Hasta La Creative!

Intel has tapped Steven Fund as its new chief marketer.

Mr. Fund was most recently senior VP-global marketing at Staples. In that role he created the company’s global marketing center of excellence, in addition to restructuring the company’s approach to agencies. During his almost four years at Staples, the office-products retailer also worked to reposition itself, introducing the tagline and campaign “Make More Happen” in January.

Prior to Staples, Mr. Fund spent time at Procter & Gamble, where he was responsible for the global expansion of Gillette Fusion. He also worked at PepsiCo in brand management roles. Mr. Fund will report to CEO Brian Krzanich beginning on June 2.

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(TrendHunter.com) The Escape Cabin is a tiny house on wheels. Due to this unique feature, it is categorized as an RV rather than a house in spite of how it looks. Of course, thanks to its compact size, it is only 14…

Media measurement needs “a governing authority” to address shortcomings that have dogged the industry for decades, and getting one has become a top priority of the Association of National Advertisers, the group’s CEO Bob Liodice said at the opening of its Advertising Financial Management Conference in Naples, Fla., on Monday.

“We do not have a very good handle on the performance of our media measurements,” Mr. Liodice said, in an unusually pointed address opening the session. But even in the best case it could take a year or two to establish a governing authority and how much power it would have, he said in an interview later.

What Mr. Liodice termed “the Measurement Mandate” will be on the agenda of an upcoming joint meeting of the ANA, American Association of Advertising Agencies, Interactive Advertising Bureau, Media Rating Council and Advertising Research Foundation.

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The Beverly Hills Hotel is owned by an investment fund controlled by the sultan of Brunei.

(TrendHunter.com) The ELLE Spain May 2014 cover shoot is as sultry as it gets when a range of swimsuits are involved. Although such beachwear are naturally body-conscious, Australian model Miranda Kerr takes it to…

Here's a powerful example of the potential of social media and brand charity.

Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on Twitter to get her a prosthesis. The effort led them to contact The Buried Life, the troupe of young guys who built a bucket-list-themed media franchise, including a couple of seasons of an MTV show and a book. They in turn persuaded Hanger Inc., a top manufacturer of prosthetics, to give Torri a $150,000 bionic arm.

It's an amazing story, reminiscent of Matthew James, the British teen and drag racing fan who a few years back convinced Mercedes to gift him a prosthesis. Thankfully, Torri's gift appears to come minus any talk of slapping a car marketer's brand on her new limb.

Check out the video below, and maybe keep a couple tissues handy.

Via BuzzFeed.

If you asked me to express the current core brand message of the Republican Party in three words or less, that’d be pretty easy: OBAMACARE MUST DIE!

As for the Democrats, hmmm, let’s see. How about this? OMG, I’M HAVING A MANIC-DEPRESSIVE EPISODE, SEND ME MONEY!

Uh, wait, sorry, that’s more than three words. OK, how about this? I’M BIPOLAR, HELP!

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O consumismo acaba de ficar ainda mais fácil. Como se a loja virtual já não fosse uma tentação, a Amazon traz uma nova facilidade para as suas compras: uma hashtag para juntar itens no seu carrinho virtual, a #AmazonCart.

Os usuários interessados precisarão associar o seu perfil do Twitter com a conta da Amazon, e depois disso bastará responder a um tuíte que tenha um link da Amazon incluindo a hashtag #AmazonCart para coloca-lo no seu carrinho e encerrar a compra mais tarde.

O único detalhe é que os itens da sua compra começam a se tornar públicos, em especial se você estiver dando um reply para uma marca, ou se o seu perfil do Twitter não for privado – cada coisa que você quiser deixar para comprar mais tarde acaba identificado pela hashtag. Mas se a facilidade for maior que a possível vergonha de deixar público o seu interesse de compra, pode valer a pena.

Post originalmente publicado no Brainstorm #9
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