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Women And Men Progressive Movement Foundation

Advertising Agency:BBDO, Bangkok, Thailand
Chief Creative Officer:Suthisak Sucharittanonta
Executive Creative Director:Suthisak Sucharittanonta
Creative Director:Chalit Manuyakorn
Copywriter:Peter Oh, Thasorn Boonyanate, Premwadee Premwongsiri
Art Director:Rook Floro, Choedchitt Koedkietpong, Kusuma Arunanondchai
Director:Thasorn Boonyanate
Account Director:Anchalee Kerdchan
Planner:Tutiya Disphanurat
Photographer:Chamni’s Eye
Retoucher:Somsak Chidchawange
Music:Thasorn Boonyanate
Account:Wachira Ampornpachra, Paphavee Lekviriyakul

Promo, Integrated
KFC

In a world that takes hearing for granted, no one listens to the deaf. As a consequence, only 0.43% of the deaf are employed. What are their hopes and dreams? No one has ever heard. A DEAF DAY PROJECT Plug your ears. Shut out the world. Hear what’s in their hearts. At KFC special stores, we created a live event that let people experience how it feel like being a deaf person. To promote this event, we asked KFC’s CEO to become deaf for a day. Deaf CEOs’ lives were documented and made a short film. We also asked the deaf staffs what are their dreams and let people hear them all through the touch screen posters. The story caught the ear of the entire nation which brought people to the event.

Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer:Nopadol Srikieatikajohn
Executive Creative Director:Wisit Lumsiricharoenchoke
Copywriter:Puripong Limwanatipong, Wikorn Rojarayanont, Thanannop Poonkhlai
Art Director:Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Puripong Limwanatipong, Narong Ngamputtarawarakun, Poom Rattavisit
Agency Producer:Suparrerk Kulintaraprasert
Head of Strategic Planning Unit:Vanich Jirasuwankij
Strategic Planning Manager:Nuntaporn Laoruangroj
Senior Strategic Planner:Yanin Kasemkosolsri
Digital Planner:Chitpanu Kerdpanich
Account Management Team:Nusara Tirabulkul, Supatra Thomson, Aree Tungsudjarit
Production House:Gang z studio Producer : Pichanon Vongvittayamatakul
Photographer:Pongnapat Prarommsuwan, Pataravit Kumsuk
Film Production Company:Go getter, M.A.R.S., Gang z studio
Director:Ratchata Panpayak, Nimit Songsri, Artchvit Vongvittayamatakul
Film Producer:Rungfah Panpayak, Areerak Thanikwong
Cinematographer:Nat RungRoeng, Arunchit Sasivimolkul, Thitipong Pimolwetkul, Pongnapat Prarommsuwan, Pataravit Kumsuk
Editor:SilaSompratana, Nimit Songsri, Artchvit Vongvittayamatakul
Sound Production Company:Colorboy, ?????? ????????? ?????, freqlabb
Sound Engineer:Teerapong sidakul, Manorom Hamichart
Music Composer:Zabodaho Sound Studio
Additional Credits:Piengporn Ngowsuwan

Film
Oreo

Advertising Agency:DraftFCB, Toronto, Canada
Director:Julia Pott
Production Company:Hornet

Chicago-based agency O’Keefe, Reinhard & Paul wasted no time releasing their first campaign for Big Lots, after winning AOR duties for the company in late January.

OKRP worked with former Kmart CMO Andrew Stein(who was the man who of course led the infamous “Ship My Pants” campaign) on the new digital effort promoting the fact that Big Lots “ is now the official Hostess Thrift Shop.” The campaign, “#thriftisback” is centered around two Hostess-themed videos. “Mostess” is a 60 second spot featuring a group of choreographed moms dancing to a song name-checking Hostess treats. Yeah, OKRP definitely went the goofy route with this one. As tough as “Mostess” is to watch, the 90 second “Twinkie Time,” which features a car ride marred with an a capella Twinkie song, is just plain insufferable. (It could just  be me, as I have a strong aversion to a capella, but I don’t think so.)

“Videos are emblematic of the kind of quick-to-market, impact-driven and unexpected work that we are doing for clients who need to turn around campaigns yesterday,” explains O’Keefe, Reinhard & Paul CEO Tom O’Keefe. In addition to the videos, the campaign also features social media and digital marketing. Stick around for “Twinkie Time” after the jump (if you dare), and head on over to Big Lots’ YouTube page for more.  continued…

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