(TrendHunter.com) The Bowlus Road Chief trailers pioneered portable camping culture, as they have been around since 1934. The all-aluminum travelers, have been upstaged in recent years by enormous RVs and luxury…
Arnold New York has a new campaign for Unilever’s brand Simple, the leading “perfume and color-free” skin care brand in the UK for over 40 years which launched in the US back in 2012.
Evolving from the idea that all skin can be sensitive, especially with the impact of cold, heat, wind, and city pollution, the campaign takes an approach to match its product’s name. Arnold dramatizes the idea by projecting images of possible triggers for sensitive skin (UV rays, stress, pollution, etc.) directly onto skin. It’s a straightforward but visually interesting approach that attempts to demonstrate that “the best way to fight the harshness is through the kindness of Simple.” Whether it can help Arnold build the brand into a powerhouse this side of the Atlantic remains to be seen. Credits after the jump. continued…
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Advertising Agency:Jbis Propaganda, Belo Horizonte, Brazil
Creative Director:Fred Bandeira
Art Director:Rodrigo Spotorno
Copywriter:João Marcelo Meira
Prototypist:Rodrigo Spotorno
Photographer:Eduardo Junqueira
Bartholomäus Traubeck é alemão, nascido em Munique, em 1987. Não consegui achar a forma como ele se define: artista plástico ou músico. Fato é que ele teve uma ideia bem interessante ao ver um tronco de árvore cortada (suponho eu): e se eu fizer um disco disso e colocar pra tocar na minha vitrola, o que será que sai?
Bom.. ele fez isso. E adaptou uma vitrola comum pra que, ao invés de agulha, ela funcionasse com um leitor óptico para reconhecer os sulcos na madeira e um sintetizador, atribuindo assim um som pra cada pedacinho do disco.
O resultado disso é o projeto Years. E as diferentes faixas, com madeiras de diferntes tipos de árvores, podem ser ouvidas aqui.
Se você não fez a relação entre o nome do projeto e o projeto em si, vale lembrar da aulinha de biologia que nos explicava que as árvores, a medida que envelhecem, crescem não só em altura como em diâmetro. E assim vão ganhando uma nova “camada de anel”, por assim dizer.
Post originalmente publicado no Brainstorm #9
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Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.
Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:
The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.
Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…
New Career Opportunities Daily: The best jobs in media.
Todo exame de ultrassom em bebês revela diversas medidas, como tamanho, peso, diâmetro da cabeça, comprimento do fêmur, entre outras, captando também os batimentos cardíacos.
Com a ajuda do matemático Paulo Bedaque e do maestro Jarbas Agnelli, a Johnson’s transformou todas essas informações em notas musicais, com o desafio de – sem alterá-las – gerar uma melodia harmoniosa.
Intitulada “A Sinfonia da Vida”, a campanha rendeu 140 partituras no total, apresentadas por uma orquestra de 30 músicos e um coral de 10 cantores para as futuras mães.
A criação é da DM9DDB.
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Vénusz is a cooking-oil brand in Central-East Europe. The brand has always been about bringing people together around food. They recently ran a TV and outdoor campaign about the importance of sharing food. Our task was to make it a tangible experience. We manufactured tables you can’t eat alone at. We placed them at venues like popular restaurant areas, cafeterias, and food courts. The simple and fun piece of furniture got very positive reception from everyone, who encountered it.
Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Directors: Balázs Tompa, Márton Jedlicska
Art Director: Dániel Deme
Copywriters: Péter Zsembery, Orsolya Szládovics
Agency producer: Éva Bayer-Baróti
Account Director: Zita Fábián
Account Manager: Szonja Németh
Designer: Panni Süveges
Manufacturer: Flying Objects
Strategy Director: Zoltán Havasi
Published: March 2014
Bem a tempo do dia das mães, o canal do Google Glass no YouTube divulga uma produção 100% gravada com o óculos inteligente da empresa.
Criado e dirigido por alunos e ex-alunos da Escola de Artes Cinematográficas da University of Southern California, o vídeo de pouco mais de 2 minutos mostra, a partir de um ângulo em primeira pessoa, a emoção de uma mãe ao receber uma visita surpresa do filho, que tinha uma ótima notícia a lhe dar.
Apesar de ter sido fomentado pela comunidade do Google Glass, é sempre bom lembrar que um vídeo desse tipo poderia ser feito também de outras formas e usando outros equipamentos (uma GoPro, talvez?)
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Their intentions were good, but this ad about real police stopping motorists to give them free ice cream has left some critics saying the feel-good attempt is little more than a corporate-sponsored abuse of power.
Opinions are clearly mixed on the commercial for Unilever-owned Wall's Ice Cream, known in America under brand names like Eskimo and Good Humor. With 500,000 views and 1,266 thumbs-up votes (compared to just 96 thumbs down) on YouTube, the spot seems to be a winner. But the video's comments are awash in negative feedback.
"Oh great, make me late for an appointment so you can play a joke on me," notes one commenter. "I'm sorry, but this is an unacceptable use of government resources.?"
"Apparently abuse of power and playing on people's fear of arbitrary prosecution is cute now," says another.
This isn't exactly an easy time to be building social media goodwill around police officers. The recent #MyNYPD initiative meant to encourage positive photos of cops in the community instead led to a deluge of images of police beating and wrongfully detaining suspects. So it's understandable that some viewers wouldn't enjoy seeing police (or in this case California's Plumas County Sheriff's deputies) pulling over innocent people on a corporation's dime.
But the ad also has its share of fans, several of whom laughably dismissed the haters by pointing out that the ad ends with the comment, "People need to lighten up a little bit."
(TrendHunter.com) Photographer Melissa Marcello captures Sam Samstele, Florian Desbiendras, Bruce Machado and others in an editorial exclusive for fashion website F****** Young! Online. Entitled ‘Back to…
If there’s one thing that Twitter loves, it’s an #epicfail. And, apparently, the advertising and marketing industries are no exception. It wasn’t long after news broke that the Publicis and Omnicom merger was called off before industry insiders were tweeting a jig on its grave.
Coca-Cola’s Wendy Clark sent a note to Andrew Robertson, CEO of Omnicom’s BBDO:
WPP CEO Martin Sorrell was spotted having fun at an Omnicom-sponsored party at the IAA World Congress in Beijing:
Once again, a sponsor of “The Colbert Report” seems to have gotten more than it bargained for. Our truly hilarious Clip of the Week comes from Wednesday night’s episode of the show, at the start of which Stephen Colbert introduced an “integrated sponsorship” from T-Mobile “to help pay the production bills” in what at first seemed like a perfunctory announcement. But then he segued into a news report about Vibrant, a new miniaturized mechanical anti-constipation pill that doctors in Israel are testing (seriously), which, wouldn’t you know it, reminded him of the “top-of-the-line smartphones from T-Mobile,” which also have a vibrate function.
Watch the full clip for Colbert’s explanation of why his rather gross suggested alternate use for T-Mobile phones doesn’t violate the T-Mobile sponsorship agreement, which specifies that Colbert won’t “position the brand in a negative light.”
McCann Worldgroup Milan created “Fair Play Machines” for Coca-Cola, bringing together rival fans at the San Siro Stadium in Milan.
Internazionale di Milano and A.C. Milan have a fierce rivalry dating back decades, which often leaves neighbors, friends, and even family enemies when the two teams meet. So, as part of Coca-Cola’s ongoing “#ShareTheGood” campaign, in the moments leading up to kickoff at an important Internazionale di Milano versus A.C. Milan match at a very divided San Siro Stadium in Milan, McCann Worldgroup installed two vending machines in the stadium, one on each side of arena. The catch: fans couldn’t get a Coke for themselves, only for fans of the rival team. Pressing a button on one of the machines, connected to the other via video and audio, sent a Coke down a chute and delivered it to a rival fan. In under an hour, both machines were emptied, bringing rival fans closer together and supporting fair play.
“Coca-Cola reminds us that even in the face of seeming differences, happiness can be found through simple moments of human connection,” explains Claudia Navarro, director, integrated marketing communications, central & southern Europe. Check out the video above to see the campaign in action, and stick around for credits after the jump. continued…
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Promo
Moms’ Voices
Moms’ Voices, founded by Robyn O’Brien, is launching with A Mother’s Pledge, written by Alex Bogusky and produced by Humanaut. VO is the actress Molly Simms. Moms’ Voices is a nonpartisan coalition of businesses, NGOs, parents, celebrities and athletes that are uniting to protect the health of children.
In the United States today: 1 in 10 children has asthma 1 in 13 children has food allergies 1 in 68 has autism Type 2 diabetes in children just jumped 30% Cancer is the leading cause of death by disease in American children.
Advertising Agency:Humanaut, USA
Creative Director:David Littlejohn
Associate Creative Director:Mike Cessario
Writer:Alex Bogusky
Art Director:Sean Davis, Stephanie Gelabert
Production Company:Fancy Rhino
Director:Daniel Jacobs
Assistant Director:Zach Zacharias
Producer:Katie Nelson
Associate Producer:Rachel Bodenbender
Director Of Photography:Andrew Aldridge
Editor:Tyler Beasley
Production Designer:A. Amelia Graber
Music Company:Unseen Music
Composer:Keith Kenniff
“Be creative”, “be courageous” and “be human” are three crucial pointers for brands looking to harness the true power of Twitter, according to actor and comedian David Schneider.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases: Richard Sherman, who just signed a four-year, $57.4 million contract extension with the Seattle Seahawks, has a conversation with his stomach for Oberto, while Jeep declares that its 2014 Jeep Altitude models are “the offical vehicles of summer” in a spot that uses Michael Jackson’s “Love Never Felt So Good” as a soundtrack. And Taco Bell is promoting its new limited-time menu offering, the Spicy Chicken Cool Ranch Doritos Locos Taco, which, as Ad Age’s Maureen Morrison recently reported, the fast-food chain first introduced to the public on Snapchat.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Media Week spoke to delegates at Brand Republic Group’s Media360 conference about Omnicom and Publicis Groupe calling off their proposed $35 billion
merger.
Jarl Mohn, who is chairman of the board of Southern California Public Radio, founded the E! cable channel earlier in his career.
-ECD Christian Haas is Leaving Goodby
-Mutt Industries Taps Danny McBride for ‘MLB 14 The Show’ Campaign
-Updates on Leah, the Energy BBDO Lego Intern
-You’re No Longer on (Diet) Coke
-DDB Chicago Unleashes ‘Tiny Jet’ for Starburst
-MKG Promotes Bussan to Managing Director
-Chances of Omnicom/Publicis Merger Now Less than 50/50
New Career Opportunities Daily: The best jobs in media.
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