Hasta La Creative!

(TrendHunter.com) What About Mag #1 features a vampire-looking Lea T in its second issue. T rocks flowing mermaid tresses, inky lipstick and matching ebony nail polish.

In one shot, her lipstick is painted on to…

Film
Chicago Latino Film Festival

Advertising Agency:Lapiz/Leo Burnett, Chicago, USA
CCO:Laurence Klinger
VP Executive Creative Director:Fábio Seidl
Creative Director:Manuel Torres Kortright
Creatives:Omar Soto, Gaston Sotomayor
Production Company:Landia
Director:Karina Minujin
Music:Omda
Audio:Omda

Radio
Chicago Latino Film Festival

Advertising Agency:Lapiz/Leo Burnett, Chicago, USA
CCO:Laurence Klinger
VP Executive Creative Director:Fábio Seidl
Creative Director:Manuel Torres Kortright
Creatives:Omar Soto, Gaston Sotomayor
Production Company:Landia
Director:Karina Minujin
Music:Omda
Audio:Omda

(TrendHunter.com) One of the most well-known hairstyles in the punk rock movement is the mohawk—the shaving of either side of the head, leaving a middle strip of hair that is usually spiked up sky-high.

In…

Sony Corp.’s PlayStation 4 outsold Microsoft’s Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.

Sony fended off the hot-selling new release for the Xbox One, the “Titanfall” shooter game, and more competitive pricing for Microsoft’s product, such as a $450 package at some stores that included a console and the new title.

“PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their predecessors,” NPD analyst Liam Callahan said in a statement yesterday. “Sony’s PS4 led hardware sales for the third month in a row.”

Continue reading at AdAge.com

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of the music video below, promoting its "Classic Comeback" competition.

Korean pop-dance group Waveya interprets the godfather of Slavonik dance music (and Brahm's brosef) Antonín Leopold Dvo?ák in the three-minute synchronized bump-'n'-grind-gyration-twerk-fest set to "Symphony No. 9 Allegro con fuoco."

The video, shot by Raf Reyntjens in South Korea, is cleverly edited and choreographed, albeit shameless in its attempts at drawing in a younger demographic. See, the organizers of the festival believe "the kids" simply need more access to classical music.

Music videos, they believe, are the best way to do this.

In a short documentary also posted below, Frank Peters, a Dutch classical pianist and spokesperson for B-Classic, says he's "not convinced that youth are uninterested in classical music. I think that it's simply more difficult for them to discover."

Chereen Gayadin, a senior music programmer at MTV, adds, "I think that this is the first video in which one listens to classical music without being aware that it is classical music."

Via Ads of the World.

CREDITS
Client: B-Classic
Agency: DDB, Brussels
Creative Director: Peter Ampe
Creatives: Tim Arts, Stefan Van Den Boogaard
Designer: Christophe Liekens
Account Team: Francis Lippens, Kaat De Brandt
Strategic Team: Dominique Poncin, Maarten Van Daele, Michael D’hooge
Digital Strategy: Geert Desager
Digital Project Manager: Stefanie Warreyn
TV Producer: Brigitte Verduyckt
Production Agency: Caviar
Producer: Geert De Wachter
Director: Raf Reyntjens
Music, Sound: Sonicville
Aired: April 2014

Over the past year I’ve been inundated with calls from consultants available and eager to help our agency soar to unbelievable heights of success. Many of them are advertising veterans with impressive tales of accounts won, agencies transformed and fortunes made. As seductive as these stories might be, I’m skeptical that most of these consultants can deliver on their promise of transformation. There’s much good to be had, but also reason for caution before signing on the dotted line.

I still remember my first engagement with an agency consultant. We had reached one of those agency inflection points at which we were starting to grow and couldn’t get out of our own way. Like a miracle, a letter landed on my desk with an offer too good to be true. The consultant, who claimed to have reorganized and “fixed” one of the biggest agencies in town, was striking out on her own and offering to help young agencies like ours improve our performance, and in general, start acting like adults. She got rave reviews and after a couple of inspiring meetings, we agreed to work on an engagement.

What stands out in my mind is the clipboard, which our consultant carried everywhere and on which she took detailed notes about everything we said. Step one was to interview almost everyone in the agency. I knew we had our problems, but she uncovered problems that I didn’t know existed. For all this effort, at the end of three months I had a new organizational chart and the outline for a team structure that I still don’t understand. None of her recommendations stuck, and we returned to business as usual.

Continue reading at AdAge.com