Only Child, aka the directorial project of former DDB creatives Mike Andrews and Daniel Mabe, is one of the many parties merging to form newly launched L.A. production studio Joinery.

Principals include veteran director Paul Dektor, producer Richard Gladstein (“Pulp Fiction”, “The Bourne Identity”), and Leslie Dektor, all of whom will work under former Believe Media executive producer Gerard Cantor.

On the directorial front, the lineup also includes Lasse Hallstrom (“What’s Eating Gilbert Grape”) as well as John Curran, Rob Feng, David Masters, Bo Platt, filmmaking/motion design studio ‘weareflink’ and video artists ‘Objective.’

Peter Mertz and Alvaro Chacon, both of whom spent time at TBWA/Media Arts Lab, will serve as digital producers.

The agency’s name comes from the tradition of “joiners” who used carpenters’ raw material to create new pieces without using nails, screws or other fasteners.

Current clients include HP, Bayer, Bombay Sapphire and McDonald’s.

New Career Opportunities Daily: The best jobs in media.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the Geico pig annoys everyone in his yoga class, Ram takes a two-pronged approach to selling its trucks, and social-TV app Beamly (formerly Zeebox) debuts a curiously stress-filled 30-second spot. (In a longer, possibly NSFW version that Beamly posted on YouTube a couple weeks ago, the boss actually uses the f-word to berate an employee for not thinking to create a “social network for TV.”) Plus, Apple debuts a dreamy new iPhone 5s spot using a cover of the Pixies classic “Gigantic” as its soundtrack — a spot Creativity made its Editor’s Pick today.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

The Vice News reporter Simon Ostrovsky, who has produced a series of vivid dispatches from Ukraine in recent weeks, was detained by pro-Russia separatists in the town of Slovyansk on Tuesday.

For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what’s called the collaborative economy. Loosely defined, it’s all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.

Read the rest here…

CP+B announced today that has partnered with 2K to launch the next edition of their long-running  basketball simulation video game franchise, NBA 2K. Santa Monica-based CP+B LA won creative duties following a competitive pitch process and will roll out an integrated marketing campaign starting in September for the next iteration of the franchise, NBA 2K15. The campaign will include TV, digital, social media and more.

“NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn’t be more excited to help them along the journey.”

You may recall that the account previously belonged to Zambezi, which ran this “Michael Jordan Uncensored” series last year.

New Career Opportunities Daily: The best jobs in media.

The Ad Council, “a non-profit organization and the largest producer of national public service advertising (PSA) in the U.S.” announced today the election of 21 new members to their Board of Directors earlier this month. Additionally, current board member David Kenny, CEO of The Weather Company, was elected Vice Chair of Media.

The Ad Council Board of Directors is responsible for providing guidance on creative strategy, media placement and outreach, as well as helping to secure funding for the organization’s operations. It is made up of leading executives from all areas of marketing, including media companies, advertising agencies, research companies and digital agencies, and is led by Debra Lee, CEO of BET Networks. Each year, the Ad Council produces 50 national public service campaigns on behalf of non-profit organizations and federal government agencies, with creative developed by leading ad agencies pro bono.

“Our new board members join us from a wide variety of industries and bring with them expertise that will be invaluable to the Ad Council and our national campaigns,” said Peggy Conlon, President & CEO of the Ad Council. “With backgrounds in marketing, advertising, public relations, social and digital media, the new members possess knowledge and leadership that will augment our campaigns. I look forward to seeing what innovation they bring to our causes.”

A full list of the new board members follows after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

The cracks are starting to appear.

From Adbusters #112: Blueprint for a New World, Part 1: Psycho

POOL / GETTY IMAGES

To live in the shadow of the Holocaust, where 6 million of your people were systematically murdered, is, without a doubt, the most traumatic psychic wound that any people could endure. To really understand Israel today, you have to understand the depth of the trauma that led to Israel’s birth … and the long-term psychic consequences. Abuse, like violence, is cyclical. If one does not break the cycle, the victim can just as easily grow to become a perpetrator. Such is the tragedy of Israel today.

The abused has become the abuser. Today, Israel holds more than three million Palestinians in its iron fist, in open air prisons — West Bank and Gaza — squeezing them with a rage for somebody else’s crime. To escape the cycle, Israel must come to terms with its own mental trauma, and instead of reenacting their own suffering and vengeance, see Palestinians as their co-sufferers in the ongoing tragedy.

The festering psychic wound, from Ramallah to the Gaza Strip, is that their homeland was taken away from them in one of the most ruthless geopolitical bullying acts of recent history and they have been subjugated, violated and dispossessed ever since. Three generations of Palestinians have lived under occupation, and over half a century of struggle has failed to yield freedom.

Can you imagine what such a multi-generational struggle does to a people . . . emotionally, psychologically, spiritually? Yet the Palestinians keep resisting against all odds, they keep hurling stones against injustice and global hypocrisy.

While at times it may look like impotent rage, a type of resistance that despite all of its passion and commitment, will never bear fruit, the Palestinian revolutionary struggle runs deep. Part of the secret of their dogged persistence is that they know that their freedom fight is one of the great freedom fights of our time and that most of the people in the world are behind them.

The chair of Choose Chicago, Chicago’s official tourism marketing organization, Desiree Rogers and CEO Don Welsh announced today that Choose Chicago has selected FCB Chicago as its new creative agency of record and the Chicago office of Starcom USA as the city’s media planning and buying agency of record. The appointments come following an eight week review process, conducted in partnership with Chicago-based search consultancy R3:JLB. Choose Chicago’s review focused on agencies with strong Chicago ties, as well as proven global brand building capabilities and strong traditional and digital communications channels expertise. FCB Chicago and Starcom USA will work together “to build fully integrated, multi-channel marketing programs to significantly increase leisure and business travel to Chicago from domestic and international markets.”

“We are thrilled to partner with Choose Chicago to share the stories that make our city great,” said Michael Fassnacht, CEO and president of FCB Chicago. “This is a humbling opportunity to make a true impact on Chicago.”

Starcom USA CEO Lisa Donohue was equally enthusiastic, adding, “Chicago is our hometown, and we are thrilled to bring our talent, expertise and strong digital focus to showcase all that this great city has to offer. This is a truly special city, and along with Choose Chicago and FCB, we look forward to enticing countless others to visit and experience it along with us.”

New Career Opportunities Daily: The best jobs in media.

Para te convencer a comprar um colete salva-vidas, a marca de produtos aquáticos Gui Cotten o coloca em uma experiência angustiante.

Você está velejando, um dia aparentemente tranquilo, e por acidente cai no mar. Para se salvar, só lhe restar rolar o página com o mouse, sem parar, tentando não se afogar pelo maior tempo possível.

Eu só consegui por 4 minutos e 40 segundos antes de desistir. Segundo a Gui Cotten, no mar você se cansa mais rápido do que imagina, por isso é importante estar sempre precavido. Experimente: sortieenmer.com

A criação é da CLMBBDO, com producão da Wanda Digital.

Post originalmente publicado no Brainstorm #9
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H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondie’s hit “Heart of Glass” which will be released on Ultra Records with proceeds going to UNICEF.

Produced by Bob Sinclar, it’s all to promote H&M’s summer fashion line.

Even with aggressive autotuning, the song is, shall we say, not that great. But, hey, it’s for a good cause so head over to iTunes and download it. No one ever said you have to actually listen to it.