Your hands will have nothing to fear.
Advertising Agency: Filadélfia Comunicação, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Lucas Queiroz
Copywriter: Flávio Chubes
Illustrator: Rodrigo Spotorno
Photographer: Pedro Nicoli
Published: April 2014
Your hands will have nothing to fear.
Advertising Agency: Filadélfia Comunicação, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Lucas Queiroz
Copywriter: Flávio Chubes
Illustrator: Rodrigo Spotorno
Photographer: Pedro Nicoli
Published: April 2014
(TrendHunter.com) Fashion photographer Leon Dash captures fresh face Massey Blakeman in this set of candid portraits that reveal the young star’s talents. The model channels a rebellious skater in the shoot and…
Advertising Agency: Leo Burnett, Budapest, Hungary
Account Director: Tamás Gábor
Head of TV Production: Ilona Baróti
Creative Group Head: Gergely Horváth
Copywriter: Gábor Nagy
Art Director: Mátyás Kóbor
Director: Menzkie
Director of Photography: Tamás Dobos
Producer: Ildikó Orosz
Production Company: Crimson Films
Music: Chris Egan
Sound Effects: Gábor Deutsch / Anorganik
Key Grip: László Tóth
Camera Technician: Attila Bíró
Wallets: Gergely Magyar / Medence Concept Store
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jeremy Seibold
Art Director: Austin O’Connor
Copywriter: Dan Colburn
Agency Producer: Susan Fisher
Executive Creative Director: Jonathan Schoenberg
Production Company: MJZ
Directors: The Perlorian Brothers
D.P.: Marten Tedin
Exec Producer: Scott Howard
Line Producer: Brady Vant Hull
Editorial/Post: Cosmo Street Editorial
Editor: Katz
Assistant Editor: John Bradley
Post Producer: Jamie Perritt
Color Correct: Company 3
Telecine Operator: Mike Pethel
Mix/Sound Design: Lime Studios
Engineer: Zac Fisher
Published: May 2014
Everything turns into a headache when you have a headache.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Executive Creative Directors: Jose Borghi, Fernando Nobre
Production company: Cine Cinematografica
Film Director: Felipe Mansur
Producer: Team Cine
DoP: Fernando Oliveira
Scenography/production art director: Paulinho Ribeiro
Post-production: Cine X
Editors: Rodolpho Ponzio, Felipe Mansur
Sound Company: Saxsofunny
Sound Design: Cezar Brandão
Agency Producers: Marcia Coelho, Fabiola Thomal
Published: April 2014
Everything turns into a headache when you have a headache.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Executive Creative Directors: Jose Borghi, Fernando Nobre
Production company: Cine Cinematografica
Film Director: Felipe Mansur
Producer: Team Cine
DoP: Fernando Oliveira
Scenography/production art director: Paulinho Ribeiro
Post-production: Cine X
Editors: Rodolpho Ponzio, Felipe Mansur
Sound Company: Saxsofunny
Sound Design: Cezar Brandão
Agency Producers: Marcia Coelho, Fabiola Thomal
Published: April 2014
Advertising Agency: Y&R, New York / VML New York, USA
Chief Creative Officer: Jim Elliott / Y&R New York
Creative Directors: John Bollinger, Simon Hunt
Executive Director of Content Production: Letitia Jacobs
Account Managing Director: Britta Dahl
Account Managing Director: Chris Wilson
Planning Director: Tara Fray
Planner: John Swan
Executive Content Producer: Craig Jelniker
Content Producer: Sasha Stoecklein
Executive Creative Director: Mike Wente / VML New York
Creative Director: Brian Musich
Associate Creative Director: Gary Baker
Community Manager: Stephanie Campbell
Illustrator: Sam Hendricks
Even the heaviest loads will feel lighter.
New Volvo FH 16 750. The most powerful truck in the world.
Advertising Agency: Master Roma Waiteman, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Directors: Eduardo Tavares, Marcelo Guimarães
Copywriters: Daniel Magri, Rafael Oliver, Victor Afonso
Illustrator / Photographer: Malagueta Studio
Published: June 2014
Even the heaviest loads will feel lighter.
New Volvo FH 16 750. The most powerful truck in the world.
Advertising Agency: Master Roma Waiteman, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Directors: Eduardo Tavares, Marcelo Guimarães
Copywriters: Daniel Magri, Rafael Oliver, Victor Afonso
Illustrator / Photographer: Malagueta Studio
Published: June 2014
Even the heaviest loads will feel lighter.
New Volvo FH 16 750. The most powerful truck in the world.
Advertising Agency: Master Roma Waiteman, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Directors: Eduardo Tavares, Marcelo Guimarães
Copywriters: Daniel Magri, Rafael Oliver, Victor Afonso
Illustrator / Photographer: Malagueta Studio
Published: June 2014
During last year’s Super Bowl, Droga5 and Chobani told us that “how matters.”
How much does how matter? According to inspirational author/business consultant Dov Seidman, it matters quite a lot. Seidman, whose best-selling book bore the title How: Why How We Do Anything Means Everything, filed suit against both agency and client yesterday for “trademark and service mark infringement and unfair competition.”
He seems to think they intentionally ripped him off, and he bases his claim on this tweet, posted just before the campaign went live:
@DovSeidman Thanks for inspiring the world to care about “how.” Can you help inspire the food industry, too? http://t.co/erVULG89Hp
— Chobani (@Chobani) January 29, 2014
You may notice that Seidman’s company LRN retweeted the message before declaring it to be lawsuit-worthy. A little extra explanation after the jump.
New Career Opportunities Daily: The best jobs in media.
With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot seems to “Out-Nike Nike.”
Entitled “The Game Before The Game,” the ad tackles the pre-game rituals of stars such as Brazil’s star Neymar Da Silva Santos, Jr. His pre-game ritual involves talking with his father, whose inspiring pep talk is the heart of the ad. Also featured in “The Game Before The Game” are Spain’s Cesc Fabregas, who kisses the ring he received from his girlfriend precisely four times; Mexico’s prayerful Javier “Chicharito” Hernandez; and Uruguay’s Luis Suarez, who kisses a tattoo on his wrist of his children’s names. Elsewhere stars such as Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Daniel Sturridge, Jozy Altidore, Mario Gotze and Robin Van Persie can be seen slipping on their Beats headphones and doing their thing. Tthe spot is set to “Jungle” by Jamie N Commons & The X Ambassadors and st times takes on the feel of a music video, which makes a lot of sense given the brand. Interspersed with the players’ preparations are fans performing their own pre-game rituals. This includes a slew of celebrity cameos, such as Lil Wayne, Lebron James, Serena Williams, Stuart Scott, and Nikki Minaj. Check out the spot for yourself above, and stick around after the jump for partial credits. continued…
New Career Opportunities Daily: The best jobs in media.
Quiet the poetic spot for Norton. The black and white film, and british child reciting the VO, makes it feel like it’s from the early 90’s.
Lots of bold stuff out there hans’t been made, but when it does it’ll be covered and protected. A message of poetic inspiration from your friends at Norton.
Free isn’t always a good thing, especially when it’s a freaky ventriloquist dummy that is demon possessed and turn you into the puppet who does its nefarious bidding. At least I’m assuming that will happen once the guy gets it home.
Thanks to MTS’s location service, parents will always know where their kids are. Simple and effective way to get that notion across.
Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding, the company announced today.
Though Wall Street has been down on ad-tech lately, investors have not. The round, led by SJF Ventures, comes during a week of massive ad-tech funding announcements, with automated ad buying platform MediaMath and marketing technology company Yext netting $73.5 million and $50 million respectively.
“We want to keep scaling the business up,” said Yieldbot CEO Jonathan Mendez, telling Ad Age he plans to hire more support and sales people with the funds, “and maybe do a little marketing too.”
Kevin Reilly, the departing head of entertainment at Fox Broadcasting, is among the executives Time Warner is considering to be president of Turner Entertainment Networks, a person familiar with the matter said.
Mr. Reilly, 51, said last week he would leave the Twenty First Century Fox unit by the end of June, following a drop in ratings. New York-based Time Warner is aiming to fill the post by year end, said the person, who sought anonymity because the deliberations are private.
Bringing in Mr. Reilly would add a veteran programming executive at Turner, operator of the TBS and TNT cable networks, along with TruTV, TCM and the Cartoon Network. TBS and Turner carry original shows including “Conan,” “Rizzoli & Isles” and “Falling Skies,” and are among the most-watched pay-TV channels, according to Nielsen data.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Pepsi promotes its limited-time offerings of vanilla and wild cherry colas made with real sugar, Apple sells the iPhone as a fitness device in a spot that Creativity made an Editor’s Pick today (read their write-up for the unexpected backstory on that weird soundtrack), and Amy Poehler is an insufferable soccer coach in her latest Old Navy ad (part of an ongoing campaign).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
