Hasta La Creative!

Lurpak has once again given home cooking a cinematic feel in a TV ad promoting its Cook’s Range of products.

Karl Woolley, creative technologist at Oscar-winning production company Framestore, says virtual reality should not be seen as a platform, but as the driving force of content’s narrative.

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Rupert Thomas, marketing director at Waitrose.

(TrendHunter.com) Although it doesn’t take much to encourage most people to wander down the sweets aisle, this candy packaging will add an extra layer to that temptation. These examples of candy branding are…

John G. Rowland, who was implicated in a scheme to hide his consulting work on a congressional campaign, said he was quitting his radio talk show to “take care of some personal issues.”

(TrendHunter.com) The Grazia Spain April 2014 editorial, which is appropriately titled ‘High Street,’ shows women that it is possible to make everyday a glamorous day without going overboard. Unless, of…

David Letterman, the host of CBS’s “Late Show With David Letterman,” said he would retire when his contract ran out in 2015. Now the speculation begins on who will succeed him.

In China, celebrity endorsements are the tried-and-true ad formula. And KFC hard at work trying to revamp its brand in China — is going with a full-on onslaught of not one but five celebs.

To put their collective star power in perspective: One of the actors involved has 72 million followers on Weibo, China’s Twitter equivalent.

As KFC introduces 15 items — 10 of those brand new and 5 relaunched — in China, a digital campaign from Ogilvy Shanghai uses stars to represent new menu additions. (For example, a tender-hearted reality star plugs new rice-based comfort foods.) Then the celebs compete for “likes” on social media.

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