Hasta La Creative!

Dell has essentially hit the reset button since re-entering the market as a private company and getting back to its b-to-b roots. Now it wants to be seen with the same “entrepreneurial spirit” it had as a startup — a key message the company is trying to communicate in its “Beginnings” campaign, according to Bryan Jones, Dell’s VP of marketing, Americas.

But one of the first things it’s learned is that even a branding campaign aimed at businesses can strike a chord with non-business consumers. The social media response has been strong, according to the company, which says it has received nearly 1 million combined views in all of its social channels.

This isn’t to say that the C-suite is not responding. On the contrary, Dell claims from the moment the campaign launched it received positive feedback from business customers.

Continue reading at AdAge.com