Créé par le designer suédois Erik Åberg « Ghostcube » est un système de verrouillage de cubes de bois qui peut être tordu, tourné, et plié pour créer des formes de plus en plus complexes qui rappellent l’origami. Une création unique et complexe, et un œuvre esthétique qui ravira tous les passionnés d’origami et de casse-tête.
Microsoft’s newly-appointed Chief Executive Officer Satya Nadella, in an effort to reignite growth, is shuffling management and putting former political operative Mark Penn in the new role of chief strategy officer, according to people with knowledge of the matter.
Tony Bates, who was passed over for the CEO job, is leaving the company, with Eric Rudder, the head of advanced strategy, taking over his duties, said the people, who asked not to be identified because the plans haven’t been announced. Tami Reller, the executive vice president in charge of marketing, is also leaving and being replaced by Chief Marketing Officer Chris Capossela, the people said.
In January, Ad Age reported that Microsoft was set to begin a review of its $1.3 billion marketing business in an effort to find a holding-company solution.
After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out ads online this year that are quite a bit more grounded. And they focus more on promoting the core utility of the social network—in particular, its role as a motivator for non-virtual self-improvement.
Don't worry, the campaign, created by Wieden + Kennedy, doesn't wholly commit to the mundane. One spot insists on emphasizing the calculated quirkiness of a group of young adults acting like teens. They have decided to drill skis and snowboards to the bottom of couches and ride the makeshift toboggans down a slope. This is apparently a real thing that someone, somewhere has done before. That lends a little credibility to Facebook's point that it will help organize even the most oddball of gatherings.
Another spot focuses on using the network to crowdsource recommendations for a tango teacher, who turns out to be a charming, colorful personality. Other ads highlight an aspiring marathon runner, whose many friends encourage him through the network, and a girl who's going through a breakup, who only needs one friends to make things better.
The spots do a solid job of using specific examples to illustrate Facebook's real value—its efficiency as a way to communicate with more than one person at once. That won't answer any grand existential questions, but it does get out of its own way and shows, concretely, how the product can help make life off-screen better—a concept Facebook has struggled to articulate in the past.
That is, if making life better is defined as making it easier to sucker people you met once into watching you go sledding, or get shopping advice, or go fishing for affirmation.
     |
Coup de cœur pour la photographe Céline Hamelin nous offre sa vision de New York, plus particulièrement de Rockaway Parkway, réunissant de magnifiques paysages. A travers ces photos, le temps y est comme suspendu entre 2 saisons. Une série photo qui vous fera voyager à travers des paysages familiers.
Timing é tudo, seja na publicidade, seja na comédia ou naquele momento em que você respira fundo e resolve se declarar para alguém. Duvida? Talvez você se convença dando o play neste comercial do Black Box Comedy Festival produzido pela Pogo Pictures e que, segundo a descrição no YouTube, é baseado em uma história real.
Para mostrar como na comédia o timing certo pode ser determinante para uma explosão de risos – ou o absoluto silêncio – a Pogo Pictures resolveu comparar o humor ao romance, mostrando o exato momento em que uma garota resolve “atacar” o cara por quem está apaixonada. O problema é que ele estão acampando e o timing não é dos mais adequados, como ela – e agora você – irá descobrir.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
AOL says it has begun selling television ads through its programmatic video exchange, Adap.tv as it looks to take a bite out of the $68.5 billion dollar television advertising pie. But there’s only one issue: the company won’t say which networks they’re working with.
Problems sourcing inventory have plagued other digital ad-tech companies,such as Google, which tried,to get into the TV game late last decade. So AOL’s vague description of its partners — it says Adap.tv buyers can reach nearly 100 cable networks but won’t say which ones — raises questions about the initiative.
“We are not publicly providing TV content partner names right now due to ongoing negotiations with these companies,” wrote a company spokesman in an email. “We’ll have more to share in the near future on that, but for now TV inventory with a potential reach of 90 million,households across almost 100 cable networks is an accurate representation.”
ITV has confirmed plans for a new breakfast show called ‘Good Morning Britain’, fronted by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher, replacing ‘Daybreak’.
Focus sur Raphaël Année un jeune artiste, qui pratique la photographie et la conception graphique. Il a construit ce beau portfolio avec des photos de style et de jeunes parisiens. Des sujets intéressants dans des environnements divers traités principalement à la lumière naturelle.
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur ‘The Boss’ who runs the Cobra brewery and a bra company.
The Guardian has capitalised on Oscars fever with the creation of an interactive site archiving 10 years of the one of the awards’ most talked about topics: fashion.
In March 1989, Tim Berners-Lee submitted a document named “Information Management: A Proposal”.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
As the world over has woken up to the picture of Ellen DeGeneres surrounded by her famous friends, James Kirkham, global head of social and mobile at Leo Burnett, takes a closer look at the brand behind the moment.
L’université Emerson à Los Angeles a été construite par l’architecte américain Thom Mayne de Morphosis Architects. Avec sa forme originale et futuriste, elle offre un cadre de travail agréable à tous les étudiants. Des clichés réalisés par Iwan Baan sont disponibles dans la suite de l’article.
Hard cider is one of the hottest sectors in the alcohol business, but MillerCoors thinks the category is still missing some testosterone. That is why the brewer is punctuating the launch campaign for its new Smith & Forge Hard Cider brand with arm wrestling, facial hair, blacksmiths and a tough-guy character from AMC’s “Breaking Bad.”
The effort, which is led creatively by WPP’s Cavalry, will be backed with a significant media investment as the brewer looks to gain ground in cider. While still much smaller than beer, cider sales grew nearly 100% in the 52 weeks ending Jan. 26 to $220.7 million, according to IRI, which excludes bars and restaurants. But MillerCoors controls only a fraction of the cider market with its upscale Crispin brand, which it acquired in 2012 and has share of 3.5%, according to IRI.
Smith & Forge is going after the common man. MillerCoors sees opportunity in the fact that cider cider purchases skew far less male than beer, according to Nielsen data cited by the brewer.
Sir Richard Branson’s Virgin Group is reportedly eyeing the launch of a new cruises venture, to follow in the footsteps of its raft of travel and tourism brands.
Dell has essentially hit the reset button since re-entering the market as a private company and getting back to its b-to-b roots. Now it wants to be seen with the same “entrepreneurial spirit” it had as a startup — a key message the company is trying to communicate in its “Beginnings” campaign, according to Bryan Jones, Dell’s VP of marketing, Americas.
But one of the first things it’s learned is that even a branding campaign aimed at businesses can strike a chord with non-business consumers. The social media response has been strong, according to the company, which says it has received nearly 1 million combined views in all of its social channels.
This isn’t to say that the C-suite is not responding. On the contrary, Dell claims from the moment the campaign launched it received positive feedback from business customers.
Havas-owned BETC got involved with the tech scene through its Paris-based Start Up Lab, which is relocating to SXSW to set up “Speed Branding” sessions, offering 20-minute consultations on brand storytelling, pitching and product refining with a planner, a creative director and an account manager.
Brazil’s trade and promotion agency Apex is bringing 30 Brazilian companies, and setting up a Casa Brasil for the first time to showcase Brazilian cuisine, music, movies and lifestyle. London’s newly trendy borough of Hackney, although not officially part of SXSW, is returning with what it calls an “alternative trade mission” to demonstrate East London’s creative, technology and design community. Hackney House is setting up in a derelict retail unit in Austin, and its activities are heavily beer-oriented, including a British Airways-sponsored Drinkabout.
It’s unclear exactly how many international visitors will be at this year’s SXSW, but last year about 2,500 of the 30,000 people that attended SXSW Interactive, the part of the festival that attracts the most advertising and marketing attendees, came from outside the U.S., according to the festival. That was a jump from 2012, with 2,375 international attendees.
Microsoft is having its biggest senior management shake-up since Satya Nadella joined as chief executive last month, as top marketer Tami Reller leaves the tech giant and former Clinton family aide Mark Penn becomes chief strategy officer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
