O Twitter anunciou hoje a chegada de uma importante métrica para os vídeos de 6 segundos do Vine: o ‘Loop Count’.

Trata-se de um contador de visualizações, que conta cada um dos ‘giros’ do micro vídeo, e vale tanto para a versão no aplicativo, na web ou Vines embedados.

Alguns vídeos vão mostrar um ‘+’ na frente do número de visualizações, demonstrando que podem ter sido assistidos mais vezes do que o informado. Isso vai acontecer com os Vines postados antes de 3 de abril, quando o serviço passou a monitorar as visualizações.

O Mashable destaca que a novidade pode incentivar marcas a planejarem ações na ferramenta, já que a métrica poderá ser uma indicadora de resultados. Vale ressaltar, contudo, que algumas métricas de engajamento, como número de curtidas e de re-vines, podem ser mais interessantes do que o número geral de visualizações, em alguns casos.

Um detalhe complicado é que os Vines começam a rodar automaticamente, o que significa que uma página aberta com um Vine embedado pode fazer com que o número de loops continue crescendo continuamente, de acordo com a exibição de cada uma das sequências de 6 segundos.

Esse vine, embedado na página do Mashable, mostra um ‘Loop Count’ que aumenta a cada pouquíssimos segundos. Essa brecha pode ser utilizada de forma maliciosa para alterar os resultados de visualizações de um Vine, com uma simples página ou aba aberta.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Production company Great Guns mixes molotov cocktails and soccer in their filmtrack for Santigold’s “Kicking Down Doors,” part of Pepsi’s Beats of the Beautiful Game visual album.

For Santigold’s filmtrack, director Andy Morahan was inspired by “The Christmas Truce,” a soccer-fueled temporary peace that took place between English and German forces on Christmas Day, 1915. “The English and German soldiers put down their guns and played some football in No Man’s Land,” explains Morahan. “I was thinking of a way to try and tell that story in a modern light. Obviously I didn’t have the budget for a war scene, but a riot was more reasonable as a severe stand-off between people. It’s showing football, and sport by extension, as this beacon for humanity.”

In the film, a riot breaks out, with molotov cocktail wielding forces squaring off against riot police. A group of boys falls asleep at the edge of the scene. When one of their balls makes its way into the heart of action, both sides throw down their arms and beginning playing an impromptu pickup game. It’s not a bad idea for a World Cup spot, but seems a bit stretched out as an over four minute music video — although you may feel differently if you actually enjoy the song.

Morahan filmed the scene in Kiev, which has seen its share of rioting in recent history, although he insists the location was chosen purely out of convenience. “I was in Prague and wanted to shoot it there but the budget wouldn’t fit, so we were only an hour flight from Kiev and I’d worked there before so knew some people there who could help me out,” he explains. “Really, it was just close by and it fit the budget.” Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

The public radio host Ira Glass and his “This American Life” leave their distributor, giving him more responsibilities and the show fewer financial guarantees.

The strangely named Calm The Ham design studio (“it’s just another way to say relax, cool your jets, chill the beans etc.”) just came out with a run of minimalist film posters that attempt to capture the essence (defined as any combination of plot, theme, notable characters or scenes) of a given movie in a single image, usually centered in the exact middle of the poster.

The Internet is full of these things, and they mostly look the same, but these are a bit more clever than most. The Reservoir Dogs image is a neat, if abstract, reference to the characters’ names, and the Donnie Darko poster uses color and shape to great effect. The Se7en and Fight Club posters aren’t as effective—soap was already on the real Fight Club posters, for one thing—but they might come off better in print. Posters generally do, anyway.

And speaking of, you can buy prints of these posters directly from CTH’s website.

Via Design Taxi.

Facebook hopes to dial up its ad dollars in India, its second-largest market, through a new mobile-ad format unique to the country.

During COO Sheryl Sandberg’s visit to India this week, Facebook announced it was introducing a new ad format tailored to the country’s unique mobile behavior: the “missed call.” Data costs for voice calls and texts can be prohibitively high for most Indians, who typically have pre-paid phone contracts. Missed calls are a popular workaround — dial up a friend then hang up, and they’re alerted without mobile charges.

In recent years, several technology companies in India have tapped the practice for sports polling, brand campaigns and ad dollars. The tactic is effective largely because it works with feature phones, without Internet access, which are dominant in emerging markets. Now Facebook is leaping in.

Continue reading at AdAge.com