Hasta La Creative!

One day in and this Mullen spot already has more than a million views thanks to its appearance on every blog around as well as, you know, the enduring power of maternal love.

Because we’re cynical bastards who don’t fully appreciate our mothers, our favorite part of this campaign is the fact that the original fake listing supposedly scored 2.7 million impressions but only 24 applications–thereby demonstrating the incalculable value of paid placement.

We also applaud the Huffington Post for yesterday’s most blatant Upworthy ripoff headline:

“24 Applicants Were Terrified To Do This Job. Then They Found Out Why Billions Already Do It.”

On the shameless self-promotion front: the “job” in the spot was obviously not real, but these open positions at Mullen most definitely are.

Now please talk about how much you don’t want to apply for them.

continued…

New Career Opportunities Daily: The best jobs in media.

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Almacenes Exito

A print campaign to promote in Colombia “Giros Internacionales Éxito”, a new service to make international money transfers, created by Almacenes Éxito.

Advertising Agency:Sancho Bbdo, Bogotá, Colombia
Creative Directors:Hugo Corredor, Giovanni Martínez, Damian Montañez
Art Directors:Camilo Jiménez, Daniel Marín
Copywriter:Jose Luis Rueda
Photographer:Alfonso Torres
Account Director:Natalia Perez

Ogilvy’s NY HQ has given the bump-up to two of its senior creatives as the agency has promoted group creative director Corinna Falusi, who works on IKEA and Coke, to ECD, and creative director Michael Paterson, who works on American Express, to senior partner/GCD. Falusi, you may recall, joined O&M nearly two years ago from StrawberryFrog, where she spent nearly a decade and last served as ECD. Paterson, meanwhile, has been with Ogilvy’s New York office for five years, during which time he’s also worked on the “A Smarter Planet” campaign for IBM as well as efforts for Gap.

From what we’ve been told, the pair isn’t replacing anyone in their respective positions, but are just being promoted “due to their great work and the need for creatives at a higher level.”

New Career Opportunities Daily: The best jobs in media.

New Creations é o nome de um grupo de criativos dinamarqueses dedicado à criação de tirinhas, games, livros, aplicativos, filmes e tudo o que a imaginação permitir. Tamanho potencial pode ser visto em diversos sites, entre eles o Kind of Normal. É por lá que encontramos “True Facts”, uma série de infográficos que revelam de uma forma muito bem-humorada a realidade sobre nosso cotidiano.

Mas não para por aí. “True Facts” também mostra coisas que fazem – ou já fizeram – parte de nossas vidas em diversas épocas e áreas, como trabalho, entretenimento e vida digital, entre outros. Confira uma pequena seleção:

Post originalmente publicado no Brainstorm #9
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Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey candy-bar nurse—according to a male shopper's adult-movie-addled brain in this sweet spot from The VIA Agency.

It's a fun idea, brought to life quite nicely. In particular, the visual look is pleasantly unique, blending real-world footage and animation. "A ton of ads use animated characters. So we made the decision to shoot as much as we could in camera," says Greg Smith, chief creative officer at VIA. "The awkwardness of putting 'real' characters on 'real' sets and then animating their eyes, arms and legs made it different and it helped us stay true to the lo-fi vibe we wanted to portray."

Turns out the Klondike-candy relationship extends beyond the '70s candy-porn set, too. Klondike is partnering with CollegeHumor to produce a comedy series about the couple. That should be interesting—particularly the inevitable reality-show squabbles over why she's the one who's way more phallic looking.

In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.

It’s said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.

Participating in the creation are Olivia Newton-John, Sarah Blasko, Connie Mitchell, Sarah McLeod, Katie Noonan, Little Pattie, Megan Washington, Deborah Conway and Suze DeMarchi.

The song, always strangely sexual in tonality., takes on an entirely new meaning with this PSA effort that’s tru

In December, Saatchi & Saatchi Belgrade launched a provocative campaign called “Chronicles of Threats” for Serbian Commission for the Investigation of Murders of Journalists and Office of the OSCE’s Representative on Freedom of the Media.

The campaign featured a threatening letter in one of the country’s most widely circulated newspapers, with an accompanying video on the news outlet’s website, intended to shake public indifference to violence against journalists and rally “media outlets and journalists to document real and threatened acts of violence towards editorial staff, writers and photographers.”

“Chronicles of Threats” succeeded in getting the public’s attention. Thousands called the police in response to the threat, and soon it was featured on the news. When the stunt was revealed, it sparked debate about the kind of threats journalists receive daily. But the campaign also led to the reopening of three cases of murdered journalists, and in one case — Slavko Curuvija, “the most influential independent journalist reporting during the Milosevic regime,” who was murdered 15 years ago — to the arrest of the perpetrators of the crime.

Saatchi & Saatchi Belgrade’s executive creative director Veljko Golubovic commented: “I think the “Chronicles of Threats” campaign is a great example of true power of modern communications. Even one simple idea can move mountains and push the whole society forward. What was impossible yesterday is today’s reality. Our idea was initiation of the chain reaction that led to solving a murder case. And more than that it changed the way people feel and think about journalists.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.