Hasta La Creative!

Film, Online
Trulia

“Look” is the first TV spot in Trulia’s first-ever national marketing campaign, “The Moment of Trulia.” The spot shares a couple’s journey to find a home – the highs and the lows – and how Trulia provides clarity every step of the way. Each moment of clarity is the couple’s “Moment of Trulia.”

Advertising Agency:Fcb San Francisco, USA
Group Creative Director:Julie Scelzo, Jason Elm
Copy Writer:Jason Elm, Matthew Stafford
Associate Creative Director:Scott Drey, Matthew Stafford, Jenny Ko
Art Director:Scott Drey
Head Of Production:Jon Drawbaugh, Andrew Colon
Producer:Jon Drawbaugh, Emily Rickard?, Christie Price
Director Business Affairs:Linda Casson
Group Managing Director:Heidi Arkinstall
Management Supervisor:Erin Morgan
Production Company:Smuggler
Director:Randy Krallman
Dp:Justin Brown
Executive Producer:Patrick Milling Smith, Brian Carmody, Jane Hutchins, Leslie Dilullo, Maurie Enochson
Coo:Lisa Rich
Bidding Producer:Shannon Jones
Line Producer:Brian Etting
Editorial:Hutchco Technologies
Editor:Jim Hutchins
Assistant Editor:Patrick OLeary
Color Grading:Moving Picture Company
Colorist:Mark Gethin
Compositing:Serious Electronics
Conform:Serious Electronics
Artist:Jon Howard
Original Music:Beacon Street Studios
Composers:Andrew Feltenstein & John Nau
Executive Creative Director:Ryan Honey
Production Coordinator:Kaitlyn Mahoney
Design:Kenesha Sneed, Susan Yung, Gunnar Pettersson, Xoana Herrera
Cg Supervisor:Doug Wilkinson
CG team:Alex Dingfelder, John Niehuss
Animation:Journey Moses, Nick Petley
Final Mix:Therapy Studios
Mixer:Jeff Fuller

“Mondays With Marlo,” a talk show hosted by Marlo Thomas, the actress and activist, has built an audience by addressing the concerns of women over 35.

Online, Mobile
Ms Australia

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. 

Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease. 

With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. 

Uncover more at http://seeingms.com

Advertising Agency:Grey, Melbourne, Australia
Creative Director:Michael Knox
Creative:Rohan Cooke, Laura Petruccelli
Business Director:Claudia Mcinerney
Senior Account Manager:Catherine McDonald
Strategy & Planning:Alice Atherton, Harry Steinhart
Head Of Broadcast:Sandi Gracin
Digital Director:Teresa Truda
Filter Development:Limehouse creative
Designer:Claudia Di Martino
Film Production:Infinity Squared
Film Director:Aaron Mclisky
Film Producer:Morgan Taylor
Editor:Dylan Duclos
Managing Partner:Dave Jansen
Ep:Dave Jansen
Photographers:Louis Petruccelli, Sara Orme, Jamie Macfadyen, Andreas Smetana, Matt Hoyle, Toby Burrows, Nicholas Walton-Healey, Juliet Taylor, Garth Oriander, and Gerry Hanan

Film
The Salvation Army

Advertising Agency:Grey, Toronto, Canada
Director:Johnny Kelly
Executive Creative Director:Patrick Scissons
Creative Director:James Ansley
Art Director:Yusong Zhang
Copywriter:James Ansley
Producers:Zoe-Verrier Stunt, Fernanda Garcia Lopez
Account Director:Stephanie Nerlich
Sound:Fonic
Agency Producer:Sam Benson
Retoucher:Rob Ward, Alasdair Brotherston
Lead Animator:Matthew Cooper, Gary Cureton

Yahoo CEO Marissa Mayer said she was going to take a more active role with advertisers in the wake of the departure of COO Henrique de Castro. Today, she did at a meeting of brand advertisers in Los Angeles.

“There’s nothing as creative as advertising,” Ms. Mayer told attendees at the American Association of Advertising Agencies’ Transformation conference.

Yahoo has been making a concerted effort of late to tout its ad products, like Tumblr-powered campaigns, that cater to big-budget brand advertisers. That push is spurred by the portal’s struggle to attract brand advertisers to spend the bulk of those budgets on top-dollar, premium ads rather than the lower cost direct-response and standard ad units sold through automated systems.

Continue reading at AdAge.com

Le photographe Alexander Semenov, nous fait découvrir des photos pour le moins originales de vers. La moitié des photos ont été prises à la station de recherche Lizard Island près de la Grande Barrière de Corail en Australie. Passionné par ces myriapodes, il nous dévoile un esthétique inconnu des insectes souvent repoussant.

Park and Slide, projeto do artista Luke Jerram, quer criar um escorregador urbano de mais de 90 metros de comprimento e colocá-lo na rua de maior subida de Bristol.

Uma resposta divertida às subidas de Bristol, que são maioria na paisagem urbana.

Segundo Jerram, o projeto é uma forma das pessoas interagirem com uma arte pública de forma diferente. O escorregador, além de brincadeira, funciona como uma intervenção urbana que explora de forma natural cada contorno da cidade, englobando suas descidas, subidas e curvas.

Além disso, sendo totalmente aberto ao público e gratuito, o projeto não deixa de repensar os meios de transportes da cidade.

O objetivo é fechar a Park Street dia 4 de maio deste ano, um domingo, para a construção do escorregador com lonas de plástico, suportes e água.

Buscando recursos no site de crowdfunding Spacehive, Park and Slide precisa atingir £5,618 para sua realização até o começo de maio, faltando menos da metade!

Post originalmente publicado no Brainstorm #9
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Victor Dell’Aquila tinha apenas 12 de idade quando sofreu um acidente, caindo de 15 metros de altura, que lhe tirou os dois braços. Sua paixão pelo futebol, porém, nunca foi abalada, e no dia 28 de junho de 1978 se tornou famosa.

A Argentina venceu a Copa do Mundo, na final contra a Holanda, e Victor invadiu o gramado para comemorar com os jogadores. Enquanto o lateral Alberto Tarantini se ajoelhava diante do goleiro Ubaldo Fillol, Victor se aproximou para participar do abraço, num momento que ficou registrado como “O Abraço de Alma” pela revista El Gráfico.

Agora, quase 36 anos depois, a Coca-Cola reuniu novamente o trio imortalizado pela imagem, contando inclusive com a presença da taça do Mundial.

Criação da agência DAVID.

Post originalmente publicado no Brainstorm #9
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