Scottish Police Federation: #itswhatwedo – Andrew

Production Company: Brian Candy Films / Tinker Taylor
Creative: Brain Candy Films
Director: Simon Ellis
Director Of Photography: James Stoneley
Editing / Sound design: Ashley Allen
Fixer: Julia Valentine
Art director: Laura Donnelly
Published: March 2014

Scottish Police Federation: #itswhatwedo – Robert

Production Company: Brian Candy Films / Tinker Taylor
Creative: Brain Candy Films
Director: Simon Ellis
Director Of Photography: James Stoneley
Editing / Sound design: Ashley Allen
Fixer: Julia Valentine
Art director: Laura Donnelly
Published: March 2014

Scottish Police Federation: #itswhatwedo – Maggie

Production Company: Brian Candy Films / Tinker Taylor
Creative: Brain Candy Films
Director: Simon Ellis
Director Of Photography: James Stoneley
Editing / Sound design: Ashley Allen
Fixer: Julia Valentine
Art director: Laura Donnelly
Published: March 2014

TV’s Awards-Show Gold Rush Spawns a CollegeHumor Parody


Just when we thought there were enough award shows on TV, IFC is joining the gold rush — but with a twist.

“CollegeHumor Comedy Music Awards” will poke fun at traditional awards shows starting in 2015, with “top musical comedy talent and performances set against the backdrop of a fake, overly self-important awards show,” IFC said Thursday ahead of its annual upfront presentation to advertisers.

The cable network is the latest to announce an awards show, even if its is a parody. Both Disney Channel and Nickelodeon have promised new awards shows in their upfront pitches, while CBS and NBC have also picked up awards ceremonies in recent months. Pivot, which targets millennial audiences, said earlier this week that it will start airing the Peabody Awards.

Continue reading at AdAge.com

HSBC and WaterAid celebrate World Water Day with interactive water display

HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters’ names to celebrate World Water Day on Saturday 22 March.

Peta: Beyond words – chain

The cruelty neglected dogs and cats endure is beyond words.

Advertising Agency: BPG Agency, Los Angeles, USA
Chief Creative Officer: Steph Sebbag
Group Creative Director: Frank Dattalo
Art Directors: Frank Dattalo, Ryan Hunnewell
Copywriter: Kevin Samuels

Peta: Beyond words – syringe

The cruelty animals endure in laboratories is beyond words.

Advertising Agency: BPG Agency, Los Angeles, USA
Chief Creative Officer: Steph Sebbag
Group Creative Director: Frank Dattalo
Art Directors: Frank Dattalo, Ryan Hunnewell
Copywriter: Kevin Samuels

Peta: Beyond words – knife

The cruelty animals endure on factory farms is beyond words.

Advertising Agency: BPG Agency, Los Angeles, USA
Chief Creative Officer: Steph Sebbag
Group Creative Director: Frank Dattalo
Art Directors: Frank Dattalo, Ryan Hunnewell
Copywriter: Kevin Samuels

Peta: Beyond words

Advertising Agency: BPG Agency, Los Angeles, USA
Chief Creative Officer: Steph Sebbag
Group Creative Director: Frank Dattalo
Art Directors: Frank Dattalo, Ryan Hunnewell
Copywriter: Kevin Samuels
Editorial: Cut + Run
Editor: Steve Gandolfi
Asst. Editor: Sean Fazende
Post Company: Cut + Run
CD: David Parker
Flame Assist: Jorge Tanaka
Sr. Producer: Liz Lydecker
Music Company: Finger Music & Sound Design
Composer: Brian Englishman
Producer: Ewa Miller

Laser Engraved Skate Decks

Coup de cœur pour les nouveaux skates réalisés par Magnetic Kitchen, un petit studio de design de Brooklyn à New York réalisant des planches de skate au motifs ou graphismes, gravés au laser pour un magnifique résultat. Des créations épatantes à découvrir sur Fubiz ci-dessous en photos et en vidéo.

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Laser Engraved Skate Decks by Magnetic Kitchen 3
Laser Engraved Skate Decks by Magnetic Kitchen 2

Havas Brings the March Madness for DISH Network

Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.

The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump. continued…

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Twitter celebrates 8th birthday with #FirstTweet tool

Twitter is celebrating its eighth birthday today and has launched a #FirstTweet tool that enables users to look up anyone’s first tweet.

Deja Vu: FS1 Recycles ESPN’s ‘A Champion Will Rise’ Tagline


Fox Sports 1 and ESPN have been rivals since Fox launched the 24/7 sports cable channel as a challenger to ESPN’s sports cable dominance. So it was odd when Fox Sports 1 used the same advertising tagline — “A Champion Will Rise” — to promote its Big East Tournament coverage last week.

Why? Because ESPN previously used “A Champion Will Rise” to tout its coverage of the NBA Playoffs and Finals over the past two seasons.

Fox Sports 1 used the “A Champion Will Rise” tag in TV and print ads driving tune-in of the Big East tournament held at New York’s Madison Square Garden from March 12-15. The tag wasn’t spoken during the voiceover in the TV spots. But the words were flashed across the screen for emphasis. Fox Sports 1 created the ads in-house.

Continue reading at AdAge.com

Heartbreaking PSA Features Real Quotes From Syrian Children, Voiced by Stephen Hawking

The children of Syria don’t have a voice, so rock star physicist Stephen Hawking is lending them his.

Hawking is a man who knows what it's like to live without a literal voice. And in case you missed his op-ed in the Washington Post and elsewhere, he feels passionately that the youth of Syria need people to speak about the injustice they're suffering.

On this, the third anniversary of the conflict, with both sides escalating the violence and targeting civilians, Save the Children U.K. is pushing hard for more international attention. Earlier this month, the group struck publicity gold with its gut-wrenching "Most Shocking Second a Day" from Don’t Panic, which has been viewed more than 27 million times.

Created by agency adam&eveDDB, the new spot below featuring Hawking isn't as visually stunning as the nonprofit's viral hit, but it is conceptually perfect.

Unlike the earlier video, we aren't seeing a fiction. We are seeing the real children of Syria whose lives have been torn apart. As we contemplate their portraits and realize these kids could be any kids from our block, Hawking's unmistakable speech synthesizer gives voice to their words. It is a voice that is no less moving for the lack of inflection. And this time, the call to action is explicit.

"The children of Syria have no voice. That is why I'm giving them mine. What will you give?" he says. We're prompted to enter an SMS code to automatically donate to Save the Children U.K. And we'd better listen. If we don't, says Professor Hawking, our apathy could mean the very downfall of our humanity, for without the universal principle of justice, "before long, human beings will surely cease to exist."

CREDITS
Agency: adam&eveDDB
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Copywriter: Michael Burke
Art Director: Ben Tollett
Media Agency: JAA
Media Planner: Nick Smith
Production Company: Pulse
Director: Matt Hougton
Editing: Work Post
Editor: Rachel Spann
Postproduction: MPC
Audio Postproduction: Clearcut Sound


    



Beats Music Signs 1,000 Subscribers a Day in Month (Before Free Trials)


Beats Music, the subscription streaming service started by Jimmy Iovine and Dr. Dre, signed up about 1,000 paying subscribers a day in its first month, people with knowledge of the situation said.

Beats Music is challenging industry-leader Spotify with playlists created by music experts. So far, most songs played on Beats Music are from curated lists and a feature that generates selections after a listener completes a sentence, two of the people said.

The company enrolled about 28,000 customers to the $9.99-a-month music service — before free trials with AT&T began contributing subscribers, said the people, who requested anonymity because the information is private. Beats Music provided the figures to investors in February, they said.

Continue reading at AdAge.com

Zone wins ChildLine’s digital account

ChildLine has picked the independent digital agency Zone to overhaul its website now the majority of young people use online channels to contact the charity.

Church Converted in Library in Quebec

Avec talent et inventivité, Dan Hanganu & Côté Leahy Cardas Architects ont donné un renouveau à cette église située au Québec construite en 1964 par l’architecte Jean-Marie Roy, en faisant ainsi une bibliothèque du plus bel effet, désormais appelée Monique Corriveau en l’honneur de l’ecrivaine québécoise.

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Church Converted in Library in Quebec5
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Church Converted in Library in Quebec1a

Is This the Most Comically Blunt Agency Self-Promo Video Ever?

The folks at Cypress Entertainment, a film production and local-advertising shop in Louisiana, produced this digestif of a commercial to convince you to dump that crappy agency you're working with.

With a deadpan expression, Kyle Gilmore, Cypress founder and "professional stirrer," stirs a beverage and delivers quite a memorable pitch. Without spoiling it, let's just say Gilmore believes his agency is the shit—or more accurately, is not the shit.

He finishes stirring, takes a sip and nods at the camera. I don't know about you guys, but I've never heard a more compelling argument.

So pull up a stool, and sample this little nugget.


    



Twitter comemora seus 8 anos com um túnel do tempo para o seu primeiro tweet

Desde o seu lançamento, em 2006, o Twitter mudou muito. Foram alterações visuais e até operacionais, com a chegada da @ para referenciar pessoas, a #hashtag para organizar assuntos e o RT, que hoje é um botãozinho automático que faz a retuitada por você.

E para comemorar seus 8 anos, o Twitter convida os tuiteiros a passearem por um túnel do tempo e conferirem qual foi o seu primeiro tuíte. Dá para conferir também qual foi a primeira interação feita por personalidades, publicações e amigos – basta digitar a @ deles no campo e, caso o perfil seja público, a tuitada aparece logo abaixo, permitindo que você até mesmo retuíte a mensagem.

Isso explica essa avalanche de #FirstTweet que você deve ter visto na sua timeline.

O divertido é ver que ninguém sabia muito o quê fazer com a sua primeira interação.

Era uma infinidade de gente avisando que está testando a ferramenta, contando algo do dia a dia ou simplesmente confessando que não sabe sobre o que falar. Outra coisa interessante é conferir a data da primeira tuitada, que provavelmente indica a data do cadastro também.

Um dos mais famosos primeiros tuítes é o feito por Jack Dorsey, um dos fundadores do Twitter.

No meu caso, foi quase um teletransporte para o meu primeiro semestre da faculdade, quando estava correndo para entregar os trabalhos finais.

 

O Merigo tuitou uns três dias antes, avisando que estava para clicar mais uma vez no ‘Publish’.

Já o primeiro tuíte da Amanda foi uma dica das melhores fotos de 2012 da AFP.

O Twitter oficial do Brainstorm #9 foi feito em 2010, já divulgando conteúdo do site:

 

Para conferir qual foi o primeiro tuíte de qualquer perfil público, é só acessar o link discover.twitter.com/first-tweet. A ferramenta de busca do seu primeiro tuíte não é nova. Muitos outros sites já ofereciam a opção, e até o próprio Twitter permite fazer um backup de todas as suas tuitadas. No entanto, a campanha para celebrar os 8 anos do Twitter ajudou a incentivar essa busca pela primeira interação.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Leo Burnett Creates Talking Bench for NCAA

Leo Burnett and was produced company Prettybird/director Billy Rainey served as creative and production (in addition to media) for the NCAA’s new campaign promoting the importance of education to young athletes, called “2.3 or Take a Knee.”

The campaign introduces the new, stricter NCAA GPA requirements student athletes must meet in order to qualify for Division-I sports, “ensuring their brains are getting the workout they need” (or just driving up the cost of a term paper). To spread the word, and teach high school athletes about the importance of education, LB and Prettybird created a talking bench. 75 high school athletes were caught on eight hidden cameras receiving some tough love lectures from the talking bench, and some of their reactions are pretty funny. That their coaches don’t seem to have been in on the gag only adds to the humor. Whether the prank will translate to the teens taking away a lesson on the importance of academics, however, remains to be seen. See the talking bench in action for yourself in the 2:28 video above, and check out @talkingbench for the Twitter campaign.

 

 

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