Chandelier Creative Promotes Alanna Lynch to Managing Director, Adds 4 New Hires

Independent agency Chandelier Creative promoted Alanna Lynch to the role of managing director and welcomed four new hires. Alexandre Stipanovich joins the agency as culture director; Zachary Sniderman as content director; Justin Solitrin and Adam Okrasinski as associate creative directors the latter focusing on the agency’s Old Navy account.

Lynch joined Chandelier Creative as an account director in October of 2012, and has worked on clients such as Virgin Cruises and Target. In her new role, she will be tasked with overseeing and managing day-to-day responsibilities for the agency’s full client roster. Before joining Chandelier Creative Lynch spent a little over a year as an account director with M&C Saatchi, following a year and a half in that role at Ogilvy & Mather, where she focused on the agency’s St. George Bank account. Prior to that she spent nearly two years as a senior account executive with Adcorp, working with clients including Grace Hotel Sydney, Colliers International, Landmark and DEXUS Property Group.
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Stipanovich joins Chandelier Creative in the newly created position of culture director, tasked with driving the culture arm of the agency via influencer partnerships and programming Chandelier’s spaces in New York City, East Hampton and Los Angeles. He joins the agency following a period as a freelance reporter and managing editor of Alldayeveryday. Stipanovich also arrives with a PhD in neuroscience and experience at the Yale School of Medicine.
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As content director, Sniderman will be tasked with developing and driving growth for the agency’s content and digital division. He arrives at Chandelier Creative following launching and serving as director of content strategy for New York-based food startup Maple New York. A former journalist (contributing to New York Times Magazine, GQ, Esquire and others), Sniderman also previously spent time at St. Clair Creative, where he worked with clients including The Senator Restaurant and Royal Canadian Honey and Berger & Wild, where he oversaw digital content strategy.
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Solitrin arrives at Chandelier Creative after a brief period as a freelance creative director. Before that he spent four and a half years as a creative director with Totem Creative in New York, following nearly a year as an art director with Schawk!, a global brand development company also located in New York. Prior to that he spent two and a half years as production manager for Inked Magazine. That followed nearly a year as a creative director with Factory Magazine and a year and a half in that position with Tokion Magazine before that. While with Tokion Magazine, he was responsible for strategic partnerships in events and advertising with brands including Levi’s, Ray Ban, Swatch, Onitsuka Tiger and Bombay Sapphire.
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Okrasinski arrives at the agency following nearly a year and a half as a freelance creative director, working with clients such as Laird + Partners and Michael Kors, and agencies including Stink Digital, iHeart Media and MKG. Before that he spent nearly two years as an associate creative director with Armani Exchange, directing design, strategy, and production of all brand related creative assets. That followed nearly a year and a half as a creative lead at Digitas New York and a year as an associate creative director with Big Fuel Communications before that.

No word on whether all these new staffers will get to go to Japan this year.

Chandelier Creative, Old Navy Go Back to School Shopping with Amy Schumer

With August here, Chandelier Creative launched its back-to-school campaign for Old Navy.

Chandelier has previously worked with Amy Poehler and Julia Louis-Dreyfusand Amy Schumer is the latest female comedian representing the brand.  (Carrie Brownstein also appeared alongside her Portlandia co-star Fred Armisen in Chandelier’s holiday campaign for the brand.)

Schumer, who’s really raking in the ad money these days between this and her appearances in W+K’s Bud Light campaign with Seth Rogen, is “roped into spending the day” with her sister’s kids in the ad.

So she calls a kid named Thomas, who she calls frequently for some reason. He informs her “back-to-school is like our red carpet” and that she should go to Old Navy, which is “what we all wear,” for up to 60 percent off on clothes for the season.

On her way to the store, Schumer declares herself “the best aunt in the world.”

In addition to the full-length, 60-second digital version above, the ad will also appear on broadcast in 30 and 15-second versions sure to dampen the spirits of children on summer break. We’re told the spot also features “young influencers” with strong social media followings such as Thomas Barbusca, Laneya Grace, Skai Jackson and Hayden Summerall, but we have no idea who any of them are because we’re not 14 years old.

The spot follows a familiar formula, relying on its celebrity comedian’s presence and ending with a run to the store. That run is a bit more convincing than usual, as Schumer does a pretty good job selling the idea that she really wants to get those kids out of her apartment. 

Credits:
Client: Old Navy
Agency: Chandelier Creative
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn

Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Dion Beebe

Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Helena Lee

Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara

Audio Post: Sonic Union
Mixer: Mike Marinelli

Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn

Chandelier Creative Mixes It Up with ‘Never Basic’ for Old Navy

Chandelier Creative changes the formula a bit in its latest campaign for Old Navy.

Following a holiday campaign starring Portlandia duo Carrie Brownstein and Fred Armisen, the new effort features a larger ensemble than previous campaigns starring Julia Louis Dreyfus and Amy Poehler, an approach hinted at in November’s “Snoopin’ Around” spot. Silicon Valley’s Kumail Nanjiani, who appeared in that spot alongside Dreyfus and Snoop Dogg, is back, joined by current and former SNL cast members Cecily Strong, Jay Pharoah and Nasim Pedrad.

All four appear in the 60-second spot promoting the brand’s #NeverBasic tees, in which Nanjiani explains what he looks for in a t-shirt: “right sleeve, left sleeve, neck hole.” They play a variety of fairly stereotypical characters (think California surfer, burned-out hippie, etc.) who all appreciate a line of shirts for which “basic” is a fairly accurate description.

We appreciate the agency changing things up, though the spot above tries very hard to cram as much as possible into its 60 seconds. (We do also appreciate the t-shirt specifications we have in common with Nanjiani.)

There’s also a 30-second version of the ad and some 15-second improv spots, each exploring one of the characters.

CREDITS

Client: Old Navy
Agency: Chandelier Creative
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Senior Account Manager: Olivia Kaufman
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Prettybird
Director: Matt Piedmont
Executive Producers: Ali Brown
Director of Photography: Giles Dunning
Editorial: Cut + Run
Editor: Jay Nelson
Executive Producer: Amburr Farls
Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Matthew Loranger

Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign

Amy Poehler is back to grilling strangers about their Old Navy outfits.

Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a server at a fast-food burrito joint, pressing a customer about a red dress.

It's not easy to dissociate Old Navy's Poehler from her intense part as Leslie Knope on Parks and Recreation, but still fun to see the rapid-fire style translated to roles outside of a small-town middle-America bureaucracy. Like the law firm ad, the outtakes for the fast-food commercial include some added gems—including the evergreen gift of watching a usually deadpan comic lose it and crack up midtake.

That's assuming viewers don't run out to buy clothes before the video's done.

Agency: Chandelier Creative.