David Frum to Join The Atlantic

The conservative writer will become a senior editor with a focus on politics and national affairs.

    



Oprah Gets Into the Tea Business With Starbucks


It’s tea time for Oprah.

The global media icon today announced a new deal with Starbucks for the creation of Teavana Oprah Chai Tea, whose proceeds will benefit the Oprah Winfrey Leadership Academy Foundation. The organization provides funding for a leadership academy for girls in South Africa.

Continue reading at AdAge.com

Compact Condo Trailers – The New Safari Condo Trailers are Elegant and Economical (GALLERY)

(TrendHunter.com) The teardrop-shaped design in trailers looked to be a thing of the past, but it has been making a comeback in recent times as best exemplified by the new Safari Condo recreational campers. The Alto…

Gap Selects Wieden & Kennedy New York as Lead Global Agency


Gap has tapped Wieden & Kennedy, New York, as its lead global agency.

The retailer, which has been in discussions with the agency for months, awarded the business without a review. Gap brand spends about $60 million annually on measured media, according to Ad Age’s Leading National Advertisers Report.

Seth Farbman, Gap’s Global CMO, said the first “substantive conversation” with Wieden took place late last year. Gap had been working with Minneapolis-based Peterson Milla Hooks on a project basis since splitting with Ogilvy in late 2012. Mr. Farbman, an Ogilvy alum, said the time was right to embrace a lead agency. Wieden’s first work for Gap is expected to break in September.

Continue reading at AdAge.com

Museums Special Section: Warming Up to the Culture of Wikipedia

While there used to be innate suspicion toward Wikipedia among museum staffs, even hostility, in recent years there has increasingly been cooperation.

    

‘The Walking Dead’ Comes to Broadcast in Deal With MyNetworkTV


MyNetworkTV has snagged the exclusive syndication rights for AMC’s “The Walking Dead” starting this fall, the companies said.

The broadcast channel, which is owned by Fox Entertainment Group, will broadcast two episodes from previously aired seasons on a weeknight yet to be determined.

“The Walking Dead” is currently the most-watched series among the 18-to-49 demographic in all of TV. Its most recent episode was watched by nearly 13 million viewers.

Continue reading at AdAge.com

Billy Crystal Returns to TV With New FX Comedy

Mr. Crystal is the latest example of a established star who is attracted by the cable television model for making a series.

    



Affordable Vacuum-Like Elevators – This Vacuum Elevator Uses a Pneumatic System to Operate (GALLERY)

(TrendHunter.com) A new vacuum elevator developed in Argentina looks set to revolutionize the residential elevator market, making elevators more affordable and easier to set up than ever before.

Installing an…

Video: ABC Family Hosts ‘Pretty Little Liars’ Table Read, Tries for Twitter Record


ABC Family skipped a traditional upfront in favor of an event that looked more like a pop concert.

After brief introductions from Laura Nathanson, exec VP-ad sales, and Tom Ascheim, president of ABC Family, the network kicked off a live-streamed table reading with the cast of “Pretty Little Liars” ahead of the show’s season finale. The goal was to help break a Twitter record — which wouldn’t be a bad way to show buyers how much pull the series has over viewers.

Continue reading at AdAge.com

Cargo-Carrying Electric Scooters – This Electric Cargo Scooter Lets Your Cargo Join You for the Ride (GALLERY)

(TrendHunter.com) ‘FEDZZ’ is an electric cargo scooter that marries the best of motorized scooters and electric cargo bicycles.

The scooter is manufactured by Emo-Bike, a German company that wanted to…

SeaVees: SeaVees Presents ?The Legend Series – Reynolds ?Renny? Yater?

To kick off The Legend Series celebration, SeaVees partnered with renowned surfboard shaper, Reynolds “Renny” Yater. In the summer of 1964, the same year SeaVees was originally founded, Yater honed his talent to carve out the original Yater Spoon. The Spoon was the thinnest, lightest and most maneuverable longboard of its time. The shape remains the board of choice among many long-boarders today, solidifying Yater’s status as a surf icon. To honor the dual 50th anniversaries and Colon Cancer Awareness Month, Yater shaped a custom Spoon for SeaVees that will be available on auction from March 16th to 26th. All proceeds from the auction, as well as 10% from all sales of the 08/63 Hermosa Plimsoll Standards (seavees.com/products/08-slash-63-hermosa-plimsoll/natural), will be donated to Colon Cancer research at the Cancer Center of Santa Barbara. Colon cancer is the second leading cause of cancer deaths in the United States, but as many as 80% of these deaths could be prevented through regular screening in those age 50 or older. To help raise awareness about colon cancer and screening for the disease, the Cancer Center of Santa Barbara with Sansum Clinic has worked since 2000 to raise widespread awareness of colon cancer prevention and the importance of early detection.

Production / Design / Animation Company: Stardust Content Division
Creative Director / Director / Co-Owner: Seth Epstein
Managing Director / Co-Owner: Dexton Deboree
Producer: Mallory Reulman
Editors: Theodore Neckar, Jacob Moss

Here’s the Apology to the Beastie Boys That GoldieBlox Buried


You may have seen yesterday that the lawsuit between Beastie Boys and upstart toymaker GoldieBlox over the unauthorized use of the Beasties song “Girls” in a GoldieBlox commercial has been settled. As a GoldieBlox spokesperson told Rolling Stone, “That settlement includes (a) the issuance of an apology by GoldieBlox, which will be posted on GoldieBlox’s website, and (b) a payment by GoldieBlox, based on a percentage of its revenues, to one or more charities selected by Beastie Boys that support science, technology, engineering and mathematics education for girls.” (We wrote about the case in November.)

Late yesterday GoldieBlox posted the apology on its website — but seems to have done so rather begrudgingly. For one thing, you have to scroll all the way down to the bottom of the homepage — below even the Frequently Asked Questions, Contact Us, Store Finder and Site Map links. The block of tiny type has no headline or other label, and, pointedly, it’s not actually text — it’s an image of text that’s embedded on the page. That means its contents are generally invisible to web spiders, such as those used by Google to index the contents of websites for search purposes.

When embedding an image, a webmaster has the option to include so-called “alternative text,” via HTML tags, to restate or summarize the content of that image. This helps not just web-crawling bots but the visually impaired who may use assistive technologies that read web text aloud. But GoldieBlox hasn’t included alt text for the image, and the name of the image is the inscrutable “announcement.png.”

Continue reading at AdAge.com

Pillar Point – Dreamin’

Tournée avec une RED Epic montée sur un Movi Freefly, cette vidéo absolument incroyable illustre le morceau Dreamin’ de Pillar Point et met en scène le danseu Daisuke Omiya au cœur d’un New York enneigé. Des images entre Times Square & Central Park réalisée par Jacob Krupnick du studio Wild Combination.

Pillar Point - Dreamin8
Pillar Point - Dreamin7
Pillar Point - Dreamin6
Pillar Point - Dreamin5
Pillar Point - Dreamin4
Pillar Point - Dreamin3
Pillar Point - Dreamin2
Pillar Point - Dreamin1

Volkswagen: Onroad

Advertising Agency: Try/Apt, Oslo, Norway
Copywriter: Øystein Halvorsen
Art Director: Karin Lund
Prosjektleder: Cathrine Wennersten
Konsulent: Morten Polmar
Production Company: One Big Happy Family
Director: Thomas Hilland
Producer: Helene Hovda Lunde
Post production: Shortcut

Orbit gum: Lipstick

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Dan Fietsam
Head of Integrated Production: Rowley Samuel
Managing Director: Jeff Adkins
Executive Producer: John Pratt
Group Creative Director: Rick Hamann
Creative Director / Copywriter: Miller Jones
Creative Director / Art Director: Aaron Pendelton
Sr. Producer: Kevin James
Group Account Director: Lianne Sinclair
Account Director: Brian Sisson
Sr. Production Business Mgr.: Aileen Hamilton
Director: Hank Perlman / Hungry Man
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Director of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Editor: Carlos Lownstein / White House Post
Assistant Editor: Kenan Legg
Producer: JoJo Scheerer
Executive Producer: Jared Yeater / The Mill
Producer: Andrew Sommerville
Flame Artist: Randy McEntee
Colorist: Adam Scott

Dollar Shave Club CEO Live-Streams Colonoscopy

Dollar Shave Club CEO Michael Dubin has a family history of colon cancer. So when his doctor recommended a colonoscopy, he decided he wanted to live-stream the procedure to help raise awareness about the importance of early screening.

It’s, well, not exactly riveting viewing, but that’s not the point. Mike has partnered with Colon Cancer Alliance, who have doctors standing by to answer any questions you might have about the procedure. You can tweet your questions with the hashtag #DSColon, and follow along for informative posts on colon cancer and the procedure. The stunt, by the way, is timed to coincide with Colon Cancer Awareness Month. Colon cancer is the second leading cause of cancer-related death, so this is really an important cause. Hopefully Mike can raise awareness and get some guys to schedule an early screening. If you’d like to learn more about colon cancer and how getting a colonoscopy can help lead to an early diagnosis, head on over to the Colon Cancer Alliance website.

New Career Opportunities Daily: The best jobs in media.

Samsung: A man’s world

For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families. This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school.

Advertising Agency: agenda:, New York, USA
Production Company: Hostage Films
Executive Producer: Melissa Beth
Voice Over Talent: Christopher Swindle
Creative Director: Dan Koh
Client Supervisor: Jeong Won Lee
Photographer / Director: Ruben Latre

App do Cinemark dá brindes para quem desliga o celular durante o filme

Tem gente que vai ao cinema para simplesmente assistir a um filme, mas também tem quem vá para realmente apreciar a obra cinematográfica. Essa diferença de objetivos acaba causando problemas quando alguém decide atender uma ligação (e fazer barulho) ou ficar mandando mensagens de texto (e fazer do celular praticamente uma lanterna), atividades que incomodam os cinéfilos mais exigentes, interessados na experiência imersiva do longa.

Para incentivar que haja respeito dentro da sala de cinema, o Cinemark norte-americano criou o Cinemode, uma ferramenta dentro do aplicativo da marca que permite monitorar se você deixou mesmo o seu celular desligado durante a sessão. Quem conseguir se controlar leva um refrigerante, pipoca ou ingressos com desconto como agrado.

No entanto, o app tem uma falha básica – ele não checa a sua geolocalização na hora de creditar o tempo de ‘celular desligado’. Espertinhos dos EUA descobriram que se deixarem o app ligado durante a noite, enquanto dormem, o Cinemode oferece as recompensas do mesmo jeito.

E você achando que só os brasileiros eram malandrinhos, né?

O app está disponível gratuitamente para iOS e Android, mas infelizmente só funciona nos EUA.

cinemode

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

BBH’s Stylish Ad for Dulux Paint Imagines a World Where Color Is Prohibited

In this new spot for paint brand Dulux, BBH London creates a charming, vibrant fantasy where colors, rather than alcohol, are outlawed during America's Prohibition days.

Everyone's feeling as glum and washed out as their drab surroundings as our heroine mopes around, oblivious to a potential suitor. The bit where a cop on the beat crushes a golden flower beneath his boot as a little girl looks on is a cute, tongue-in-cheek touch.

Directors Christian & Patrick of Park Pictures don't rely on black-and-white photography, which can, in some instances, look nostalgic and inviting. Rather, the film's palette is gray and faded, its colors barely perceptible, an effective technique that adds a splash of realism and enhances the downbeat vibe.

Suddenly, bullets fly, cans and barrels are punctured and smashed—and some lucky folks start seeing the world in different hues. (Maybe they just needed a few shots of bathtub gin.)

"The spillage was all done on a pre-prepared canvas so that we didn't get any on the roads," BBH creative Martha Riley tells AdFreak. "The production designer created a massive sort of jigsaw of the canvas which was laid on top of the road and the edges were taken out in post. We were very lucky with the weather that day as there were looming rain clouds, but we managed to shoot the scene before the daily downpour."

The narrative defines happiness in broad strokes, which seems entirely appropriate for a paint commercial. Ultimately, the film does a fine job of blending color and mood, and its message isn't easily brushed aside.

Credits below.

CREDITS
Client: Dulux
Agency: BBH, London
Creative Team: Martha Riley, Richard Glendenning
Creative Director: Nick Allsop
Team Manager: Hannah Madden
Team Director: Tracey McIntosh
Strategy Director: Tom Roach
Strategic Business Lead: Ann-Marie Costelloe
Producers: Georgina Kent, Ruben Mercadal 
Assistant Producers: Phil Cross, David Lynch
Production Company: Park Pictures
Director: Christian & Patrick
Executive Producer: Stephen Brierley
Producer: Richard Fenton
Director of Photography: Benoit Delhomme
Postproduction: Electric Theatre Collective
Producer: Matt Williams
Shoot Supervisor: Yourick Van Impe
Lead Flame Artist: Giles Cheetham
Flame: Andrew Stewart, Yourick Van Impe
Nuke: James Belch
Lead 3-D Artists: Remi Dessange, Gerard Dunleavy
3-D: Dan Marum, Laury Guintrand
Matte Painting, Gerard Dunleavy, Dave Gibbons
Grading: Aubrey Woodiwiss
Editing House: Peepshow Post
Editors: Andrea Macarthur, Lizzie Graham
Sound: Raja Sehgal, Grand Central Sound Studios


    



RKS Audio Sob Medida: Bad Sounds, Box

When the sound is bad, everything changes.

Advertising Agency: Intermix Comunicação, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Will Santos
Copywriters: Sulivan Cruz, Gustavo Asth
Photographer: Shutter Stock
Published: March 2014