Richard Sherman, the $57.4 Million Cornerback, Talks to His Stomach
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases: Richard Sherman, who just signed a four-year, $57.4 million contract extension with the Seattle Seahawks, has a conversation with his stomach for Oberto, while Jeep declares that its 2014 Jeep Altitude models are “the offical vehicles of summer” in a spot that uses Michael Jackson’s “Love Never Felt So Good” as a soundtrack. And Taco Bell is promoting its new limited-time menu offering, the Spicy Chicken Cool Ranch Doritos Locos Taco, which, as Ad Age’s Maureen Morrison recently reported, the fast-food chain first introduced to the public on Snapchat.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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