Hasta La Creative!

O Google hoje acordou em ritmo de copa. O buscador trouxe um doodle animado, celebrando a abertura dos jogos, que acontece hoje, a partir das 16:30.

Além do doodle, o Google criou também uma página especial com os termos tendência da Copa do Mundo, além de dados e estatísticas de busca exibidos de forma visualmente agradável, com direito a calendário de jogos e destaques das pesquisas mais curiosas feitas pelos torcedores de cada seleção.

Hoje cedo, o destaque da partida entre Brasil e Croácia era o elevado número de buscas por unhas decoradas, que duplicaram nas semanas anteriores ao início dos jogos.

Nas páginas internas, outros dados sobre as seleções aparecem em destaque, como quem são as pessoas de interesse de cada um dos times e qual a sensação de quem faz buscas – brasileiros estão confiantes, e croatas parecem otimistas.

A página deve ser atualizada com mais informações de acordo com o desenrolar da Copa do Mundo.

Post originalmente publicado no Brainstorm #9
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“Cramer-Krasselt did not fire us,” Panera Bread Chief Marketing Officer Michael Simon told AdAge yesterday, referring to the leaked internal memo stating the agency had resigned from Panera Bread. Instead, Simon claims, “We told them we were going to open it up for review, and they decided not to participate.”

According to Simon, Panera had been reevaluating its marketing strategy due to weakening sales. AdAge writes that the company “had been pushing the agency to bring the advertising to the next level over the last couple months” but that while Cramer-Krasselt had been producing new work, Simon said the ads “weren’t breakthrough enough.” When Panera Bread told Cramer-Krasselt they were opening things up for a review, the agency declined to participate.

“We had a good relationship with the team [at Cramer-Krasselt]. And the work was good, but we were aspiring for great,” said Simon. “We told them we wanted to get more folks in the room and solicit new ideas from them…but incumbent agencies get reticent about bringing in new agencies.”

The review is reportedly underway, with eight undisclosed agencies involved. No request for proposal has been issued yet, as AdAge reports “the next step is to hold chemistry meetings, followed by an assignment for some of the shops.” The review, which will be conducted internally, is expected to last six or seven weeks.

New Career Opportunities Daily: The best jobs in media.

Coca-Cola’s orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York.

The ads are rendered in Coke’s signature colors and design style. One shows a flower and reads, “Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles.” Yeah, plants are cheap labor, all right.

PlantBottles substitute renewable sugarcane for up to 30 percent of the petroleum used in standard recyclable beverage bottles, which the company says offsets carbon emissions and helps the environment. Makes me feel warm and fizzy all over.

Other recent happy stuff from Coke includes “friendly” bottles that can only be opened by other bottles, caps that turn empties into useful objects and a cooler designed for villages off the power grid. Such promotions have generally received high marks, though there’s been at least one wrong turn for this particular happiness cycle.

More images and credits below. Via Ads of the World.

CREDITS
Client: Coca-Cola
Agency: Ogilvy & Mather, New York
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie

He was a longtime executive with Time Warner Cable, eventually earning the titles of chairman and chief executive before he retired in 2012.

Promo
IKEA

The Blind Cook challenges IKEA’s most functional kitchen system ever. To prove that the METOD kitchen system from IKEA is best in the world when it comes to smart functions and organization solutions we let The Blind Cook (and Master Chef winner) Christine Ha demonstrate it in a live event. We invited guests to a secret supper club in Stockholm where Christine Ha surprised the guests by cooking a five-course menu in a brand new IKEA kitchen. The guests enjoyed the dinner in a home environment with direct insight to the kitchen, so that everyone could see how the personalized and flexible kitchen helped the blind chef to create a fantastic dinner. Since IKEA loves everything about the home, a supper club was the most natural arena for an event like this. Not only did we prove the possibilities of an IKEA kitchen, we also inspired people to invite each other to dinner more often.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Copywriter:Hanna Bjork
Art Director:Lars Holthe
Account Executive:Kjell Mansson
Account Director:Henrik Adenskog
Account Manager:Anna Nolendorfs
Producer:Johan Eklund
Planner:Jerker Winther
Graphic Designer:Elias Awada
Digital Designer:Jens Sjobergh
Digital Strategist:Anna Lundeborg
Assistant Account Manager:Mimmi Morén
Studio Assistant:Anne-Lie Karl
Interior Stylist:Lo Bjurulf
Photographer:Joachim Lundgren
Production Company:It´s Showtime
Brand Experience:Knock, Akestam Holst
Web Production:From Stockholm With Love

Andy Barnes, the former sales director of Channel 4, has joined the media trading consultancy Concise Media Consulting as a director.

Twitter Inc. said Chief Operating Officer Ali Rowghani resigned, in the biggest executive departure since the microblogging company’s initial public offering last year.

Mr. Rowghani will continue to be a Twitter employee and act as a strategic adviser to Chief Executive Officer Dick Costolo, the San Francisco-based company said in a filing today. Twitter said it will not fill the COO role. The move follows reports on technology blog Re/code yesterday about internal friction with Rowghani.

Continue reading at AdAge.com

Would the guy servicing your air conditioning system be comfortable wearing Google Glass? Salesforce is betting on it.

The company unveiled its Salesforce Wear Developer Pack earlier this week. It hopes developers will use the open source software to build systems for CRM, customer service, and a variety of other business purposes. The technology works with wearable devices such as web-connected watches and eyeglasses, and integrate with company databases that already sit on the Salesforce platform.

Clothing and accessories that collect data and feed it into the cloud have primarily been devised for consumer use at this point. While it’s unclear whether the business-to-business world is ready for wearables, Salesforce decided to invest in wearable tech for enterprises to attain first mover advantage in a market it expects to take off over the next few years.

Continue reading at AdAge.com

(TrendHunter.com) This motivational poster from Startup Vitamins does so without any flowery or poetic inspirational language. This execution-oriented print simply reads ‘Get #### Done.’

The minimalist…

The feature, free for Amazon Prime subscribers, has thousands of songs but does not include most new releases or the Universal Music Group catalog.