(TrendHunter.com) If you’re excited for the 2014 FIFA World Cup to begin, these Nike Air Max 1 Magnista sneakers cleverly combine the look of the Nike Mercurial Superfly soccer shoes with bold coloring to give…
Birds Eye has opened a pop-up restaurant where diners pay by taking a picture of their meal, as part of a digital campaign to promote its new range of premium evening meals.
(TrendHunter.com) The US Army is developing a next-generation self-contained mask designed to keep soldiers cool without being cumbersome. Most cooling helmets feature a blower unit that hangs off the hip or back….
(TrendHunter.com) Quebec-based photographer Andre Villeneuve usually captures scenes of nature and wildlife, but I doubt he ever expected to come across this unusual friendship between a songbird and a red squirrel….
L’artiste Sara Landeta vient de se plonger dans une nouvelle série d’illustrations d’oiseaux sur des boites de médicaments étalées à plat. De très belles illustrations d’oiseaux perchés sur des branches de fleurs contrastent avec le verso au design clinique et froid de la boite de médicaments. A découvrir.
Print
In Bicycle We Trust
BACKGROUND: To give identity to all those persons who use the bicycle every day in the cities.
IDEA: We create the “CYCLOTAURS” inspired by the mythology. Half man – half bicycle.
Advertising Agency:Proximity, Madrid, Spain
Executive Creative Director:Susana Pérez
Creative Directors:David Vijil, David Despau
Art Director:David Despau
Copy:David Vijil
Ilustration:David Despau
Typography:David Despau
Photographer:Bnomio
Producer Manager:Gemma Selga
Producer:Astriz Menéndez
Client:Amador Gómez, Sergio Quero
Pode considerar aberta a temporada de discussões políticas com personalidades tuiteiras. Nesta segunda-feira, o Twitter foi palco de um bate-boca entre o perfil da Dilma Bolada, uma paródia da presidente do país, e um autoproclamado perfil oficial de Aécio Neves, candidato à presidência nas próximas eleições.
A discussão começou com uma interação proposta por uma seguidora da @dilmabr (a paródia), que provocava @aeciodigital e @eduardocampos40 sobre a quantidade de engajamento alcançado pelo perfil gerenciado por Jeferson Monteiro e as contas mais ‘automatizadas’ dos outros candidatos.
Entre um reply e outro, as contas trocaram farpas e provocações acerca da política de cada partido. Em análise no youPIX, Bia Granja destaca que essa discussão pode ser apenas a ponta do iceberg das eleições desse ano. “Estejam preparados para todo tipo de informação e desinformação nas redes sociais durante as eleições de 2014! Nada quer dizer nada, ninguém é de ninguém e perfis de campanha de candidatos à presidência não pensarão duas vezes antes de se meter em brigas com paródias de inimigos e seus fãs/seguidores nas redes sociais”, alertou.
Depois do embate, Aécio Neves declarou ao Diário do Poder que quer retirar o perfil @aeciodigital do ar, por ter postado um comentário agressivo contra a presidente da República. “Não é esse o debate que eu quero fazer”, teria dito o candidato.
É importante destacar que Jeferson Monteiro, responsável pelo perfil da Dilma Bolada, não está envolvido em nenhuma campanha política. “Chegaram a aparecer alguns convites, mas as conversas não prosseguiram”, explicou ele em entrevista ao Brainstorm#9.
Em outra ocasião, o Diário do Poder chegou a questionar o Tribunal Superior Eleitoral (TSE) sobre a paródia da presidente. O órgão esclareceu que “mesmo enaltecendo ações da presidente Dilma Rousseff, a página não configura propaganda antecipada porque não reúne as pessoas que querem Dilma concorrendo a presidente do Brasil em 2014”.
Post originalmente publicado no Brainstorm #9
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Looking to get a quick read on hot marketing trends? Try suburban Minneapolis.
Specifically, the Charles A. Pillsbury Auditorium at General Mills headquarters on the first Wednesday of each month. That’s where the company’s chief marketing officer, Mark Addicks, leads about 300 of its marketers through a rapid-fire tour of what’s catching his eye in the ad world. Last Wednesday, he plowed through hits and misses involving everything from an outdoor campaign for Duracell to Taco Bell’s latest TV ads.
At first blush, none of this seems overly relevant to a company whose charge is to get consumers to eat more Cheerios, Yoplait, Green Giant and other packaged foods. But the presentation, which is part of a broader employee-education event called “First Wednesday,” exemplifies the priority General Mills puts on keeping an outside view.
The UK’s four biggest internet service providers (ISPs) have today launched a child-safety initiative called Internet Matters, as part of the Government’s crackdown on the content children have access to online..
Para compartilhar seu novo aplicativo – sugerindo que as pessoas usem o outro lado de seus cérebros – o site State.com enfiou o dedo na ferida dos usuários de redes sociais dedicados à prática do oversharing com o vídeo You Are What You Share, ou seja, Você é o que você Compartilha.
Com direção de Alex Gorosh, o vídeo mostra os excessos cometidos por usuários de redes sociais que ficam compartilhando coisas que, na real, ninguém se importa.
É claro que é só uma provocaçãozinha básica, mais com o intuito de divertir do que gerar uma reflexão mais aprofundada sobre o assunto. Ainda assim, se isso ajudar a acender uma luz no cérebro de alguns oversharers, mal não vai fazer.
Destaque para a participação de Max Joseph, um dos criadores de Catfish, que também assina a produção executiva. Em inglês, sem legendas.
Post originalmente publicado no Brainstorm #9
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This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives.
The work was created by BETC Paris to celebrate the 67th Cannes Film Festival (which runs May 14-25) and will appear as outdoor and print advertising during the event. Nine movies screening on Canal+ are featured, including Despicable Me 2, Fast & Furious 6, Star Trek Into Darkness and Man of Steel. The "+"s on these particular posters work extremely well, replacing, respectively, a Minion, tire tracks, stars in outer space and the stylized "S" on Superman's chest.
Canal+ has produced notably offbeat advertising in recent years, including ads with bears and dwarf clowns (via BETC) and a mockumentary about the guy behind Hollywood's most famous scream (via FCB).
The original poster artwork for many of the films in this latest campaign was intricate and memorable. (Trek's was quite dynamic, casting the outline-shape of the Star Fleet uniform badge as a dramatic "window" framing device.) Even so, the simplicity of Canal+'s sleek, stripped-down approach offers an uncluttered, clever homage that ultimately amounts to addition by subtraction.
CREDITS
Client: Canal+
Brand Management: Alice Holzman, Élodie Bassinet, Anne-Gaëlle Petri, Coline Andre
Agency: BETC, Paris
Agency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux, Hugo Chavanel
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Jordan Lemarchand
Copywriter: Julien Deschamps
Traffic: Coralie Chasset
Production: Sarah Belhadj
Print
Brand Sports
Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Chief Creative Officer:Anselmo Ramos
Executive Creative Director:Paco Conde, Roberto Fernandez
Creative Director:Paco Conde, Roberto Fernandez
Art Director:Teco Cipriano, Eduardo Doss
Copywriter:Guilherme Moreira
Photographer:Rogério Miranda
Print
Tip Top
Advertising Agency:Colenso Bbdo, Auckland, New Zealand
Creative Chairman:Nick Worthington
Executive Creative Director:Steve Cochran
Art Director:Mike Davison
Senior Account Director:Lisa Aalton
Design, Print
Condor Oral Care
Advertising Agency:Opusmultipla, Curitiba, Brazil
Chief Creative Officer:Renato Cavalher
Creative Director:Flávia Rennó
Copywriter:Gustavo Frare
Art Director:Keith Lauer
Client Team Director:Fabio Rose, Denis Bover, Gerson Grohskopf
Account Director:Gabriela May
Illustrator:Keith Lauer
Production Designer:Nelson S. Kadowaki, José Pereira, Josiane Figueiredo
Production Manager:Edson Perin
Account:Leticia Balbinoti, Debora Rovaris, Sylvia Mayumi Kishino
Guinness, the Diageo-owned stout brand, is holding a pitch for an agency to work on its global advertising account, after ending its relationship with Saatchi & Saatchi.
Media
ProVet
Advertising Agency:DDB, Buenos Aires, Argentina
Director:Tato Pereda
Executive Creative Director:Lisandro Grandal, Fernando Tchechenistky
Art Director:Fernando Errecaborde, Agustín Ballerio
Copywriter:Pedro Botello, Alejandro Juli
Agency Producer:Claudio Migliardo
Assistant Agency Producer:Florencia Albizzati
Film
Puma
Advertising Agency:Peppery Comunic, Sao Paulo, Brazil
Creative Director:Marcelo Moura, Thiago Lins
Art Director:Felipe Branquinho
Copywriter:Bruno Varandas
Producer:Conspiracao Filmes
Head Of Art:Rodrigo Curvo
Planner:Bruno Bernardo, Leandro Lange
Account:Guilherme Pierri, Caroline Fadel
Production:Conspiracao Filmes
Samsung has partnered with the FA to provide the entire England football team with its mobile devices as the UK division seeks to emulate Ellen DeGeneres’ famous Oscars selfie, which was taken with a Samsung phone.
Direct Marketing, Design
Rapp
Task
Create an agency greeting card that:
– Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
– Won’t end up in the bin after the celebrations
Solution
Custom made Christmas Lights
– Designs were based on our clients’ individual personality/likes
– Each bulb hand-painted and marked as a number in the collection
Results
– 3 new business leads
– Invitation to bid for a multinational oil and gas business
– Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
– More importantly, we showed that DM could be just as relevant in a digital world
Advertising Agency:RAPP, Kuala Lumpur, Malaysia
Creative Directors:Edward Ong, Jeff Ooi
Art Directors:Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators:Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer:Calvin Hui
Photographer:Jeremy Song
Print Producer:Moey Huey Ling
Color Separation:Pioneer Graphic Scanning
(TrendHunter.com) One musical instrument that can bear all the hassles of any adventurous trip you set forth on is the Alpaca Carbon Fiber Travel Guitar. It’s built with high-quality craftsmanship which makes the…
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