Hasta La Creative!

La photographe Silvia Grav fait des photos très souvent en noir et blanc qui sont parfois d’une très grande violence et parfois rêveuses. L’esthétique côtoie la double exposition, la solarisation et des montages qui prolongent le corps de ses modèles. Sombres, surréalistes, de belles photos à découvrir dans la suite.

(TrendHunter.com) The Benchmade custom knife builder is letting you become the designer of your own sharp piece of equipment. If you have a knife that you carry on you at all times, then you would want it to have a…

A impressão em 3D é uma das novidades do momento, mas até agora estava restrita à confecção de objetos rígidos, o que nem sempre é agradável, ainda mais para o setor infantil. Itens fofinhos agradam mais aos pequenos, e deixam os pais mais confortáveis, já que as chances de arranhões ou machucados é menor.

Pensando nisso, o setor de pesquisas da Disney está desenvolvendo um sistema de impressão 3D de ursinhos. Ao invés de pelúcia, eles usam fios de lã, que quando sobrepostos, criam uma camada confortável para a criançada agarrar. O padrão usado para a confecção do ursinho é o mesmo que seria utilizado em qualquer outra impressora 3D, mas o resultado é bem mais fofinho.

Os protótipos também estão gradativamente evoluindo para incluir também bichinhos que possam ter mecanismos que permitam a movimentação dos braços, por exemplo, ou a inclusão de peças eletrônicas internas, que possam torná-los mais interativos.

Essa técnica pode alavancar a confecção em larga escala de bichinhos customizados, como uma réplica de um desenho da criança. Iniciativas do tipo já existem, como o Child’s Own Studio, mas os ursinhos são feitos de forma artesanal, o que acarreta demora e também encarece o produto final. Ao que parece, se depender da Disney, isso vai se tornar um serviço em breve.

Post originalmente publicado no Brainstorm #9
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In the No Shit Sherlock category, Adblock Plus is out with a study that finds “loud” online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.

The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.

Among the key findings of the international research:

– Static ads are 300 percent more likely to be rated “easy to understand” than jumpy animated ads

– Flashy animated ads are 200 percent more likely to be considered “dated”

– Ads placed on clutter-free web pages are nearly 200 percent more likely to be seen, and are noticed 300 percent faster

– Participants’ opinion of the advertised brand was 76 percent more likely to be negative after viewing an animated ad versus a static ad

– Ad Recall falls 36 percent when ads are presented on a cluttered website

– Ads are more likeable when presented on an clutter-free website; viewers reported 129 percent higher likeability scores for ads on clean sites versus the exact same ads when presented on a cluttered site

– Likelihood to click (Click Through Rate) was actually lower for attention-grabbing blinking ads than for clean, static ads (26 percent very/somewhat likely for animated versus 31 percent very/somewhat likely for static)

Others have come to the same conclusion. Then again, none of this really matters, right? After all you aren’t actually using banners anymore are you?

…or something like that

Here’s a very curious tip we received from at least one source at Razorfish: employees are now required to use parent company Publicis Groupe‘s phone plan to access all work emails and calendars.

Essentially, the message is: “If you like your plan, you can keep your plan…unless you want to do work stuff. Then you’re gonna need either a new corporate plan or a new phone.”

Full email after the jump.

continued…

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