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Direct Marketing, Design
Pause Home Entertainment

Hifi-store turns business cards into nifty iPhone-speakers

Customized sound systems for every wallet. That’s what Pause, a high-end hifi store in Stockholm, are proving with their latest innovation called Pause Speaker Cards: A business card that turns into a wallet sized, battery-free speaker for your smartphone. 

The saying ”The best camera is the one you have with you” is a major key behind the success of mobile cameras. The Speaker Cards are built around the same philosophy, customized and always ready for spontaneous hangouts when you want a little more oomph from your phone. To maximize the resonance, the paper of choice is a 330 gram Plike that helps deliver a whooping 17 % boost in volume. And of course, always with the number to the best hifi store in Stockholm where you can get the real stuff. 

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Copywriter:Kalle Åkestam
Art Director:Petra Albrektson
Account Director:Henrik Adenskog
Account Manager:Kajsa Jakobsen
Graphic Designer:Torbjorn Krantz
Producer:John Mullersdorf
Studio Assistant:Anne-Lie Karl
Photo:Henrik Bonnevier