(TrendHunter.com) For those that want something new than racing bikes, an athletic tricycle is the perfect fix. The tricycle works very differently than the ordinary trike as it’s forward facing, light and…
Ok, eu sei que o título aí em cima ficou exagerado, ainda mais depois dos ótimos textos escritos pelo Luiz Yassuda e Daniel Sollero, mas é também a visão mais honesta que eu poderia ter sobre Tributo, filme que a BAR Lisboa criou para a Funalcoitão: é o melhor comercial de funerária de todos os tempos.
A primeira coisa que chama atenção é o fato de não parecer um comercial, mas a sequência de um filme. Mas o melhor de tudo é que, apesar de retratar um funeral, não tem uma mensagem funérea, uma vez que os criativos optaram por abordar a despedida como um momento de celebração à vida, sem nenhum resquício mórbido. Tudo isso combinando um belíssimo texto (que graças à dica de Marcelo Mantovani descobri ser o poema Fim, de Mário de Sá-Carneiro) com imagens idem.
A direção é de Pedro Amorim, com produção da Krypton. E, cá entre nós: com uma agência chamada BAR, onde os criativos se apresentam como barmen e uma produtora chamada Krypton, não tinha como dar errado…
Post originalmente publicado no Brainstorm #9
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Social video experts Be On review the latest viral from Snog
Communications minister Ed Vaizey is seeking advice from Talk Talk chief executive Dido Harding about cleaning up the marketing of broadband packages.
Film
McDonald’s
Advertising Agency:Alma Ddb, Miami, USA
The cable network, perhaps best known for live baseball games and reruns of broadcast network series, is creating its own shows.
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Beacon technology, and more specifically Apple’s iBeacon version, is causing a stir among retailers with its ability to target people with mobile messaging in-store, but what is it exactly and how does it work?
(TrendHunter.com) This small construction trailer got a complete makeover and turned into an inhabitable living space. While the space is small, it can work perfectly as a little work area or place to relax.
The…
Espalhados pelo mundo inteiro, os faróis ainda hoje ajudam a guiar embarcações, que graças a luz emitida por eles conseguem determinar sua posição no mar. E é exatamente por esta razão que o Homem do Farol lamenta que não poderá participar da Hora do Planeta, que este ano acontece no próximo dia 29 de março, às 20h30.
Ainda assim, ele faz questão de explicar a importância do movimento global capitaneado pelo World Wide Fund for Nature (WWF) e convocar a participação dos brasileiros no filme criado pela Grey Brasil.
No site do WWF Brasil há um FAQ que explica a importância da Hora do Planeta e o que é preciso fazer para aderir ao movimento, que entre seus objetivos busca conscientizar as pessoas sobre o impacto que cada um tem no planeta, incentivando-as a promover mudanças em seu comportamento que estejam mais de acordo a um estilo de vida sustentável.
E mesmo que o Homem do Farol não possa participar da Hora do Planeta no próximo dia 29, nós ainda podemos. Então, por que não?
Post originalmente publicado no Brainstorm #9
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Danish cinema-goers are surprised to see themselves appearing in the background of a short period-style drama, noisily slurping their Cokes and munching on popcorn, in a promotional stunt for Coca-Cola.
The travel industry was revolutionised thanks to the rise of the internet. As the World Wide Web turns 25 this month, Jeremy Ellis, marketing director of TUI UK, explains how the web reshaped the industry – and what the future could hold.
L’artiste américain Joe Iurato magnifie avec talent peintures et sens de la composition. Utilisant des petites figurines en bois qu’il sculpte et peint, il intègre celles-ci dans des environnements urbains new-yorkais pour détourner le propos d’origine et y intégrer l’élément, donnant une autre interprétation à la scène.
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari, Rafael Ancara e Mau Saldanha conversam, analisam e filosofam sobre o filme “Her”, última obra de Spike Jonze que ganhou o Oscar por Roteiro Original.
>> 0h07min50seg Pauta principal
>> 1h35min25seg Leitura de comentários
>> 2h05min00seg Música de encerramento: “The Moon Song”, de Karen O
Download do episódio
Links
R Design “Geração” – Rio 2014
Curta “Are You the Favorite Person of Anybody?”
Spike Jonze sendo entrevistado na BBC
Site This Is Not a Conspiracy Theory
iTunes Ouça o AntiCast no iTunes aqui ou então manualmente: Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
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Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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John Lewis is planning to celebrate its 150th anniversary with a “multi-faceted” marketing campaign in May, including a TV push, which will seek to tell the stories of the role that the department store has played in peoples’ lives.
The world’s largest food and beverage company has joined the ranks of marketers establishing a presence in Silicon Valley.
Nestle, which is headquartered in Switzerland, has been quietly operating its “innovation outpost” in the Bay Area for about a year. But the company has only recently begun to talk publicly about the program, which is designed to get the marketer closer to startups. Executives plan to share more details at the upcoming Ad Age Digital Conference, held April 1-2 in New York City.
The outpost is actually housed in two separate locations: at an office in Menlo Park, as well as space at an incubator called “Mad Valley” that is run by Universal McCann and includes startups such as Pixlee, which specializes in managing user-generated photo campaigns.
For the Winter Olympics, Chobani set out to give a select group of everyday athletes what Mr. Sabarese called “the workout of their lives” and enlisted them to exhaust their yogurt-fueled quads to power a spectacular light projection celebrating this year’s Olympians. Both efforts aimed to bring the brand, and the message of its above-the-line campaign, a little closer to consumers.
Mr. Sabarese reports to Director of Shopper and Experiential Marketing Mike Messersmith and said experiential marketing has taken a big seat at Chobani for a number of reasons. “It’s the one-two punch that helps link the online and offline world,” he said. “We’re firm believers in actual physical and emotional experiences. The goal is to get consumers to become unprompted evangelists of our brand.”
Mr. Sabarese said Chobani is just getting started with its experiential exploits, yet such efforts decidedly don’t — and won’t — command the larger budgets of a traditional campaign. “From a financial perspective, if we can do a great experience that touches consumers, we can achieve comparable results to other types of advertising at a fraction of the cost,” he said. “If you can create an experience that people are dying to be part of or dying to see, you’re going to get a big bang for your buck.”
Danone has signed up Shakira as the global face of Activia, with the Columbian singer gyrating and singing her new single in a TV ad for the yoghurt brand.
TV networks are continuing to pivot toward true crime, dark mysteries and salacious murders.
Crown Media, the parent of the Hallmark channels, plans to announce a rebranding of Hallmark Movie Channel as Hallmark Movies & Mysteries during its upfront press lunch on Thursday, according to the company. The network isn’t going as gritty as some of its rivals have, but it wants viewers and advertisers to be clear that there are mysteries here.
A&E Networks, meanwhile, is planning to move its LMN, formerly the Lifetime Movie Network, deeper into crime and mystery, according to industry executives. An announcement on the future of LMN is expected over the next few months, according to people familiar with the situation. A&E is currently in the process of replacing the Bio Channel with a new network called FYI, which is slated to arrive in July.
Print
Billboard
The number one hits everyone.
Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Creative Director:Anselmo Ramos, Roberto Fernandez, Paco Conde
Art Director:Diego Machado
Copywriter:Renato Zandoná
Illustrator:Hugo Veiga
Not all content is equal — at least when it comes to trust.
A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls “trusted content”).
At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
