Hasta La Creative!

And now for some more BBDO news: the agency’s ongoing relationship with Anheuser-Busch got a bit fruitier today as its Chicago office won the Bud Light Lime account from Steve Stoute’s Translation.

This move comes less than a year after Bud Light made the same switch; Energy BBDO will run the account.

From AB’s official statement:

“…we are moving Bud Light extensions work to BBDO now to gain synergies.”

And yes, “Translation continues to be a valued creative partner and collaborator on our successful Budweiser Made in America program.”

Just not in Chicago.

New Career Opportunities Daily: The best jobs in media.

Continue reading at AdAge.com

With the increased focus on capturing data while running, RooBand CEO Frank Hammond thinks we’ve taken the fun out of running. In an effort to bring back the joy, Hammond is unveiling the RooBand, the world’s first analog wearable fitness tracker.

So how does it work? As described on the product’s Indiegogo page, the ROOband is in direct contact with your your skin. When running, your body will start to emit “effort,” commonly called “sweat.” Your effort will be absorbed by the Rooband. Then, after each session, you can squeeze the ROOband to output your effort, allowing you to measure your progress with an easily quantifiable result.

No, really. It’s that simple.

But Why? Well, because as Hammond shows us, running was more fun back in the pre-digital days of 1979:

So, yea, maybe running was more fun back in 1979 but back in 2009, this beautiful woman presented us with our very own ROOBand…all before a RooBand was ROOBand. It was a memorable night.

Here’s the explainer video:

Um projeto sem fins lucrativos, que se propõe a ser uma vitrine para todos os apaixonados pelo Estilo Suíço. Esta é a proposta do Swiss Style Design, que reúne uma interessante coleção de pôsteres cinematográficos criados segundo  os “grids” do estilo internacional, com foco na leitura, objetividade e no aspecto clean.

A ideia é reunir trabalhos de designers ao redor do mundo, que desejem enviar suas obras. De “Titanic” a “O Iluminado”, passando por “Superman”, “Cães de Aluguel” e “Transformers”, vale acompanhar este projeto. Confira alguns deles:

“Os Vingadores”, por Adriana Gonález Gil

“Taxi Driver”, por Brett Elvidge

“Transformers”, por Xisco Barceló

“Titanic”, por Natalia

“O Iluminado”, por Tom Freese

“Toy Story”, por Natalia

“Superman”, por Xisco Barceló

“Pulp Fiction”, por Tom Freese

“Cães de Aluguel”, por Xisco Barceló

Post originalmente publicado no Brainstorm #9
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Viacom is taking steps toward offering advertisers guarantees for the social media impact it can give them.

The company, which owns networks such as MTV and Comedy Central, plans to underpin the guarantees with data from Mass Relevance on social activity across Twitter, Facebook, Instagram, Vine, Google + and YouTube in real time, according to Jeff Lucas, head of sales, music and entertainment, at Viacom.

The resulting measurement platform — dubbed Echograph — will bring a level of accountability to social media that has yet to be seen from TV networks, Mr. Lucas said. It will let Viacom give clients data on reach, influencers, engagement, age and gender breakdowns and hashtag popularity, among others.

Continue reading at AdAge.com

Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC Festival of Art + Craft in Advertising and Design at the New World Center in Miami Beach.

Cindy Gallop, former chair of Bartle Bogle Hegarty, hosted the night, where conceptual artist and festival presenter Natasha Tsakos performed, along with Miami’s own New World Symphony. The after party on the roof of the New World Center, featured the DJ Obscene and included the world premiere of Laser Cat, Hungry Castle’s giant feline-shaped installation that projects art from its eyes with lasers.

For the first time, this year featured a balanced jury of women and men. The 93rd Annual Awards juries selected the best of this year’s entries guided by Jury Chairs Judy John, CEO and Chief Creative Officer of Leo Burnett Canada (Interactive); Orion Tait, Creative Director and Principal of the production company Buck (Motion); and Margaret Johnson, Executive Creative Director and Partner at Goodby Silverstein & Partners (Advertising).

Gold Cubes awarded at the ADC 93rd Annual Awards Celebration Night Two are as follows:

Advertising: 21ADC Cubes (12 Gold, 9 Silver)

Wieden+Kennedy New York for Southern Comfort, “Whatever’s Comfortable Karate”
MJZ for Old Spice, “Momsong”
MJZ for DirecTV, “Cable Effects 4”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
AMVBBDO for DIAGEO, “SAPEURS”
F/Nazca Saatchi & Saatchi for Leica Store Sao Paulo, “Soul”
Hakuhodo Inc. for Inakadate Village, “rice-code”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Leo Burnett France for Mimi Foundation, “If Only For A Second”
Droga5 for Newcastle Brown Ale, “If We Made It”
School of Visual Arts, Gin Chen, Lauren Hom, Kirk Liu, “Brady Center Cut Short” (Student)

Interactive: 20 ADC Cubes (9 Gold, 11 Silver)

Droga5 for DE-DE, “Thunderclap”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
BBDO New York for Lowe’s, “Lowe’s Vine Fix In Six Campaign”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Party, Inc. for Universal Music LLC, “GAGADOLL”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”

Motion: 6 ADC Cubes (3 Gold, 3 Silver)

Hornet for Hornet, “Marilyn Myller”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Lee Seoung Jun for SVA, “Dubstep Tutorial” (Student)

Special Awards: 9 ADC Cubes

Best in Show (Advertising): Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Designism: Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Design Team of the Year: Dentsu, Inc. – 9 Total Awards
Advertising Agency of the Year: Forsman & Bodenfors – 15 Total Awards (5 Total Advertising Awards)
Interactive Agency of the Year: Forsman & Bodenfors – 15 Total Awards (9 Total Interactive Awards)
Client of the Year: Volvo Trucks – 15 Total Awards
Production Company of the Year: Folke Film – 15 Total Awards
Network of the Year: Leo Burnett – 12 Total Awards
School of the Year: School of Visual Arts – 7 Total Awards

The full list of winners announced at the ADC Annual Awards Celebration Night 2 can be found here.