Nestle Cozies Up to Startups at Silicon Valley Outpost
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The world’s largest food and beverage company has joined the ranks of marketers establishing a presence in Silicon Valley.
Nestle, which is headquartered in Switzerland, has been quietly operating its “innovation outpost” in the Bay Area for about a year. But the company has only recently begun to talk publicly about the program, which is designed to get the marketer closer to startups. Executives plan to share more details at the upcoming Ad Age Digital Conference, held April 1-2 in New York City.
The outpost is actually housed in two separate locations: at an office in Menlo Park, as well as space at an incubator called “Mad Valley” that is run by Universal McCann and includes startups such as Pixlee, which specializes in managing user-generated photo campaigns.
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