Hasta La Creative!

Media, Direct Marketing
Reporters Without Borders

Our campaign to promote freedom of the press earned us a place on the front page of Germany’s biggest daily newspaper, the Frankfurter Allgemeine Zeitung. In addition, the campaign generated a huge amount of PR, and also met with a great response from competitor newspapers. Finally, “Reporters Without Borders” was able to welcome 50 new members to the organisation in Germany shortly after the campaign, and benefited from numerous online donations.
Creative Execution:

To draw attention to this deplorable state of affairs, we placed our call for freedom of the press at the precise spot where people look for the latest news from around the world every day: the front page of Germany’s most important newspaper, the Frankfurter Allgemeine Zeitung (FAZ). On 3 May, World Press Freedom Day, we didn’t just insert the daily newspaper into newspaper sticks of cafés, pubs, bars and libraries, but also a transparent cover over the title page showing pictures of journalists holding their arms in the air, as if being held captive by the newspaper stick. The torture scenes which followed dramatically showed how dangerous the work of reporters still is in many countries on earth, and it’s not a given that one can read the latest news from around the world in your daily newspaper. The nationwide guerrilla action ensured wide coverage in the media and gained many new supporters for “Reporters without Borders”.
Insights, Strategy And The Idea:

Being able to sit in a café and read news hot off the press from all over the world isn’t something that just happens of its own accord. In many countries, journalists risk torture and oppression for the sake of the truth. We were tasked with spreading this urgent message on behalf of “Reporters Without Borders” and gaining new backers for the human rights organisation.

Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Creative Director:Hans-Juergen Kaemmerer
Senior Copywriter:Benjamin Merkel
Senior Art Director:Hugo Moura
Photographer:Dieter Roosen
Head Of Public Relations:Katrin Kester
Agency Producer:Netti Weber
Artbuyer:Cornelia Richter

Film
Consejo Publicitario Argentino

Advertising Agency:TBWA\Buenos Aires, Argentina
Chief Creative Officer:Pablo Poncini
Executive Creative Director:Juan Cruz Bazterrica, Guillermo Castaneda
Director:Martin Kalina
Producers:Caro Cordini, Julieta Lapebie
Director Of Photography:Christian Cottet
Sound:Andres Marks
Editor:Andres Quaranta
Postproduction Company:Sin Sistema

Samsung has released a dramatic TV spot set in a Roman coliseum to promote its curved, UHD television set.

Online
Durex

Like Us. www.facebook.com/DurexArabia

Advertising Agency:Arrow Advertising, Dubai, United Arab Emirates
Creative Director:Dileep Ponmani
Art Director:Pramod Kumar
Copywriter:Pramod Kumar
Illustrator:Pramod Kumar
Photographer:Stock

Media
Sharp

If you had just bought the worlds largest TV, would you ever want to leave home again? So, if you were going to spend all of your time indoors, why would you need you outdoors stuff anymore? Saatchi X Dubai created a character (Big Ali Quinn) who decided to give away all his outdoor stuff for free and got the entire city talking about him.

Advertising Agency:Saatchi & Saatchi X, Dubai, United Arab Emirates
Creative Director:Colman Shiel
Art Director:Keith Lawler
Copywriter:Keith Lawler, Colman Shiel

Li-Anne Dias is an artist and illustrator. She grew up in Mumbai, and Graduated from Sir J.J School of Art
Classic stories and scenes from urban life are her favourite subjects. She likes experimenting with various media
and aims at achieving a blend of fine art and illustration in her work. View her website here.

Why are you an Illustrator?
My interest has always been in creating images and responding to stories through my work.
Besides, I’ve been drawing for as long as I can remember but it’s not that it comes easy.
I have just begun to find a niche for myself as an illustrator.

Did you attend school for fine art or design?
Yes. I graduated from Sir J.J. School of Fine Art with a Degree in Painting.

You have a distinct style of illustration. How long did it take you to develop your style?
I still don’t believe that I have a definitive style but I definitely feel like I’m on my way to one.
I also think the ability to change your style from one to project to the next is essential.

Were there any particular role models for you when you grew up?
There have been many role models. I look up to Ganesh Pyne for his exemplary use of line and form, and international artists like Joan Miro, Max Ernst and Francis Berry.

Who was the most influential personality on your career in Illustrations?
There are many people who influenced me to take up Illustration as a career.
One of my first art instructors, Mr. Narendra Pavaskar, and my professors at Art College helped me most in discovering my ability to Illustrate.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
You have the opportunity and the freedom to choose your work.
It is a luxury to be able to select the projects you work on.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, there is an inclination towards the use of hand-drawn illustrations in advertising these days.
Some of the most inspiring, and award-winning campaigns of today involve the use of illustration in some way or the other.

I’m working on a few personal projects that I wish to publish soon.

Was there any time when you wanted to quit Illustrations?
No. But there have been difficult times when I decide to take a break and explore new media.
I have been experimenting a lot lately with traditional print-making techniques.

Have you considered turning your illustrations into toys?
Of course. I have always been drawn to the idea of executing my art in unconventional media.

Any other Indian Illustrators who you admire?
I find the work of Mario Miranda and Deelip Khomane very inspiring.

Do you have any favorite fellow illustrators or resources relating to your fields?
Tasneem Amiruddin is a friend, and a wonderful illustrator. I think her style of illustration is both highly experimental and unique.

What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Enjoy what you do, to the extent that it is a pleasure to go beyond the call of duty. Everyone gets rejection along the way, but you have to keep going.
Illustration is a great career prospect as long as you’re extremely passionate about it, but you need to have self-discipline to pull through.

Whats your dream project?
To write and illustrate my own graphic novel.

Mac or PC?
Both. They are only tools.

Who would you like to take out for dinner?
My dad.

What’s on your iPod?
Young the Giant, Porcupine Tree and a few other artists.

The post Li-Anne Dias : In conversation with an artist appeared first on desicreative.

Patch’s new controlling owner took over in January, and soon after, only 15 percent of its news staff was left. It has managed to turn a profit in the last three months.