Brands must commit to ‘real-time’ marketing for World Cup success, says Coke

Brands must commit to a “real-time” marketing ethos if they are to win over consumers during the forthcoming World Cup, according to a senior Coca-Cola marketer speaking at Advertising Week Europe 2014.

Twitter buys SecondSync and Mesagraph

Twitter has acquired the British television social media analytics company SecondSync and France-based data company Mesagraph in an effort to expand its relationship with broadcasters and television advertisers.

Tesco trials iBeacons but rules out marketing messages use

Tesco is trialling iBeacons in its Chelmsford store as part of an experiment with a store-specific app, but is holding off using beacons for marketing purposes until customers have grown accustomed to the technology.

Top Emerging Tech Companies of 2014

The Internet brought everything closer. Everyone from business owners to foodies, were able to connect online and share information, run their business and generally, make a profit from anywhere in the world. However, the Internet played an even more dramatic role in the technology sector. Information sharing and open source technology in particular led to remarkable upheavals in the last decade and technology changed rapidly due to this simple online Internet sharing. Industry analysts on top websites like washingtonpost.com state that consumers can now expect rapid changes in devices and technology in the coming years. Emerging tech companies will be utilizing shared technology, R&D innovation and technical skills to display products and talents that will revolutionize the tech world.

What to Watch For

Although there are several companies hitting the headlines already, Technology Review has created a list of the emerging tech companies of 2014 that are worth watching out for and we’ve categorized them as per industry.

Computing 

With the advent of the Internet, computing and online communication is an industry that is in high demand. This is particularly true for large businesses that have to keep up with the market by adapting to modern changing technology.

  • Expect Labs has come up with anticipatory software that will listen in when you talk and suggest relevant information simultaneously. The software is modeled on Apple’s Siri system in which you have to ask and the system pulls up information on the screen. However, Expect Labs has software called MindMeld that will keep the user always-on-Siri and ensure relevant information is updated instantly for the user to access. This anticipatory computing technology is expected to become quite popular by late 2014 as companies are planning on adapting it to mobiles, PDAs and other communication platforms.
  • Freescale Semiconductor is another such company that has been playing its card close to its chest. However, the company specializes on making tiny computers for the Internet. Not much is known about the tech end, but rumors estimate the new computers to be about 2 square millimeters in size with all the functions of a conventional computer.
  • D-Wave Systems is another notable company for its work on remarkably fast computers. Quantum computers have the Holy Grail of computing, and D-Wave Systems may have achieved it. Not much is known about what the company has developed but its machines seems to solve certain problems far, far quicker than the industry average. In fact, in one demonstration, D-Wave System computers solved complex problems in half a second.  Conventional computers took 30 seconds to solve the same problems.

Communication and Video Conferencing 

Videoconferencing in particular is turning out to be an interesting field to watch in 2014. Innovative products to watch out for include the following:

  • Popular companies like Blue Jeans have been ramping up their services in the last two years. Blue Jeans video conferencing will be providing interoperable cloud-based video conferencing for all companies. Users across the world will be able to use the system from any platform to connect at any time.
  • Qualcomm is working on a brain-like or neuromorphic processors processor to be released by late 2015. The software could cut down on processing time by making communication super-fast.
  • Snapchat is also increasingly popular with users due to the short-term nature of the photos. The app runs the same way as WhatsApp but deletes all images and conversations about 24 hours or according to user-determined time periods.

Biotechnology

The biotechnology field is improving rapidly. In the last two years, the field has several new companies creating innovative devices and software for public use.

  • Siluria Technologies has been on the radical edge of collecting gasoline from natural gas. The technology could be used to manufacture cheaper plastics and gasoline making both materials cheaper. Although they still have no appreciable results, the company is confident enough to state that it may succeed while others have failed.
  • Second Sight is another company making an impression. Retinal damage is downright impossible to treat but Second Sight has come up with an artificial retina that could help blind people see. Although the technology is still in the development stages, it is showing impressive results.
  • Arcadia Biosciences is creating quite a lot of discussion. Not much is known about the company, but Arcadia Biosciences has been generating a huge amount of buzz. The company has been experimenting with test crops that will use less fertilizer, water and tolerate adverse soil and weather conditions.

These are just a few of the top innovative companies on the market but many more companies are still creating a buzz. Companies like Qihoo 360 Technology, Monsanto and Aquion Energy are all on the frontier of scientific breakthroughs and many more interesting products and services are expected to hit the market quite soon.

The post Top Emerging Tech Companies of 2014 appeared first on AdPulp.

Spider-Man Delivers Package for Universal McCann, USPS


Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie-in promoting the May 2nd release of The Amazing Spider-Man 2.

The 30-second spot features Spider-Man slinging himself through New York City to deliver a package for a distressed Hollywood director. “Amazing Delivery” follows Spider-Man’s path through the city leading to the package’s delivery to Stan Lee at the premiere of The Amazing Spider-Man 2. The cinematic spot’s charming ending really ties everything together, and it’s evident that everyone involved was excited to work with Spider-Man’s creator, a fact corroborated by director Rich Lee, who said, “Everyone wanted Stan Lee to sign their prepro books and get a photo with Spider-Man…it was actually really sweet and fun to see everyone get so excited around those two. You could see the childlike glints in everyone’s eyes. It was awesome.”

Webb and Lee, who have collaborated in the past, based the spot on the idea that, like Spider-Man, USPS is “speedy, efficient, and there when you need it the most,” drawing on this link to expand upon the creative brief and bring the spot to life. “One of the interesting things about both Spidey and the USPS is that they are both iconic, public servants,” said Rich Lee. “They’re for the people, helping them in their own way. So there is a nice synergy there.”

Stay tuned for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Texas Monthly Editor to Lead Times Magazine

Under Jake Silverstein the magazine will have a closer relationship with the newspaper, The Times’s managing editor, Dean Baquet, said.

    



M&S: Leading ladies

Marks & Spencer is launching its Spring/Summer 2014 advertising campaign featuring a stellar line up of British leading ladies shot by legendary photographer Annie Leibovitz. Showcasing M&S’ Spring/Summer collection, the campaign celebrates British women from diverse backgrounds and professions – united by their strong sense of personal style and inspirational achievements.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Nick Simons, Jules Chalkley
Planning: David Frymann
Agency producer: James Orr
Photographer: Annie Leibovitz
Production Companies: The Production Club, The Production Factory
Media Planning: Walker Media

The beer country / Pas de quoi se faire mousser?

biereflag2001 biereflag2014
THE ORIGINAL? 
Heineken Worldcup sponsorship – 2001
Source : Cannes Archive,
Agency : JWT (The Netherlands)
LESS ORIGINAL
Proud of our beers / « Fiers de nos bières » flag – 2014
Source : Fiersdenosbieres, DDB
Agency : DDB Brussels (Belgium)

Diesel Footwear: Cupcake

Only the brave.

Advertising Agency: Imaginarte, Alicante, Spain
Creative Director: Antonio Piñero
Art Director: Víctor Izquierdo
Copywriter: Nacho Macho
Photographer: Jovi Fotógrafos
Published: March 2014

Diesel Footwear: Diet

Only the brave.

Advertising Agency: Imaginarte, Alicante, Spain
Creative Director: Antonio Piñero
Art Director: Víctor Izquierdo
Copywriter: Nacho Macho
Photographer: Jovi Fotógrafos
Published: March 2014

Diesel Footwear: Nerd

Only the brave.

Advertising Agency: Imaginarte, Alicante, Spain
Creative Director: Antonio Piñero
Art Director: Víctor Izquierdo
Copywriter: Nacho Macho
Photographer: Jovi Fotógrafos
Published: March 2014

Diesel Footwear: Alarm clock

Only the brave.

Advertising Agency: Imaginarte, Alicante, Spain
Creative Director: Antonio Piñero
Art Director: Víctor Izquierdo
Copywriter: Nacho Macho
Photographer: Jovi Fotógrafos
Published: March 2014

Isso é o que acontece quando Cristiano Ronaldo, Neymar e Rooney não ligam para o que as pessoas pensam

A Nike lançou sua nova campanha para a Copa do Mundo, intitulada Arrisque Tudo, e o comercial acima faz a introdução da assinatura.

Cristiano Ronaldo, Neymar e Rooney são mostrados sob pressão por todos os lados, dos torcedores e da mídia, e mesmo assim se mostram inabaláveis. Segundo o conceito da marca, é isso que os torna lendas do futebol

A criação é da Wieden + Kennedy.

[ATENÇÃO: O título deste post está em conformidade com a nossa nova política editorial. Saiba mais.]

Nike

Farm Sanctuary: Pigs

Advertising Agency: One/x, USA

Twitter Poaches One of Facebook’s Social-TV Partners — Again


Twitter might get in the way of Facebook telling its social-TV story to marketers if it keeps buying up the third-party analytics companies the latter seeks to partner with for measurement.

Two social-TV companies announced they had been acquired by Twitter for undisclosed sums: France-based Mesagraph and UK-based SecondSync. The second had announced an international partnership with Facebook in January to analyze conversations about TV that take place on the social network on both public and private pages.

As Facebook has set out to challenge Twitter’s supremacy in social TV, it’s been hampered by the black box of commentary that plays out on non-public pages that make use of the social network’s privacy settings. Insights made available through the SecondSync partnership were intended to shine a light on that and be offered to Facebook clients, starting in the U.S. and the U.K.

Continue reading at AdAge.com

Zulu Alpha Kilo Launches New App to Improve Agency Efficiency


Toronto-based Zulu Alpha Kilo has just launched a new global app designed to improve agency efficiency.

The app addresses a very important issue for a lot of agencies: creative directors can be hell to track down for meetings, reviews, or critical approvals. So Zulu Alpha Kilo designed “Find My CD,” which utilizes GPS tracking technology which allows agencies to keep an eye on their creative director’s whereabouts at all times. To accomplish this, the app utilizes proprietary chip technology “inserted just beneath the creative director’s skin” — which Zulu Alpha Kilo stresses is “a very safe, very technical procedure.” The chip then allows agencies to track their creative director’s every move, leading to a drastic increase in efficiency.

“Between client presentations, casting sessions and internal creative reviews, creative directors are hard to pin down,” said Mike Sutton, president, Zulu Alpha Kilo. “Now they’re just a pin on a map.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

White Volcanic Stone House

L’agence d’architecture islandaise PK Arkitektar a construit la maison B25 en Islande, à Reykjavík. La particularité de cette maison est qu’un mur de la façade a été fait en pierres volcaniques rouges qui cachent la porte d’entrée dans un creux. Cette bâtisse minimaliste est à découvrir dans la suite en photos.

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‘Dumb Ways to Die’ Creates a Lovably Lethal Greeting for April Fools’

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are back with an April 1 greeting, courtesy of agency McCann Melbourne. 

In case you missed the railroad safety campaign's Valentine's Day clip, it was quite the heart-warmer/remover.

Hopefully such holiday one-offs will become an ongoing way for Metro Trains Melbourne and McCann to keep creating new stories based on the original 2012 video, which won a bevy of industry awards and now boasts a killer view count of 76.5 million on YouTube.


    



Don’t treat the customer like a moron, says Paul Hayes

Paul Hayes, the managing director, News UK Commercial, has told a session at Advertising Week Europe to make sure native advertising does not “treat the customer like a moron”.

Minimalist Ergonomic Laptop Stands – The Just Mobile Xtand Pro Raises Your Laptop to Eye Level

(TrendHunter.com) The Just Mobile Xtand Pro is a minimalist ergonomic laptop stand that keeps your desk clear and looking stylish.

The Just Mobile Xtand pro lifts your MacBook display to an ergonomic level right in-…