Hasta La Creative!

Welcome to Slovakia: Where the Homeless Live in Advertising. 

Sound strange for an ad campaign? What if it were real? According to AdWeek, it is.

Billboards have often served as placards for cause marketing and conscientious messaging, so why not use them for something more tangible, like a literal roof over someone’s head?

In Slovakia, an architectural firm called Design Develop created a philanthropic arm of their work with ‘The Gregory Project.’ Its mission:

“to find optimal alternatives for existentional [sic] questions of people without a home through the use of billboard objects and their advertisment [sic] spaces.”

We appreciate their community outreach efforts even as we decry their spelling.

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