Hasta La Creative!

Direct Marketing, Design
Rapp

Task

Create an agency greeting card that:
– Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
– Won’t end up in the bin after the celebrations
 

Solution

Custom made Christmas Lights
– Designs were based on our clients’ individual personality/likes
– Each bulb hand-painted and marked as a number in the collection
 

Results

– 3 new business leads
– Invitation to bid for a multinational oil and gas business
– Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
– More importantly, we showed that DM could be just as relevant in a digital world

Advertising Agency:RAPP, Kuala Lumpur, Malaysia
Creative Directors:Edward Ong, Jeff Ooi
Art Directors:Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators:Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer:Calvin Hui
Photographer:Jeremy Song
Print Producer:Moey Huey Ling
Color Separation:Pioneer Graphic Scanning