Hasta La Creative!

888casino, the gambling site, is on the hunt for a creative agency to devise a campaign to reach UK and US consumers.

ISBA, the Internet Advertising Bureau, the IPA and the City of London Police are planning to launch a major crackdown on ads appearing on illegal websites by the end of the month.

Cindy Gallop, the former chair of Bartle Bogle Hegarty in the US, was cited as an example of why weird people outperform normal people, at a South by Southwest talk on Monday.

(TrendHunter.com) Volt Café March 2014 is full of fresh florals to get us excited for the spring season. The online magazine’s latest beauty editorial ‘Tropical Tribes’ was captured by photographer…

The inexorable rise of e-commerce has killed off many traditional high street brands, but others are fighting back. Marketing spoke to Argos, Audi and Hertz to see how their brands are embracing the digital world to ensure their bricks and mortar is fit for the 21st century.

Quem nunca teve a experiência de assistir a um filme no cinema arruinada por outros espectadores, incapazes de ficar em silêncio? Em janeiro, mostramos aqui uma produção da M&M’s criada especialmente para solicitar que o público desligasse seus celulares antes de a sessão começar, mas agora a Coca-Cola foi um pouco além com uma ação que pede às pessoas que prestem atenção aos barulhos que fazem no cinema, mostrando como elas podem atrapalhar a exibição de um filme.

Criada pela Saatchi de Copenhagen, SLURP! usou aquela sequência exibida antes do filme – geralmente com orientações de segurança e pedindo às pessoas que desliguem seus celulares – para inserir os próprios espectadores na tela. Pouco antes de a sessão começar, eles foram filmados no saguão do cinema, com uma tela verde ao fundo.

As imagens capturadas foram, então, inseridas no pré-filme, surpreendendo o público que começou a se ver na telona, no maior estilo papagaio de pirata. O resultado ficou divertido e cumpriu o objetivo de mostrar que o filme fica muito melhor se as pessoas não impuserem sua presença.

Projeto muito bacana, que teve a produção da Duckling, também de Copenhagen. Vale o play.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

JCDecaux has unveiled SmartScreen, its new data-driven digital network of six-sheet screens, which will launch across 400 Tesco stores nationwide on 7 April.

A l’occasion du concert de Foster The People à la Gaîté Lyrique fin mars et après l’opération spectaculaire de street-art à Los Angeles (dont la vidéo en time-lapse est disponible dans la suite), le groupe vous propose de remixer la pochette de leur nouvel album « Supermodel ». Voici les détails ci-dessous pour participer.

Détails du concours Fubiz x Foster The People :

– Pour vous inscrire, remplissez ce formulaire ci-dessous avec vos principaux détails. Un tirage au sort déterminera les 18 présélectionnés qui pourront s’affronter au cours d’une battle en freestyle le jour du concert (28 mars 2014). Foster The People choisira les 9 finalistes à l’issu de ce tournoi de création libre.

– Les finalistes réinterprèteront une partie de la pochette de l’album dans leur style et les toiles seront réunies pour former un visuel géant qui sera exposé devant la salle de concert. Le groupe viendra à la rencontre des 9 finalistes et choisira après délibération celui qui verra son visuel imprimé sur l’album vynil en édition limitée.

Propel is going home again.

The brand helped to create the enhanced water category when it launched in 2002 as part of the Gatorade portfolio. But as the category grew to include powerhouses like Vitaminwater and SoBe Lifewater, PepsiCo pushed Propel into more of a lifestyle space and away from its athletic roots. In 2011, Cindy Crawford starred in a campaign, along with her husband and two kids.

Now, Propel is returning to the Gatorade portfolio, getting a package refresh and being pitched as a workout water for regular exercisers. The brand is working with Fleishman Hillard for PR, while Fathom is leading creative and social efforts.

Continue reading at AdAge.com

Michelangelo’s statue of David is a world-famous renaissance masterpiece, but U.S. weapons manufacturer ArmaLite decided to improve on the original, and placed a $3,000 rifle in the young man’s arms as part of its “A Work of Art” campaign.

The ad has caused outrage in Italy, where the original David created in the early 1500s — is on display at the Accademia di Belle Arti in Florence. The country’s culture minister, Dario Franceschini, tweeted, “The advertisement image of an armed David offends and violates the law. We will act against the American company to make sure it withdraws the campaign immediately.”

David famously used a slingshot to defeat the giant Goliath, making the gun imagery, thought up by the Illinois-based ArmaLite, even more inappropriate.

Continue reading at AdAge.com