(TrendHunter.com) The top July 2014 design trends are primarily eco-driven. The warmer weather being experienced by most parts of the world inspires consumers to become more eco-conscious. Not only do consumers tend…
From Adbusters #114: Blueprint for a New World, Part 3: Corpo
Dear Adbusters,
I’m about to celebrate my 33rd birthday here in New York City. Then, in August, I’m heading off to law school in San Francisco in the hopes that I can practice environmental law some day. Corporations have had a huge impact on my decision to go to law school and my desire to work for non-profit and government organizations.
I’ve always been a very vocal young man and have written for a number of gay publications from Seattle to Fort Lauderdale. I’ve been a champion for gay rights and the rights of those living with HIV in America today. But the issue that concerns me the most right now is the damage being caused by corporations to humanity and the planet as a whole. It’s a race to the bottom as they drive down wages in America, export jobs overseas to unsafe factories that collapse and burn, killing women and children, and destroy the environment with their insatiable addiction to the almighty dollar. They will stop at nothing to bring profits home to their shareholders with reckless abandon for workers and the Earth.
Recent decisions by our Supreme Court here in the United States have undermined our rights as citizens by granting personhood to corporations which are neither bound by geography nor citizenship the way the rest of us proletariat human beings are. They cannot be held accountable for the death and destruction they cause the same way an individual can. When a corporation kills hundreds of people, they pay a relatively small fine for the lives they took, even if they knew in advance that their actions would cost human lives.
Corporations cannot be put to death like humans can for killing people. On top of this, the Supreme Court continues to grant more and more power to the top 1% in ways that our founding fathers never fathomed and would most certainly not approve of. Most recently, the Supreme Court decided that there shall be no cap on the amount of money that an individual can donate to political causes.
Corporations are replacing citizens as the real power in the United States and globally. They can threaten to pick up and move to any country they want if they don’t find the local tax code friendly enough, unlike individuals who have to apply for a visa and might get declined. Corporations are super-humans with no respect for life, civil rights or anything besides money. They will pillage and destroy the earth and mankind until there is nothing left to take.
Corporations have become the de facto rulers in a world where politicians are beholden to wealthy contributors to win campaigns. Lobbyists write the bills that our politicians sign and inform our leaders as to what they can and cannot say about any given subject in front of a camera. This is no longer a democracy and I’m not just talking about America. Corporations are now multinational “citizens” who are reshaping global policies to benefit their own investors and executives at the expense of workers and the environment. If we don’t stand up to this new form of feudalism, we will surely be enslaved by it and we will watch our future selves, our children and all life on Earth be eroded and destroyed for the sake of money for the top 1%.
That is why I am making it my own personal mission to skewer these bastards and make them pay for the damage they’ve caused. I will do everything in my power to roll back the super-human status that they have been granted and get their money out of politics. We need reform and it starts right here at home. We can’t let corporations continue to pit city against city, country against country and brother against sister in this nasty race to the bottom. It’s not too late to stop these assholes and I’m going to spearhead the movement. Corporations; I am your worst nightmare.
Best regards,
Jeromy Carpenter
New Ad Strategy: Swap Sexy for Creepy?
For a couple of years, GoDaddy made headlines for all the wrong reasons. During the Super Bowl, scantily clad B-list women and “athletes” would offer themselves up for innuendo, double entendre, and a few other Latin words.
Since June 2012, GoDaddy has attempted to stray from that image with a different advertising campaign featuring the acuity of Deutsch New York. According to The New York Times, the URL storehouse will announce its plans to hire Barton F Graf 9000 as its U.S. creative AOR today.
Here’s why… (more…)
New Career Opportunities Daily: The best jobs in media.
Tuesday’s World Cup game was the second-most-viewed soccer game ever on American television, trailing only the tournament’s America-Portugal match.
The company is pondering seeking cash for a big expansion that could include new television channels, or selling the TV unit to a digitally minded company.
A budding writer’s first published novel gets a big lift from mentions on “The Colbert Report.”
Just in case the trailer for Earth to Echo didn’t immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the marketing strategy is rooted firmly in 1982.
While not a remake of E.T., Earth to Echo is nonetheless attempting to leverage parental nostalgia for the Steven Spielberg classic. Just listen to that inspirational John Williams-esque orchestral music! Just look at all those bikes!
And if you’re not one for retro cinema references, they’ve also thrown in pro basketball players Ricky Rubio, DeAndre Jordan and Shawn Marion. The spot was created by Portal A for Relativity Media. The result is an odd mashup, especially for a movie. But people said the same about Spielberg’s innovative product placement of Reese’s Pieces, and that spawned a whole industry.
CREDITS
Producer: Jacob Motz
Producer: David Johnson
Directors: Nick Ligonis and Damon O’Steen
Director of Photography: Reuben Steinberg
Production Designer: Mollie Alexander
Editor: Max and Harry Frishberg
Executive Producers: Nate Houghteling, Kai Hasson and Zach Blume
This print ad for chamomile tea goes with the television spot featuring the benefit of getting kids to drink Sognid’oro STAR .
River Island Design Forum shows us a first look of their Baartmans and Siegel collaboration.
The rise of the service economy is changing the way we do business. We need to think differently about branding, too. Service brands are executed as something heterogeneous, perishable, intangible — and inseparable from the service provider. This makes defining the brand and delivering a consistent experience even more vital to success.
Four Steps to a Winning Service Brand
Service brands that get it right have a few things in common:
Pour l’entreprise Incipit, le designer italien Tommaso Caldera a conçu la « Tull Lamp » : une lampe de chantier qui a été retravaillée autour de la forme d’une cage avec une enveloppe de fils tendus. Cette belle lampe existe en version suspendue ou au sol et avec différentes associations de couleurs.
(TrendHunter.com) Wearable tech is at the core of the top July 2014 technology trends. Brands across all industries are creating revolutionary products to make the consumer experience with their products entirely…
Elizabeth Hurley gets vulgar in the latest addition to Droga5?s “If We Won” campaign for Newcastle, which imagines how much better America would be if Great Britain had won the Revolutionary War.
The campaign kicked off last week, with a humorous spot featuring Stephen Merchant. Hurley’s spot borrows a bit from that one, as it devotes quite a bit of time to how many great curse words we’d have at our disposal had we remained British, something Merchant touched on in the original “If We Won.” Still, we suppose the subject doesn’t hurt from further exploration, and the video has over 300,000 views since being uploaded earlier today as people seem to be amused by seeing Hurley stringing together British expletives. Hurley’s 39-second video is just part of the wealth of material put out by Droga5 for the campaign, which also includes Zachary Quinto in a pair of spots and a second appearance from Merchant, who explains how his British accent helps him appear intelligent and get laid. If you’re wondering what American actor Zachary Quinto is doing in this campaign, you’ll just have to watch the video, along with the second Merchant spot, after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
We last encountered the #UpForWhatever tag in Bud Light’s spoof of the viral Mullen “World’s Toughest Job” ad (SPOILER: it was being a mom). That work came from Boston shop Relevant 24, but the newest sort-of-related spot comes to our inbox via BBDO’s Chicago and New York offices.
Here’s “Surprise Guest”:
You may notice that the spot is something of a tease: it’s only the latest in a series…
New Career Opportunities Daily: The best jobs in media.
Today in self-deprecating celebrity humor, Mick Jagger delivers a somewhat stilted but still very amusing rant about opportunistic elderly people in this ad for the current Monty Python reunion. It seems Mick, no stranger himself to silly walks, can’t understand why anyone would pay to see “a bunch of wrinkly old men trying to relive their youth and make a load of money.” He wouldn’t know anything about that, of course. He adds, impishly, “I mean, the best one died years ago!”
The Monty Python Live (mostly) reunion launched Tuesday night with the first of 10 shows at London’s O2 Arena through July 20. Read The Guardian’s review of Tuesday’s performance here.
The 2015 Cadillac CTS made a surprise short appearance ahead of its scheduled debut in an OnStar commercial this week.
The tip-off? The new wreath-less Cadillac crest, first seen on the upcoming 2015 Cadillac ATS coupe.
The modified emblem, revealed in January and meant to attract a younger demographic, was created in-house by Nathan Korkus within the Cadillac Brand Identity and Badging Studio.
L’agence d’architecture Uhlik Architekti a conçu le refuge « Forest Retreat » au milieu d’une forêt d’Europe Centrale pour un client stressé par son travail à Prague. Les architectes ont donc construit une cabane penchée en escaliers et fixée en hauteur sur un gros bloc de roche. Une construction originale à découvrir.
Foram 65 milhões de soldados, 9 milhões deles mortos em combate e aproximadamente 20 milhões feridos ao longo de quatro anos de combates. Em 2014, a Primeira Guerra Mundial completa 100 anos de seu início, razão que levou o fotógrafo Peter Macdiarmid visitar alguns locais que foram registrados naquela época para relembrar a história deste conflito.
A ideia foi reunir algumas fotografias originais da guerra e inseri-las na paisagem atual, mostrando o quanto alguns lugares mudaram, enquanto outros permanecem praticamente intocados, mesmo após um século.
É impressionante ver como alguns lugares foram reconstruídos, mesmo após sua destruição total. Uma pena que, ainda assim, o ser humano insista em continuar com suas guerras insanas.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Depois de alguns meses de testes, o Twitter lançou oficialmente a modalidade de tuítes patrocinados que incluem um botão que permite instalar o aplicativo anunciado.
Esses anúncios, que aparecem em meio ao feed de tuítes dos usuários segmentados, oferecerão links diretos para as lojas de aplicativos da Apple e do Google.
A notícia é ótima para os desenvolvedores de aplicativos, que podem encontrar na rede social uma forma de divulgar seus apps e aumentar o número de compras ou de downloads.
Quase ao mesmo tempo, alguns usuários também perceberam o aparecimento de um botão ‘Compre agora’, que acompanhava tuítes que promoviam produtos que (teoricamente) poderiam ser comprados a partir do clique no botão – o Re/Code, que percebeu a novidade, diz que nada acontece ao clicar no botão, que aparece apenas na versão mobile do Twitter.
Outros usuários que tiveram acesso a tuítes com esse botão dizem ter sido encaminhados para o site Fancy, já na área de finalização da compra. Nem o Twitter nem o site Fancy se pronunciaram sobre o assunto, dando a entender que essa pode ser uma funcionalidade que ainda está em estágio experimental.
Não é impossível que, além de instalar aplicativos de forma mais rápida, tuítes passem a permitir compras diretas. Há pouco tempo, uma parceria entre o Twitter e a Amazon permitia salvar itens no seu carrinho da loja online usando uma hashtag. Vamos combinar que o funcionamento de um botão em um tuíte não seria muito diferente disso, não é mesmo?
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Erwin Penland has a fun new campaign remixing classic Atari games promoting Denny’s “Greatest Hits Remixed” menu.
The agency worked with Atari on remixed mobile versions of the games Asteroids, Centipede, and Breakout. All three were reimagined to feature breakfast items, and reborn as Hashteroids, Centipup and Take-Out. The games come complete with bizarre, breakfast-related storylines, such as this one for Centipup, as related by Joystiq: “Once upon a time, a young boy named Danny came across a bottle of syrup and with just a slight squeeze the bottle’s sticky contents had the power to turn anyone or anything into a fried egg.”
The campaign aims to capitalize on the nostalgia of Gen-Xers, an oft-overlooked demographic as advertisers focus more and more energy on appealing to Millenials. It also marks the first partnership for Atari since filing for bankruptcy early last year. “We are excited to be partnering with Denny’s on this partnership,” said Atari CEO Fred Chesnais in Marketing Land. “Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way.”
You can check out a trailer for the games, which are available for iOS and Android devices, above.
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