Geez, Amy Poehler is a Terrible Soccer Coach
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Pepsi promotes its limited-time offerings of vanilla and wild cherry colas made with real sugar, Apple sells the iPhone as a fitness device in a spot that Creativity made an Editor’s Pick today (read their write-up for the unexpected backstory on that weird soundtrack), and Amy Poehler is an insufferable soccer coach in her latest Old Navy ad (part of an ongoing campaign).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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