Feb
18
Feb
18
Diverse LGBT Couple Photography – Braden Summers Photography Series ‘All Love is Equal’ is Stunning (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Braden Summers photography is revolutionary and captivating. The photographer traveled to several diverse countries capturing photographs of gay couples all over the world. The photographer wanted…
Feb
18
TMO – Bone Marrow Transplant Institute: Eye
Posted in: Uncategorized
For him, donating an eye isn’t a problem. For you, donating bone marrow shouldn’t be either. When you donate bone marrow, only 10% of your marrow is removed and, within 15 days, it will have regenerated completely. You don’t lose anything and you can even save a life. Visit institutotmo.org.br and find out more about being a bone marrow donor.
Advertising Agency: Heads SP, Brazil
Creative Directors: Silvio Medeiros, Fabio Miraglia
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriters: Gabriel Sotero, Alpho Ramsay
CGI: Fuze Image Makers
Feb
18
TMO – Bone Marrow Transplant Institute: Tentacle
Posted in: Uncategorized
For him, donating a tentacle isn’t a problem. For you, donating bone marrow shouldn’t be either. When you donate bone marrow, only 10% of your marrow is removed and, within 15 days, it will have regenerated completely. You don’t lose anything and you can even save a life. Visit institutotmo.org.br and find out more about being a bone marrow donor.
Advertising Agency: Heads SP, Brazil
Creative Directors: Silvio Medeiros, Fabio Miraglia
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriters: Gabriel Sotero, Alpho Ramsay
CGI: Fuze Image Makers
Feb
18
Vitaminwater – It Campaign
Posted in: UncategorizedFx Goby a réalisé en collaboration avec l’agence LeoBurnett ce superbe spot pour la marque Vitaminwater appelé « It ». Mêlant habilement animations en stop-motion, en 2D & 3D, cette vidéo d’une grande qualité joue sur le dynamisme et la variété des différents goûts du produit. Une création signée Nexus Productions.
Feb
18
TMO – Bone Marrow Transplant Institute: Thorn
Posted in: Uncategorized
For him, donating a thorn isn’t a problem. For you, donating bone marrow shouldn’t be either. When you donate bone marrow, only 10% of your marrow is removed and, within 15 days, it will have regenerated completely. You don’t lose anything and you can even save a life. Visit institutotmo.org.br and find out more about being a bone marrow donor.
Advertising Agency: Heads SP, Brazil
Creative Directors: Silvio Medeiros, Fabio Miraglia
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriters: Gabriel Sotero, Alpho Ramsay
CGI: Fuze Image Makers
Feb
18
‘Today’ Claws Ahead of ‘Good Morning America’ With Help of Olympics
Posted in: UncategorizedNBC’s morning show last week managed to best the recent ratings leader on ABC — 6.221 million viewers, compared with 6.010 million.
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Feb
18
Mercedes-Benz: Creating day at night
Posted in: Uncategorized
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Directors: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Account: Pui Yuk Man, Christine van der Schilden
Strategy: Vincent Seeber
Production: BeamSystems, Electric Zoo
Agency Producer: Peter Burger
Sound design: Sander Baas
Published: December 2013
Feb
18
GE Cafe: Penguin
Posted in: Uncategorized
GE Cafe Refrigerator with hot water dispenser.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Directors: Michael Clowater
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Director: Rebecca Flaman
Producer: Kay Izzard
Retouching: Jano Kirijian
Senior Production Artist: John Rodrigues
Production House: Estilo 3D
Feb
18
GE Cafe: Polar bear
Posted in: Uncategorized
GE Cafe Refrigerator with hot water dispenser.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Directors: Michael Clowater
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Director: Rebecca Flaman
Producer: Kay Izzard
Retouching: Jano Kirijian
Senior Production Artist: John Rodrigues
Production House: Estilo 3D
Feb
18
GE Cafe: Walrus
Posted in: Uncategorized
GE Cafe Refrigerator with hot water dispenser.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Directors: Michael Clowater
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Director: Rebecca Flaman
Producer: Kay Izzard
Retouching: Jano Kirijian
Senior Production Artist: John Rodrigues
Production House: Estilo 3D
Feb
18
Smart: Green
Posted in: Uncategorized
Perfect for two.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Directors: Mike McGee, Julia Dewar
Account Supervisor: Sandra Marston
Account Coordinator: Deanna Tatham
Producer: Kay Izzard
Photography: Westside Studio
Photographer: Shanghoon
Feb
18
Smart: Yellow
Posted in: Uncategorized
Perfect for two.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Directors: Mike McGee, Julia Dewar
Account Supervisor: Sandra Marston
Account Coordinator: Deanna Tatham
Producer: Kay Izzard
Photography: Westside Studio
Photographer: Shanghoon
Feb
18
Smart: Red
Posted in: Uncategorized
Perfect for two.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Directors: Mike McGee, Julia Dewar
Account Supervisor: Sandra Marston
Account Coordinator: Deanna Tatham
Producer: Kay Izzard
Photography: Westside Studio
Photographer: Shanghoon
Feb
18
Cabelo inteligente da Old Spice toca músicas de Huey Lewis no piano
Posted in: UncategorizedLembra do cabelo com atitude de Old Spice? A campanha ganhou um componente digital, com o mesmo tom nonsense dos comerciais, para demonstrar ainda mais o poder da cabeleira (quando tratada com os shampoos da marca, é claro).
Em thatsthepowerofhair.com, você pode pedir para os folículos capilares tocarem qualquer música do cantor americano Huey Lewis. Você digita, e o cabelo toca. Simples assim. Divertido também que os detalhes do cenário se alteram, dependendo da canção escolhida.
Passe o mouse na imagem lá do topo, de o play e faça o teste. Criação da Wieden + Kennedy.
Post originalmente publicado no Brainstorm #9
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Feb
18
Mondelez Plans Big Digital Ad Spending Jump
Posted in: Uncategorized
Mondelez International is going on a digital-marketing binge as the maker of Oreo and Trident finds a better return on investment online than from TV ads, executives said today at a financial conference.
The company’s goal is to grow mobile and digital from about a quarter of its media budget to more than half of all spending by 2016, Mark Clouse, the company’s North American president said at the annual meeting of the Consumer Analyst Group of New York, held in Boca Raton, Fla. “Digital programming has proven to drive twice the ROI of traditional TV advertising,” he said.
Mondelez spent $198.7 million on measured media in 2012, the latest full year available from Kantar Media. Mondelez has been particularly aggressive on Twitter, including inking a deal late last year with the social media company to deliver “real-time marketing solutions.”
Feb
18
Watch Cats Basically Hump Direct Mail Coated With Kitty Crack
Posted in: Uncategorized
In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the mail arrives.
That's what Vancouver agency Rethink did recently for a cat litter client. As seen in the video below, the engagement with the marketing is undeniable—and pretty cute to watch also.
Owners have been targeted through their pets' olfactory senses before, of course, though in somewhat grosser ways—like the old Animal Planet ads that smelled like urine, placed at the foot of lampposts in the U.K.
Credits below.
CREDITS
Client: Bulk Cat Litter Warehouse
Agency: Rethink Canada, Vancouver
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producer: Cary Emley / Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika,
Riley, Gracie, Prince Ruv, Bagheera, and Pebble
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Feb
18
Braincast 98 – Você está sendo manipulado
Posted in: UncategorizedTodos somos manipulados, de uma forma de outra, através de situações diárias que passam despercebidas. Muitas vezes, nem mesmo o manipulador tem consciência do que está fazendo, um caso menos danoso, é claro, já que tantos outros agem de má fé para conseguirem o que querem.
No Braincast 98, Carlos Merigo, Saulo Mileti e Cris Dias debatem sobre as diversas formas de manipulação, os truques psicológicos e como evitá-los. Discutem também sobre as plataformas em que tais comportamentos se manifestam, como a mídia, publicidade, política e religião.
Faça o download ou dê o play abaixo:
> 0h03m06 Comentando os Comentários?
> 0h23m13 Pauta principal
> 1h44m05 Qual é a Boa?
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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Feb
18
TBWA\Chiat\Day LA Releases Touching ‘We Are All Stars’ for Gatorade
Posted in: UncategorizedTBWA\Chiat\Day LA is behind this new, heartwarming long-form clip for Gatorade.
On Feb. 15, the Riverdale High School basketball team in New Orleans was on the verge of playoff contention for the first time in 20 years. To celebrate the team’s dedication TBWA/Chiat/Day LA and Gatorade decided to surprise the team with a renovated locker room. Since the renovations were completed while the team was on the court, the new locker room came as a complete surprise. Just as the team is celebrating their victory and the new locker room, Gatorade has one more surprise in store for them…a visit from Miami Heat star, Dwyane Wade. Check out the video above for a pleasant antidote to this dreary Tuesday.
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