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Direct Marketing, Design
Pause Home Entertainment

Hifi-store turns business cards into nifty iPhone-speakers

Customized sound systems for every wallet. That’s what Pause, a high-end hifi store in Stockholm, are proving with their latest innovation called Pause Speaker Cards: A business card that turns into a wallet sized, battery-free speaker for your smartphone. 

The saying ”The best camera is the one you have with you” is a major key behind the success of mobile cameras. The Speaker Cards are built around the same philosophy, customized and always ready for spontaneous hangouts when you want a little more oomph from your phone. To maximize the resonance, the paper of choice is a 330 gram Plike that helps deliver a whooping 17 % boost in volume. And of course, always with the number to the best hifi store in Stockholm where you can get the real stuff. 

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Copywriter:Kalle Åkestam
Art Director:Petra Albrektson
Account Director:Henrik Adenskog
Account Manager:Kajsa Jakobsen
Graphic Designer:Torbjorn Krantz
Producer:John Mullersdorf
Studio Assistant:Anne-Lie Karl
Photo:Henrik Bonnevier

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Yamaha

The Yamaha b Series, for piano performances from babies to adults. See what happens when each note is played…

Advertising Agency:Man+Hatchet, London, United Kingdom
Creative Director:Henry Cowling
Creative Team:Henry Cowling, Rob Wakefield
Production Company:Man+Hatchet
Producer:Simon Sanderson
Director:Sam Bailey

Yes, lovebirds, Louisville-based agency OOHology has created a poem generator called the GIT-LUV 2000, designed to give you “a little help initiating intimacy this Valentine’s Day.”

Visitors to the GIT-LUV site are asked to pick from a list of descriptions that best fits their love life, such as “Single, full of regret,” “I just bet my fiancee 50 percent of everything I own that love is forever,” and “Promised my new spouse that the third time’s a charm.” Then, GIT-LUV 2000 randomly generates a unique poem, although they are often slight variations of what you’ve already seen, and despite claims that it “actually creates unique poems every time” it wasn’t all that long until a repeat came up. Our tipster described the site as “Slightly creepy, slightly hilarious,” although I’d say it hits on the former with far more frequency. We’ve selected a few of our favorite poems below.

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With a youthful Jimmy Fallon taking over the “Tonight” show, NBC hopes to attract a younger audience to late-night network TV.

So you bought a Betamax VCR? And also a Nook? Here’s a strategy to avoid betting on the wrong horse again.

There's a lot going on in this 60-second Valentine's Day commercial, but it would probably spoil things to reveal either the product or the plot. Suffice it to say there are several surprises here, though it all adds up to quite a heartwarming commercial.

"We felt this view of life was a story that was not being told with the authenticity and compassion it deserved," the company's CEO said in a statement. The spot will air on Bravo and E! in seven major U.S. markets.

There was no ad agency involved. See the credits on the YouTube page.