Hasta La Creative!

This new ad for Mezcal El Silencio tequila by agency Pablo Escargot starts off the same way many beer/liquor ads do—i.e., like from a clip of Ocean's Eleven, with bunch of guys in suits walking in slow motion to a steady rock/techno beat and a deep raspy voiceover.

It celebrates men being men, and the viewer quickly realizes it's satire. (The Post-it notes on the forehead are a nice touch.) When it comes to the requisite seduction scene, though, things totally fall apart and an unlikely hero emerges.

There's plenty of goofy overacting here, and the celebration of the strong, silent type isn't exactly revolutionary, either. But it's still a funny jab at all of the fist-pumping bro-mercials we've seen lately.

Via Co.Create.

Le studio Twentysix2 est né de l’esprit de Tom Davie passionné par l’art et le design. Il fait des typographies très intéressantes en jouant avec les matières pour créer son propre alphabet. Un S formé par un pancake, un P incrusté dans un livre, et bien d’autres typographies à découvrir dans la suite de l’article.

Last Wednesday, Telefnica, the Spanish telecom, beat its competitors to the punch: it teamed with the private equity firm Blackstone to buy the technology behind MobClix, a defunct mobile ad exchange.

On the surface, it’s a natural move. For mobile advertisers hungry for user data, the richest sources are the mobile carriers themselves. And, for the carriers, mobile ads are a convenient new well for revenues as smartphone ownership in the U.S. and Europe approaches a peak.

Telefnica’s counterparts across the Atlantic have certainly thought so. At a conference two years ago, Bill Diggins, the head of Precision Market Insight, a division of Verizon Wireless, teased his venture’s potential with an aphorism familiar to the advertising world: “Data is the new oil.”

Continue reading at AdAge.com

Cette oeuvre architectural est une parfaite integration à la nature New yorkaise. Transparente, cette grange invisible se confond avec le paysage environnant. Cette création à été réalisée en bois puis bâchée avec du film miroir pour ne faire plus qu’un avec la nature, refléter les arbres et le ciel bleu.

The Chinese-themed concept restaurant in Guangzhou has a more upscale feel. The intent is that, as China gets more affluent, it feels like an aspirational destination. The design could eventually expand to hundreds of outlets in China, said Azmir Jaafar, VP and chief development officer of McDonald’s China. And it has potential elsewhere, too.

“It could be rolled out in other markets, like India, but with Indian elements in the design,” he said.

Localization is essential for any Western company to succeed in China. Foreign fast-food players haven’t really localized store design in the past, though Starbucks — growing swiftly in China — has taken inspiration from local architecture. (A cafe in Fuzhou, for example, has the style of a local courtyard home.)

Continue reading at AdAge.com

If one of the country’s big brands unveils an online-only campaign mocking a competitor using said competitor’s name and no one pays attention, does it make a sound?

Yes. A tiny one. A little squeal of frustration that would sound like, “What about me?” But no one’s paying attention to that, either.

Not when one of the country’s other massive brands did much the same thing, but dropped a few metric tons of cash to run its campaign on fusty old TV and — how old school is this? — some extra change on a PR effort.

Continue reading at AdAge.com

Danielle Macaluso was a 30-year-old communications executive for L’Oreal Paris working on the launch of a sun-care product line three years ago when she made a discovery close to home professionally and personally a mole that turned out to be melanoma.

Fortunately, treatment worked for the VP-communications of L’Oreal Paris, who is in remission. But her experience led her to realize how big an issue melanoma is as the third most common and one of the fastest-growing cancers in the U.S., with incidence having tripled in 30 years.

Her story became the impetus for L’Oreal Paris to lend its decades-old tagline to the It’s THAT Worth It public-service announcement campaign, in partnership with the Melanoma Research Alliance, with work from L’Oreal’s ad agency McCann and PR shop TogoRun. Ms. Macaluso appears in the campaign alongside some big-name talent, including Eva Longoria, Lea Michele and Diane Keaton.

Continue reading at AdAge.com

Le photographe américain Cody William Smith a réalisé quatre séries très belles intitulées « A Moment of Reflection ». Il prend des photographies de paysages impressionnants vus à travers des miroirs : la mer, un coucher de soleil, le désert ou des montagnes, un éventail de lieux différents. A voir ci-dessous.

Promo, Direct Marketing, Design
Matkovi? wines

Brand positioning, naming and packaging Challenge: Thousands of Croatian winemakers struggle for their audience. How to uniquely position and introduce Matkovi? wines using only marketing tools of a family business? Thinking: Matkovi? wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matkovi? family approaches their business. Solution: Honest wine.

Advertising Agency:Señor, Zagreb, Croatia
Creative Director:Vanja Blumensajn
Art Director:Miro ?avar
Branding consultant:Iva Kaligaric
Copywriter:Vanja Blumensajn
Photographer:Mario Ku?era
Video:Sanja Šiljkovi?

Simran Nanda is a Communication Designer specializing in illustration. She will be graduating from The Pearl Academy of Art Design and Fashion, New Delhi this year. She loves spending time with her family, friends and her pets. She wishes to get married to the city of Bombay in her near future!

Why are you an Illustrator?
Since I was a child, I’ve always been fascinated by cartoons. I had a collection of stuffed animals! I think this is where my vision to create different characters came from.

Did you attend school for fine art or design?
I’m studying at The Pearl Academy of Art Design and Fashion. I will get my degree in B.A Communication Design this year.

You have a distinct style of illustration. How long did it take you to develop your style?
I have always wanted to sketch but initially I was afraid to do so. I have been observing the work of various illustrators over the years. Some of them have different styles of illustrating. It took me a while to find my own style. I feel it came from practice and a lot of passion for the work I do.  I love digital work in particular, playing with different shapes and colors to create my characters. I love robots and monsters!

Were there any particular role models for you when you grew up?
My role model is and always will be Shah Rukh Khan. I admire the passion he has for his work. I have always looked up to him. Even though he doesn’t know me, I hope he does someday!
 
Who was the most influential personality on your career in Illustrations?
It’s difficult to choose one in particular but I remember going to Bombay for the first time and I was fascinated to see Mario Miranda’s work on the walls of Café Mondegar. I am truly inspired by his work.
I also love Mattias Adolfson, the German illustrator. Observing his work and made me pay attention to detail in my illustrations.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I was motivated to do so by my mentor in college.  After building on my portfolio, I have done some freelance work as an illustrator. I have illustrated characters for social media icons and graphics for toys. I haven’t got a chance to illustrate for advertising as yet.

Tell us something about your graphic design work.
My work is mostly digital based. I have a particular style that has developed over the years. I love illustrating for children in particular. I am very fascinated by monsters and robots!

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I think it depends on the brief given to us. If the ad requires illustration as a medium, then yes. I have mainly worked with design houses and advertising agencies.

Was there any time when you wanted to quit Illustrations?
Not as yet! I hope I never do. But I have always wanted to see my characters in motion. So if I ever plan to divert from illustration, I would want to specialize in animation.

Have you considered turning your illustrations into toys?
I have made graphics for paper toys that are used as night lamps! It was a concept based on reusable packaging for children. So the packaging converts into a paper toy or a lamp.

Any other Indian Illustrators who you admire?
I love Prashant Miranda’s work. He was called to our college for an interactive session where he showcased his work. It was great seeing his travel logs. I love his use of watercolors.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I’m just about to graduate! So I think its too soon to give my view about taking Illustration as a career option but I think it depends on person to person. You need to be connected to your work that makes a big difference. It pays well with the amount of experience one has.

Mac or PC?
I use a Mac

Who would you like to take out for dinner?
Shah Rukh Khan! I want to take him out for dinner and thank him for singing for me on my birthday!

What’s on your iPod?
I listen to The XX and Phealeh while working. I love music that helps me work in peace.  Also I love bollywood!

The post Simran Nanda: Interview with a Student Illustrator appeared first on desicreative.