Hasta La Creative!

Updated to add Blue Buffalo statement.

Nestle Purina is suing Blue Buffalo for false advertising, disparagement and unjust enrichment, saying the upstart brand is falsely claiming its products contain no animal byproducts or grain.

The lawsuit comes less than two months after Blue Buffalo, which has built its brand with advertising making pointed comparisons of its ingredients to those of rivals, retained investment banking firm JPMorgan to lead an initial public offering. The suit is backed by an unusually sophisticated communications effort that includes its own website, petfoodhonesty.com.

Continue reading at AdAge.com

Parecia a pior decisão do mundo exibir uma série desse tipo logo depois do 11 de setembro, mas “24 Horas” se provou a história certa na hora certa, tornando-se um fenômeno da cultura pop ao longo de 8 temporadas.

Com o retorno de Jack Bauer nessa semana, discutimos no Braincast #108 o conceito inovador da série, as polêmicas sobre tortura e estereótipos, a preconização de vários temas importantes, o binge viewing, e a estrutura narrativa do primeiro super herói do século 21.

Carlos Merigo, Alexandre Maron, Cris Dias e Guga Mafra ainda se perguntam: em um mundo de “Breaking Bad”, “Game of Thrones”, “True Detective” e “Homeland”, ainda há espaço para Jack Bauer e seus absurdos?

Faça o download ou dê o play abaixo:

> 02m52 Comentando os Comentários?
> 12m00 Pauta principal
> 1h26m Qual é a Boa? – qualeaboadobraincast.tumblr.com

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No Porto Seguro Auto Jovem você é reconhecido!

Pensando em estar ao lado do jovem e apoiá-lo em seu início como motorista, a Porto Seguro lança o Programa de Relacionamento Auto Jovem, um inovador seguro de automóvel desenvolvido exclusivamente para quem tem entre 18 e 24 anos, que valoriza o jeito como você dirige, concedendo descontos no seu seguro.

O Programa (disponível para clientes na região metropolitana de São Paulo) possibilita que você acompanhe a forma que dirige, dando dicas de como melhorar o seu desempenho e o reconhecendo por isso. Tudo isso de forma simples: via hotsite, redes sociais ou aplicativo.

Para começar bem, você ganha 30% de desconto no seguro e na franquia no primeiro ano de vigência. Para participar do Programa, um dispositivo da Porto Seguro é instalado em seu carro para que você possa acompanhar durante o ano dois itens ligados à sua dirigibilidade: tempo rodado de madrugada e tempo rodado com velocidade acima de 90Km/h. Além disso, você faz dois cursos rápidos: o Direção Segura (em Interlagos) e o Direção Emocional. Na renovação do seguro, de acordo com o seu desempenho, você pode garantir os mesmos 30% de desconto!

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Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes

Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

Post originalmente publicado no Brainstorm #9
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Integrated
Disque-Denúncia

The fight that caused controversy in the world drew attention to a very important topic: domestic violence.

Advertising Agency:Agência3, Rio De Janeiro, Brazil
Associate Creative Director:Jader Rossetto
Creative Director:Luis Claudio Salvestroni
Copywriters:Gabriel Gil, Cadu Vigilia
Art Director:Durval Filho
Production Company:Kombat Films
Director:Gabriel Mattar
Sound Studio:Sonido

Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception. 

To promote the Tramontina cookware line, JWT Brazil created a few meticulously crafted copies of a book called Biblia Definitiva Do Churrasco, or The Bible of Barbecue. Each page of the book is made to be used or destroyed in the process of creating an authentic Brazilian grilling experience.

One thick sheet shatters into chunks of charcoal, while another lights the fire and yet another fans the flame. Other pages work as an apron, sharpen knives, wrap meat, act as cutting boards and even serve the finished dish. 

Only a few "master barbecue chefs" received the books, though the agency is creating a simplfied version to be sold in stores. 

CREDITS:

Client: Tramontina
Agency: JWT Brazil
Title: The Bible of Barbecue
Chief Creative Officer: Ricardo John
Creative Directors: Erick Rosa, Diego Wortmann
Head of Art: Fabio Simões
Art Director: Lucas Reis
Copywriters: Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte
Photography: Régis Fernandez
Illustration: Estúdio Olho Bala, Lucas Reis
Production Company: Santa Transmedia
Director: Gustavo Gripe
Motion Designers: Guilherme Krolow, Filipe Birck
Director of Photography: Raul Krebs
Audio Production: Antfood

Page 1, a new movie and television company, will aim for productions based on nonmanufactured events with a visceral impact.

(TrendHunter.com) If you’re one of the many people that are absolutely obsessed and fascinated with furry felines, then this ‘Fun Facts About Cats’ infographic will offer some insightful stats on…

Yannick Bollor, Havas chairman and CEO, refused to be drawn into speculation about the future of the merger between ad giants Publicis and Omnicom when questioned by investors at the French group’s first quarter 2014 results presentation.

As the $35 billion merger hit by regulatory and tax issues hangs in the balance, Mr. Bollor said only, “I don’t think it’s our place to comment on the competition. I’d like to reiterate that our scale at Havas allows us to adapt more efficiently to the new environment of the communications industry.”

Havas, owner of Havas Worldwide advertising agency, Havas Media, Arnold Worldwide and BETC, announced organic growth of 3% and revenues of $540 million in the first quarter of the year, and claimed net new business of $930 million.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Priceline spokesman William Shatner risks a beatdown from a biker gang, Seattle Seahawks quarterback Russell Wilson sings the praises of his Microsoft Surface Pro 2, and Cadillac suggests that the Escalade is the modern equivalent of an ancient Egyptian golden chariot.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Print
Mitsubishi

Advertising Agency:Africa, Sao Paulo, Brazil
Creative Director:Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez
Art Director:Erico Braga
Copywriter:Pedro Bullos
Digital Image:Boreal

Outdoor
Basf

Paint is more than just colour. It can transform and bring happiness to an environment. That’s what started us up to use Suvinil Magnetic Paint and spread game boards on walls in strategic points of the city so that people passing by could play Chess, Checkers and Peg Solitaire with magnetic pieces. Wall Games Suvinil inspired new ways of using the product while consumers were having fun.

Advertising Agency:Nbs, São Paulo, Brazil
Creative Director:Carlos Andre Eyer, Cassio Faraco, André Lima
Art Director:Raphael Lucone
Copywriter:Erick Stossel
Print Producer:Gilberto Silvestre
Rtvc:Bia Traldi, Natalia Rossi
Art Buyer:Rose Zanetti
Client Service:Alexandre Grynberg, Paula Malvezzi